How competitive is the Salmon niche on Amazon Singapore?

6 brands and 3 sellers compete in Salmon on Amazon Singapore. The top 5 Salmon products take 68% of clicks and its top 5 brands hold 99% of demand.

What does it cost to enter the Salmon niche?

Salmon sells for $21.36 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $5.69–$109.76. The average incumbent carries 14 reviews — the moat a new listing must climb.

Salmon

brand-locked demand (top 5 brands take 99% of clicks) — Salmon doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 8% of 323 Grocery niches · +13 vs the category median of 31

This niche Category average · 323 niches

Is Salmon profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Salmon is a $45K/yr Amazon Singapore market (54K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.

Salmon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.4% over the last 90 days and 4.0% of searches end in a purchase.

$45K

revenue / yr

Units sold / yr20K

Search volume / yr-27.4%54K

Conversion rate4.0%

Avg price$21.36

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 3

Top-5 product click share68%

Open market1%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 18 products

Top Salmon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Serve by Hai Sia Norwegian Salmon Portions 240g - Chilled

Price: $9.20
Rating: 4.2/5
Reviews: 62
Age: 6y ago

Catch Seafood Salmon Portion 3 x 150g - Frozen

Price: $12.27
Rating: 4.1/5
Reviews: 29
Age: 5y ago

Seafood Boy Premium Salmon Fillet Bulk Pack 930g (6pcs IVP)

Price: $29.58
Rating: 4.2/5
Reviews: 16
Age: 1y ago

Serve by Hai Sia Frozen Norwegian Salmon portion Family Pack

Price: $22.01
Rating: 4.0/5
Reviews: 6
Age: 6y ago

Mt Cook Alpine King Salmon Portion 150g - Chilled

Price: $11.07
Rating: 5.0/5
Reviews: 5
Age: 2y ago

Newest

by launch date

Catch Seafood Salmon Portion - 100Gx3PCS - Frozen

Price: $9.12
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Seafood Boy Premium Salmon Fillet Bulk Pack 930g (6pcs IVP)

Price: $29.58
Rating: 4.2/5
Reviews: 16
Age: 1y ago

Catch Seafood Wild Alaskan Sockeye Salmon Portion

Price: $12.62
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Mt Cook Alpine King Salmon Portion 150g - Chilled

Price: $11.07
Rating: 5.0/5
Reviews: 5
Age: 2y ago

Mt Cook Alpine King Salmon Portion 150g - Frozen

Price: $11.16
Rating: 5.0/5
Reviews: 3
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Serve by Hai Sia46%
Catch Seafood34%
Mt Cook Alpine Salmon11%
Akaroa Salmon6%
Snow Treasures3%
Lossie1%
Open — no brand owns it (0%)

Salmon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume54KCVR4.0%Products18Brands6Top 5 Brands99%OOS Rate11.5%Rating4.2★Reviews14Avg BSR#0

Top Salmon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

salmon49K/yr -28.5%13.2% conv.
frozen salmon2K/yr +41.1%7.7% conv.
salmon fillet970/yr -60.8%15.9% conv.
salmon frozen931/yr -58.3%10.5% conv.

What reviews say buyers love and hate about Salmon

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall44%

“Exquisite taste and marbling”

Value For Money28%

“Worth every penny”

Freshness17%

“Fresh salmon”

What buyers complain about

67% of reviews

Smell50%

“Unusual smell”

Texture/Consistency-Overall17%

“Texture of salmon is extremely buttery because of the high omega 3 content”

Common Salmon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Salmon 44/100 on Amazon Singapore — Skip it. The niche generates $45K/yr across 18 tracked products. Search demand moved -27.4% over the last 90 days.

Salmon buyers on Amazon Singapore complain most about Smell, Texture/Consistency-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.