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Rice Krispies

Fail

The top 5 brands take 100% of clicks, so Rice Krispies is a Fail.

Flapen Score
32
32 / 100
Top 45% of 323 Grocery niches · +1 vs the category median of 31
Market size
$5K/yr5K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
88%top-5 click share · 2 brands · 4 sellers

Flapen Score

Rice Krispies against its category

The dotted line is the Grocery average. Past it, Rice Krispies is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Krispies market on Amazon at a glance

Shoppers on Amazon Singapore searched for Rice Krispies 5K times last year and spent an estimated $5K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
3.6%
Market size, estimated
$5Ka year
Top search term
rice krispies3K searches a year

02 · Price

A sale here is worth $24.18.

Listings sell for $24.18 on average, from $11.73 to $32.29. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $24.18 that is $0 to $2K a year per listing.

Average price
$24.18inside the $15 to $100 sweet spot
Price range
$11.73–$32.29
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #12 within Grocery. It carries 4,688 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
88%
Out of stock, average day
9.8%
Average rank
#12in Grocery
Average rating
4.61 starsAmazon Singapore average 4.47 stars
Average reviews
4,688per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Rice Krispies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

$0$457$914$1K$2K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

0%

  • RICE KRISPIES TREATS96%
  • 365 by Whole Foods Market4%

Demand

Rice Krispies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Rice Krispies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rice krispies3K/yr
  • rice krispies treats1K/yr
  • rice crispies671/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Rice Krispies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data