Skip to content

Salmon

Fail

The top 5 brands take 99% of clicks, so Salmon is a Fail.

Flapen Score
44
44 / 100
Top 8% of 323 Grocery niches · +13 vs the category median of 31
Market size
$45K/yr54K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
68%top-5 click share · 6 brands · 3 sellers

Flapen Score

Salmon against its category

The dotted line is the Grocery average. Past it, Salmon is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salmon market on Amazon at a glance

Shoppers on Amazon Singapore searched for Salmon 54K times last year and spent an estimated $45K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
4.0%
Market size, estimated
$45Ka year
Top search term
salmon49K searches a year

02 · Price

A sale here is worth $21.36.

Listings sell for $21.36 on average, from $5.69 to $109.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $21.36 that is $21K to $27K a year per listing.

Average price
$21.36inside the $15 to $100 sweet spot
Price range
$5.69–$109.76
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$21K–$27K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 14 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#0in Grocery
Average rating
4.24 starsAmazon Singapore average 4.47 stars
Average reviews
14per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Salmon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

3

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 234%
  • Brand 311%
  • Brand 46%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Salmon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Search terms

Top Salmon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salmon49K/yr
  • frozen salmon2K/yr
  • salmon fillet970/yr
  • salmon frozen931/yr

Reviews and returns

What reviews say buyers love and hate about Salmon

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Taste-Overall”
50%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unusual smell”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Salmon questions

Answered from the same tracked data.