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Salsa

Fail

Prices span $3.94–$6.90, mostly outside the sweet spot, so Salsa is a Fail.

Flapen Score
40
40 / 100
Top 15% of 323 Grocery niches · +9 vs the category median of 31
Market size
$5K/yr6K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
57%top-5 click share · 6 brands · 3 sellers

Flapen Score

Salsa against its category

The dotted line is the Grocery average. Past it, Salsa is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salsa market on Amazon at a glance

Shoppers on Amazon Singapore searched for Salsa 6K times last year and spent an estimated $5K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
16.7%
Market size, estimated
$5Ka year
Top search term
salsa6K searches a year

02 · Price

A sale here is worth $5.11.

Listings sell for $5.11 on average, from $3.94 to $6.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $5.11 that is $511 to $1K a year per listing.

Average price
$5.11under the $15 to $100 sweet spot
Price range
$3.94–$6.90
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$511–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #7 within Grocery. It carries 253 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
19.7%
Average rank
#7in Grocery
Average rating
4.41 starsAmazon Singapore average 4.47 stars
Average reviews
253per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Salsa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

3

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Brand 135%
  • Brand 230%
  • Brand 314%
  • Brand 412%
  • Brand 56%
  • Brand 63%

Demand

Salsa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 5.2× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Salsa questions

Answered from the same tracked data.