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Salad

Fail

Shoppers spend an estimated $2K a year here, so Salad is a Fail.

Flapen Score
27
27 / 100
Ranks 230 of 323 Grocery niches · −4 vs the category median of 31
Market size
$2K/yr30K searches / yr
90-day growth
-48.0%search demand this quarter
Competition
69%top-5 click share · 9 brands · 3 sellers

Flapen Score

Salad against its category

The dotted line is the Grocery average. Past it, Salad is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salad market on Amazon at a glance

Shoppers on Amazon Singapore searched for Salad 30K times last year and spent an estimated $2K. The top 5 brands take 91% of clicks. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-48.0%
Conversion, latest week
1.4%
Market size, estimated
$2Ka year
Top search term
salad27K searches a year

02 · Price

A sale here is worth $4.15.

Listings sell for $4.15 on average, from $2.52 to $7.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $4.15 that is $1K to $2K a year per listing.

Average price
$4.15under the $15 to $100 sweet spot
Price range
$2.52–$7.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$1K–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 11 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
22.0%
Average rank
#0in Grocery
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
11per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Salad products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$171$341$512$682110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

3

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

6%

  • Live Well61%
  • Thygrace17%
  • Zenxin Organic5%
  • Fresh Produce (Brands May Vary)4%
  • Selezione Oro4%
  • amae3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Salad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 5.1× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Salad questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data