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Salt

Fail

Prices span $0.64–$13.84, mostly outside the sweet spot, so Salt is a Fail.

Flapen Score
31
31 / 100
Ranks 158 of 323 Grocery niches · on the category median
Market size
$4K/yr30K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
70%top-5 click share · 13 brands · 9 sellers

Flapen Score

Salt against its category

The dotted line is the Grocery average. Past it, Salt is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt market on Amazon at a glance

Shoppers on Amazon Singapore searched for Salt 30K times last year and spent an estimated $4K. The top 5 brands take 81% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
2.3%
Market size, estimated
$4Ka year
Top search term
salt24K searches a year

02 · Price

A sale here is worth $5.94.

Listings sell for $5.94 on average, from $0.64 to $13.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $5.94 that is $1K to $3K a year per listing.

Average price
$5.94under the $15 to $100 sweet spot
Price range
$0.64–$13.84
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

32% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #13 within Grocery. It carries 2,988 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
89%
Out of stock, average day
32.2%
Average rank
#13in Grocery
Average rating
4.39 starsAmazon Singapore average 4.47 stars
Average reviews
2,988per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

9

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

  • Brand 146%
  • Brand 212%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 15%)

Demand

Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 4.4× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Salt

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“priced high”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Salt questions

Answered from the same tracked data.