Rice
FailShoppers spend an estimated $0 a year here, so Rice is a Fail.
- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $0/yr91K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 3 sellers
Flapen Score
Rice against its category
The dotted line is the Grocery average. Past it, Rice is stronger. Inside it, weaker.
Market
The Rice market on Amazon at a glance
Shoppers on Amazon Singapore searched for Rice 91K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- rice84K searches a year
02 · Price
A sale here is worth $12.07.
Listings sell for $12.07 on average, from $3.47 to $37.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $12.07 that is $12K to $15K a year per listing.
- Average price
- $12.07under the $15 to $100 sweet spot
- Price range
- $3.47–$37.37
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$15K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #16 within Grocery. It carries 472 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 85%
- Out of stock, average day
- 29.5%
- Average rank
- #16in Grocery
- Average rating
- 4.60 starsAmazon Singapore average 4.47 stars
- Average reviews
- 472per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
3
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
12%
- Brand 142%
- Brand 217%
- Brand 314%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (5 brands, 12%)
Demand
Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.6× · 11 of 12 months tracked
Search terms
Top Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rice84K/yr
- rice 5kg4K/yr
- white rice3K/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice questions
Answered from the same tracked data.









