Skip to content

Rocket

Fail

Demand is soft, at -53.6% this quarter, so Rocket is a Fail.

Flapen Score
34
34 / 100
Top 38% of 323 Grocery niches · +3 vs the category median of 31
Market size
$3K/yr5K searches / yr
90-day growth
-53.6%search demand this quarter
Competition
89%top-5 click share · 6 brands · 3 sellers

Flapen Score

Rocket against its category

The dotted line is the Grocery average. Past it, Rocket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rocket market on Amazon at a glance

Shoppers on Amazon Singapore searched for Rocket 5K times last year and spent an estimated $3K. The top 5 brands take 91% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-53.6%
Conversion, latest week
10.0%
Market size, estimated
$3Ka year
Top search term
rocket4K searches a year

02 · Price

A sale here is worth $5.29.

Listings sell for $5.29 on average, from $4.10 to $8.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $5.29 that is $1K to $3K a year per listing.

Average price
$5.29under the $15 to $100 sweet spot
Price range
$4.10–$8.01
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 8 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
24.0%
Average rank
#0in Grocery
Average rating
4.39 starsAmazon Singapore average 4.47 stars
Average reviews
8per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Rocket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

3

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 129%
  • Brand 223%
  • Brand 318%
  • Brand 411%
  • Brand 511%
  • Brand 69%
  • Open — no brand owns it (0%)

Demand

Rocket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.8× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Rocket questions

Answered from the same tracked data.