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Romaine Lettuce

Fail

Shoppers spend an estimated $1K a year here, so Romaine Lettuce is a Fail.

Flapen Score
32
32 / 100
Top 45% of 323 Grocery niches · +1 vs the category median of 31
Market size
$1K/yr4K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
93%top-5 click share · 5 brands · 2 sellers

Flapen Score

Romaine Lettuce against its category

The dotted line is the Grocery average. Past it, Romaine Lettuce is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Romaine Lettuce market on Amazon at a glance

Shoppers on Amazon Singapore searched for Romaine Lettuce 4K times last year and spent an estimated $1K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
9.5%
Market size, estimated
$1Ka year
Top search term
romaine lettuce2K searches a year

02 · Price

A sale here is worth $3.11.

Listings sell for $3.11 on average, from $1.41 to $4.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $3.11 that is $778 to $2K a year per listing.

Average price
$3.11under the $15 to $100 sweet spot
Price range
$1.41–$4.50
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$778–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 14 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#0in Grocery
Average rating
4.39 starsAmazon Singapore average 4.47 stars
Average reviews
14per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Romaine Lettuce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 228%
  • Brand 316%
  • Brand 47%
  • Brand 55%
  • Open — no brand owns it (0%)

Demand

Romaine Lettuce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 5.6× · 10 of 12 months tracked

Keep looking

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FAQ

Common Romaine Lettuce questions

Answered from the same tracked data.