Salsa
FailPrices span $3.94–$6.90, mostly outside the sweet spot, so Salsa is a Fail.
- Flapen Score
- 40 / 100Top 15% of 323 Grocery niches · +9 vs the category median of 3140
- Market size
- $5K/yr6K searches / yr
- 90-day growth
- -32.8%search demand this quarter
- Competition
- 57%top-5 click share · 6 brands · 3 sellers
Flapen Score
Salsa against its category
The dotted line is the Grocery average. Past it, Salsa is stronger. Inside it, weaker.
Market
The Salsa market on Amazon at a glance
Shoppers on Amazon Singapore searched for Salsa 6K times last year and spent an estimated $5K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -32.8%
- Conversion, latest week
- 16.7%
- Market size, estimated
- $5Ka year
- Top search term
- salsa6K searches a year
02 · Price
A sale here is worth $5.11.
Listings sell for $5.11 on average, from $3.94 to $6.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $5.11 that is $511 to $1K a year per listing.
- Average price
- $5.11under the $15 to $100 sweet spot
- Price range
- $3.94–$6.90
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $511–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #7 within Grocery. It carries 253 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 19.7%
- Average rank
- #7in Grocery
- Average rating
- 4.41 starsAmazon Singapore average 4.47 stars
- Average reviews
- 253per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Salsa products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tostitos Medium Chunky Salsa Dip 439.4g
- Price
- $6.45
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 6y ago

Santa Maria Tex Mex Chunky Salsa (Mild) 230 g
- Price
- $3.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5y ago

Santa Maria Tex Mex Salsa Dip (Medium) 250 g
- Price
- $4.16
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 5y ago

Tostitos Chunky Habanero Salsa Dip 439.4g
- Price
- $6.43
- Rating
- 4.6/5
- Reviews
- 1,151
- Age
- 9y ago

Mission Chunky Mexican Mild Salsa 300 grams
- Price
- $4.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
estimated 90-day click momentum
Santa Maria Tex Mex Chunky Salsa (Mild) 230 g
- Price
- $3.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5y ago

Santa Maria Tex Mex Mango Papaya Salsa (Mild) Mango Papaya 230 g
- Price
- $4.00
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5y ago

Santa Maria Tex Mex Salsa Dip (Medium) 250 g
- Price
- $4.16
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 5y ago

Santa Maria Tex Mex Chunky Salsa (Hot) 230 g
- Price
- $4.57
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 7y ago

Santa Maria Tex Mex Garlic Salsa (Medium) Garlic 230 g
- Price
- $4.05
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 5y ago
Newest
by launch date
Mission Chunky Mexican Mild Salsa 300 grams
- Price
- $4.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Mission Chunky Mexican Medium Salsa 300G
- Price
- $4.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Cholula Salsa Smoky Chipotle 340g
- Price
- $6.76
- Rating
- 4.4/5
- Reviews
- 1,181
- Age
- 1y ago

Cholula Salsa Original 340g
- Price
- $6.80
- Rating
- 4.2/5
- Reviews
- 1,575
- Age
- 1y ago

Santa Maria Tex Mex Mango Papaya Salsa (Mild) Mango Papaya 230 g
- Price
- $4.00
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
3
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
0%
- Santa Maria35%
- Tostitos30%
- La Costena14%
- Mission Foods12%
- Cholula6%
- Old El Paso3%
Demand
Salsa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 5.2× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salsa questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









