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Puff Pastry

Fail

Demand is soft, at -54.6% this quarter, so Puff Pastry is a Fail.

Flapen Score
26
26 / 100
Ranks 243 of 323 Grocery niches · −5 vs the category median of 31
Market size
$2K/yr7K searches / yr
90-day growth
-54.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Puff Pastry against its category

The dotted line is the Grocery average. Past it, Puff Pastry is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puff Pastry market on Amazon at a glance

Shoppers on Amazon Singapore searched for Puff Pastry 7K times last year and spent an estimated $2K. All 2 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-54.6%
Conversion, latest week
2.5%
Market size, estimated
$2Ka year
Top search term
pastry3K searches a year

02 · Price

A sale here is worth $10.89.

Listings sell for $10.89 on average, from $2.22 to $15.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $10.89 that is $0 to $1K a year per listing.

Average price
$10.89under the $15 to $100 sweet spot
Price range
$2.22–$15.39
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 2 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#0in Grocery
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
2per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Puff Pastry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 231%
  • Open — no brand owns it (0%)

Demand

Puff Pastry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Black Friday '25Holiday '25OctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 4.9× · 10 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Puff Pastry questions

Answered from the same tracked data.