Rice
FailShoppers spend an estimated $0 a year here, so Rice is a Fail.
- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $0/yr91K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 3 sellers
Flapen Score
Rice against its category
The dotted line is the Grocery average. Past it, Rice is stronger. Inside it, weaker.
Market
The Rice market on Amazon at a glance
Shoppers on Amazon Singapore searched for Rice 91K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- rice84K searches a year
02 · Price
A sale here is worth $12.07.
Listings sell for $12.07 on average, from $3.47 to $37.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $12.07 that is $12K to $15K a year per listing.
- Average price
- $12.07under the $15 to $100 sweet spot
- Price range
- $3.47–$37.37
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$15K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #16 within Grocery. It carries 472 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 85%
- Out of stock, average day
- 29.5%
- Average rank
- #16in Grocery
- Average rating
- 4.60 starsAmazon Singapore average 4.47 stars
- Average reviews
- 472per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Rice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Royal Umbrella Thai Hom Mali Rice 5kg
- Price
- $13.80
- Rating
- 4.8/5
- Reviews
- 130
- Age
- 7y ago

Golden Peony Jasmine Fragrant Rice 5kg
- Price
- $6.70
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 7y ago

SongHe Thai New Crop Rice 5kg
- Price
- $13.61
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 7y ago

Royal Umbrella Thai Hom Mali Rice 10kg
- Price
- $26.84
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 7y ago

Okome Short Grain Rice 4.5kg
- Price
- $10.81
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 7y ago
Trending
estimated 90-day click momentum
Royal Umbrella Thai Hom Mali Rice 10kg
- Price
- $26.84
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 7y ago

Royal Umbrella Thai Hom Mali New Crop Rice 5kg
- Price
- $14.00
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 7y ago

Royal Umbrella Thai Hom Mali Rice 1 Kilog
- Price
- $3.47
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 7y ago

Royal Umbrella Thai Hom Mali Rice 2.5 Kgs
- Price
- $8.26
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 7y ago

Daawat Everyday Gold Basmati Rice 5 kg
- Price
- $12.63
- Rating
- 4.2/5
- Reviews
- 7,599
- Age
- 10y ago
Newest
by launch date
Shinmei Toyama Koshihikari Japanese Rice 2 kg
- Price
- $15.88
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 5y ago

SongHe Shokaku Premium Sushi Rice 4.5 kg
- Price
- $11.54
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 5y ago

Takumi Premium Short Grain (Japonica) Brown Rice 2 Kg
- Price
- $5.75
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 6y ago

Sakura Japonica Rice 5 kg
- Price
- $8.65
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 6y ago

Royal Umbrella Thai Hom Mali Rice 5kg
- Price
- $13.80
- Rating
- 4.8/5
- Reviews
- 130
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
3
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
12%
- Royal Umbrella42%
- songhe17%
- Golden Peony14%
- Okome6%
- Daawat5%
- Shinmei4%
- Open — no brand owns it (5 brands, 12%)
Demand
Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.6× · 11 of 12 months tracked
Search terms
Top Rice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rice84K/yr
- rice 5kg4K/yr
- white rice3K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








