salmon
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible14.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.36avg listing price — sweet spot $15–$100
Price range
Great$5.69–$109.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$45K$45K/yr · 54K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, salmon is a $45K/yr Amazon Singapore market (54K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
salmon market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $320K–$427K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 11.5%
- Avg brand age
- 61 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
3
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Serve by Hai Sia46%
- Catch Seafood34%
- Mt Cook Alpine Salmon11%
- Akaroa Salmon6%
- Snow Treasures3%
- Lossie1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 46 weeks — -27.4% search growth over the last 90 days.Top salmon search terms
- salmon49K/yr
- frozen salmon2K/yr
- salmon fillet970/yr
- salmon frozen931/yr
Top salmon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Serve by Hai Sia Norwegian Salmon Portions 240g - Chilled
Serve by Hai Sia$9.204.2★62 rev
Catch Seafood Salmon Portion 3 x 150g - Frozen
Catch Seafood$12.274.1★29 rev
Seafood Boy Premium Salmon Fillet Bulk Pack 930g (6pcs IVP)
Serve by Hai Sia$29.584.2★16 rev
Serve by Hai Sia Frozen Norwegian Salmon portion Family Pack
Serve by Hai Sia$22.014.0★6 rev
Mt Cook Alpine King Salmon Portion 150g - Chilled
Mt Cook Alpine Salmon$11.075.0★5 rev
Newest
by launch date
Catch Seafood Salmon Portion - 100Gx3PCS - Frozen
Catch Seafood$9.121 rev
Seafood Boy Premium Salmon Fillet Bulk Pack 930g (6pcs IVP)
Serve by Hai Sia$29.5816 rev
Catch Seafood Wild Alaskan Sockeye Salmon Portion
Catch Seafood$12.620 rev
Mt Cook Alpine King Salmon Portion 150g - Chilled
Mt Cook Alpine Salmon$11.075 rev
Mt Cook Alpine King Salmon Portion 150g - Frozen
Mt Cook Alpine Salmon$11.163 rev
Trending
90-day click momentum
Serve by Hai Sia Atlantic Salmon Portion 150g - Chilled
Serve by Hai Sia$5.694.0★
Mt Cook Alpine King Salmon Portion 150g - Chilled
Mt Cook Alpine Salmon$11.075.0★
Akaroa Salmon Fresh New Zealand King Salmon - Portion 150g (1 piece)
Akaroa Salmon$14.413.9★
![[Sold by Weight] Akaroa Salmon Fresh New Zealand King Salmon - Fillet 1.1kg](https://m.media-amazon.com/images/I/418w3hei-+L.jpg)
[Sold by Weight] Akaroa Salmon Fresh New Zealand King Salmon - Fillet 1.1kg
Akaroa Salmon$109.760.0★
Catch Seafood Smoke Salmon Gravlax- Frozen 100 g
Catch Seafood$6.514.0★
What buyers say about salmon
What buyers praise and complain about, mined from review topics.What buyers love
“Exquisite taste and marbling”
“Worth every penny”
“Fresh salmon”
What buyers complain about
“Unusual smell”
“Texture of salmon is extremely buttery because of the high omega 3 content”
Common questions
- Is salmon profitable to sell on Amazon Singapore?
- The niche generates $45K/yr across 18 tracked products. 90-day search growth is -27.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the salmon niche?
- 6 brands and 3 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in salmon?
- Top complaints mined from reviews: Smell, Texture/Consistency-Overall. The return rate is 0.0%.
- What does it cost to enter the salmon niche?
- Listings span $5.69–$109.76; the average listing price is $21.36 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.