Skip to content

Rice

Fail

Shoppers spend an estimated $0 a year here, so Rice is a Fail.

Flapen Score
37
37 / 100
Top 24% of 323 Grocery niches · +6 vs the category median of 31
Market size
$0/yr91K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
63%top-5 click share · 11 brands · 3 sellers

Flapen Score

Rice against its category

The dotted line is the Grocery average. Past it, Rice is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice market on Amazon at a glance

Shoppers on Amazon Singapore searched for Rice 91K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
rice84K searches a year

02 · Price

A sale here is worth $12.07.

Listings sell for $12.07 on average, from $3.47 to $37.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $12.07 that is $12K to $15K a year per listing.

Average price
$12.07under the $15 to $100 sweet spot
Price range
$3.47–$37.37
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #16 within Grocery. It carries 472 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
85%
Out of stock, average day
29.5%
Average rank
#16in Grocery
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
472per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

3

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

  • Brand 142%
  • Brand 217%
  • Brand 314%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Search terms

Top Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice84K/yr
  • rice 5kg4K/yr
  • white rice3K/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Rice questions

Answered from the same tracked data.