Is rice krispies profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (32/100).

How competitive is the rice krispies niche?

2 brands and 4 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the rice krispies niche?

Listings span $11.73–$32.29; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 4,688 reviews — the moat a new listing must climb.

rice krispies

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.18

avg listing price — sweet spot $15–$100

Price range

Great$11.73–$32.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,688

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad$5K

$5K/yr · 5K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, rice krispies is a $5K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

rice krispies market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $12K–$18K; units × avg price
Conversion rate: 3.6%
Avg BSR: #12
Page quality: 0%
Prime: 88%
Sponsored: 0%
Out of stock: 9.8%
Avg brand age: 100 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

RICE KRISPIES TREATS96%
365 by Whole Foods Market4%

Demand

Weekly Amazon search volume, last 46 weeks — -5.0% search growth over the last 90 days.

Open Trend

Top rice krispies search terms

rice krispies3K/yr -6.5%5.2% conv.
rice krispies treats1K/yr +35.5%6.2% conv.
rice crispies671/yr -44.2%4.3% conv.

All search terms

Top rice krispies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rice Krispies Treats Marshmallow Snack Bars Kids Snacks Variety Pack 12.1oz Box (16 Bars)

RICE KRISPIES TREATS$13.104.7★4,980 rev

Rice Krispies Treats Mini Crispy Marshmallow Squares Kids Snacks Lunch Snacks Variety Pack 20.1oz Box (52 Bars)

RICE KRISPIES TREATS$26.324.7★6,938 rev

Rice Krispies Treats Marshmallow Snack Bar Kids Snacks School Lunch Original 2.2oz Bar (12 Bars)

RICE KRISPIES TREATS$26.294.6★366 rev

Rice Krispies Treats Crispy Marshmallow Squares Kids Snacks Snack Bars Original (54 Bars)

RICE KRISPIES TREATS$32.294.7★22,311 rev

Rice Krispies Treats Crispy Marshmallow and Rice Squares Lunch Snacks Kids Snacks Variety Pack (3 Boxes 23 Bars)

RICE KRISPIES TREATS$27.324.7★444 rev

Newest

by launch date

365 by Whole Foods Market Organic Brown Rice Crisps Cereal 340g

365 by Whole Foods Market$11.731,706 rev

10mo ago

Rice Krispies Treats Crispy Marshmallow and Rice Squares Lunch Snacks Kids Snacks Variety Pack (3 Boxes 23 Bars)

RICE KRISPIES TREATS$27.32444 rev

1y ago

Rice Krispies Treats Crispy Marshmallow Squares Kids Snacks Cereal Bars Variety Pack (2 Boxes 30 Bars)

RICE KRISPIES TREATS$27.56393 rev

1y ago

Rice Krispies Treats Mini Crispy Marshmallow Squares Kids Snacks Lunch Snacks Variety Pack 20.1oz Box (52 Bars)

RICE KRISPIES TREATS$26.326,938 rev

2y ago

Rice Krispies Treats Marshmallow Snack Bar Kids Snacks School Lunch Original 2.2oz Bar (12 Bars)

RICE KRISPIES TREATS$26.29366 rev

3y ago

Common questions

Is rice krispies profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (32/100).
How competitive is the rice krispies niche?: 2 brands and 4 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the rice krispies niche?: Listings span $11.73–$32.29; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 4,688 reviews — the moat a new listing must climb.