Is rice profitable to sell on Amazon Singapore?

The niche generates $0/yr across 20 tracked products. 90-day search growth is +12.5%. Flapen's verdict: Skip it (37/100).

How competitive is the rice niche?

11 brands and 3 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.

What does it cost to enter the rice niche?

Listings span $3.47–$37.37; the average listing price is $12.07 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.

rice

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great472.05

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.47–$37.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.07

avg listing price — sweet spot $15–$100

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$0

$0/yr · 91K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, rice is a $0/yr Amazon Singapore market (91K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

rice market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $241K–$302K; units × avg price
Conversion rate: 0.0%
Avg BSR: #16
Page quality: 0%
Prime: 85%
Sponsored: 20%
Out of stock: 29.5%
Avg brand age: 78 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

Royal Umbrella42%
songhe17%
Golden Peony14%
Okome6%
Daawat5%
Shinmei4%
Open — no brand owns it (5 brands, 12%)

Demand

Weekly Amazon search volume, last 46 weeks — +12.5% search growth over the last 90 days.

Open Trend

Top rice search terms

rice84K/yr +18.0%5.9% conv.
rice 5kg4K/yr -34.8%4.5% conv.
white rice3K/yr -22.9%17.8% conv.

All search terms

Top rice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Royal Umbrella Thai Hom Mali Rice 5kg

Royal Umbrella$13.804.8★130 rev

Golden Peony Jasmine Fragrant Rice 5kg

Golden Peony$6.704.5★120 rev

SongHe Thai New Crop Rice 5kg

songhe$13.614.6★82 rev

Royal Umbrella Thai Hom Mali Rice 10kg

Royal Umbrella$26.844.7★63 rev

Okome Short Grain Rice 4.5kg

Okome$10.814.5★54 rev

Newest

by launch date

Shinmei Toyama Koshihikari Japanese Rice 2 kg

Shinmei$15.8811 rev

5y ago

SongHe Shokaku Premium Sushi Rice 4.5 kg

Shokaku Premium Sushi Rice$11.5439 rev

5y ago

Takumi Premium Short Grain (Japonica) Brown Rice 2 Kg

TAKUMI$5.7521 rev

6y ago

Sakura Japonica Rice 5 kg

sakura$8.6537 rev

6y ago

Royal Umbrella Thai Hom Mali Rice 5kg

Royal Umbrella$13.80130 rev

7y ago

Common questions

Is rice profitable to sell on Amazon Singapore?: The niche generates $0/yr across 20 tracked products. 90-day search growth is +12.5%. Flapen's verdict: Skip it (37/100).
How competitive is the rice niche?: 11 brands and 3 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
What does it cost to enter the rice niche?: Listings span $3.47–$37.37; the average listing price is $12.07 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.