puff pastry
Skip itSoft demand (-54.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible2avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.89avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$2.22–$15.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$2K$2K/yr · 7K searches
Growth
Bad-54.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, puff pastry is a $2K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
puff pastry market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $5K–$8K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 15.4%
- Avg brand age
- 57 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Careme Pastry69%
- Jia Jia Wang31%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 41 weeks — -54.6% search growth over the last 90 days.Top puff pastry products on Amazon
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateCommon questions
- Is puff pastry profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 3 tracked products. 90-day search growth is -54.6%. Flapen's verdict: Skip it (26/100).
- How competitive is the puff pastry niche?
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the puff pastry niche?
- Listings span $2.22–$15.39; the average listing price is $10.89 (sweet spot $15–$100). The average incumbent carries 2 reviews — the moat a new listing must climb.