Rice Krispies
FailThe top 5 brands take 100% of clicks, so Rice Krispies is a Fail.
- Flapen Score
- 32 / 100Top 45% of 323 Grocery niches · +1 vs the category median of 3132
- Market size
- $5K/yr5K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 88%top-5 click share · 2 brands · 4 sellers
Flapen Score
Rice Krispies against its category
The dotted line is the Grocery average. Past it, Rice Krispies is stronger. Inside it, weaker.
Market
The Rice Krispies market on Amazon at a glance
Shoppers on Amazon Singapore searched for Rice Krispies 5K times last year and spent an estimated $5K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $5Ka year
- Top search term
- rice krispies3K searches a year
02 · Price
A sale here is worth $24.18.
Listings sell for $24.18 on average, from $11.73 to $32.29. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $24.18 that is $0 to $2K a year per listing.
- Average price
- $24.18inside the $15 to $100 sweet spot
- Price range
- $11.73–$32.29
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #12 within Grocery. It carries 4,688 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 88%
- Out of stock, average day
- 9.8%
- Average rank
- #12in Grocery
- Average rating
- 4.61 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,688per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Rice Krispies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rice Krispies Treats Marshmallow Snack Bars Kids Snacks Variety Pack 12.1oz Box (16 Bars)
- Price
- $13.10
- Rating
- 4.7/5
- Reviews
- 4,980
- Age
- 4y ago

Rice Krispies Treats Mini Crispy Marshmallow Squares Kids Snacks Lunch Snacks Variety Pack 20.1oz Box (52 Bars)
- Price
- $26.32
- Rating
- 4.7/5
- Reviews
- 6,938
- Age
- 2y ago

Rice Krispies Treats Marshmallow Snack Bar Kids Snacks School Lunch Original 2.2oz Bar (12 Bars)
- Price
- $26.29
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 3y ago

Rice Krispies Treats Crispy Marshmallow Squares Kids Snacks Snack Bars Original (54 Bars)
- Price
- $32.29
- Rating
- 4.7/5
- Reviews
- 22,311
- Age
- 4y ago

Rice Krispies Treats Crispy Marshmallow and Rice Squares Lunch Snacks Kids Snacks Variety Pack (3 Boxes 23 Bars)
- Price
- $27.32
- Rating
- 4.7/5
- Reviews
- 444
- Age
- 1y ago
Trending
estimated 90-day click momentum
Rice Krispies Treats Marshmallow Snack Bar Kids Snacks School Lunch Original 2.2oz Bar (12 Bars)
- Price
- $26.29
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 3y ago

Rice Krispies Treats Marshmallow Snack Bars Kids Snacks Variety Pack 12.1oz Box (16 Bars)
- Price
- $13.10
- Rating
- 4.7/5
- Reviews
- 4,980
- Age
- 4y ago

Rice Krispies Treats Mini Crispy Marshmallow Squares Kids Snacks Lunch Snacks Variety Pack 20.1oz Box (52 Bars)
- Price
- $26.32
- Rating
- 4.7/5
- Reviews
- 6,938
- Age
- 2y ago

Rice Krispies Treats Crispy Marshmallow Squares Kids Snacks Cereal Bars Variety Pack (2 Boxes 30 Bars)
- Price
- $27.56
- Rating
- 4.6/5
- Reviews
- 393
- Age
- 1y ago

RXBAR Protein Bars Snack Bars Variety Pack (12 Count)
- Price
- $28.83
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 3y ago
Newest
by launch date
365 by Whole Foods Market Organic Brown Rice Crisps Cereal 340g
- Price
- $11.73
- Rating
- 4.3/5
- Reviews
- 1,706
- Age
- 10mo ago

Rice Krispies Treats Crispy Marshmallow and Rice Squares Lunch Snacks Kids Snacks Variety Pack (3 Boxes 23 Bars)
- Price
- $27.32
- Rating
- 4.7/5
- Reviews
- 444
- Age
- 1y ago

Rice Krispies Treats Crispy Marshmallow Squares Kids Snacks Cereal Bars Variety Pack (2 Boxes 30 Bars)
- Price
- $27.56
- Rating
- 4.6/5
- Reviews
- 393
- Age
- 1y ago

Rice Krispies Treats Mini Crispy Marshmallow Squares Kids Snacks Lunch Snacks Variety Pack 20.1oz Box (52 Bars)
- Price
- $26.32
- Rating
- 4.7/5
- Reviews
- 6,938
- Age
- 2y ago

Rice Krispies Treats Marshmallow Snack Bar Kids Snacks School Lunch Original 2.2oz Bar (12 Bars)
- Price
- $26.29
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- RICE KRISPIES TREATS96%
- 365 by Whole Foods Market4%
Demand
Rice Krispies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Rice Krispies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rice krispies3K/yr
- rice krispies treats1K/yr
- rice crispies671/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Krispies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









