Puff Pastry
FailDemand is soft, at -54.6% this quarter, so Puff Pastry is a Fail.
- Flapen Score
- 26 / 100Ranks 243 of 323 Grocery niches · −5 vs the category median of 3126
- Market size
- $2K/yr7K searches / yr
- 90-day growth
- -54.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 3 sellers
Flapen Score
Puff Pastry against its category
The dotted line is the Grocery average. Past it, Puff Pastry is stronger. Inside it, weaker.
Market
The Puff Pastry market on Amazon at a glance
Shoppers on Amazon Singapore searched for Puff Pastry 7K times last year and spent an estimated $2K. All 2 brands take every click. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -54.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $2Ka year
- Top search term
- pastry3K searches a year
02 · Price
A sale here is worth $10.89.
Listings sell for $10.89 on average, from $2.22 to $15.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $10.89 that is $0 to $1K a year per listing.
- Average price
- $10.89under the $15 to $100 sweet spot
- Price range
- $2.22–$15.39
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 2 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #0in Grocery
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Puff Pastry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Careme Pastry Puff Pastry - All Butter 375g (1 pack) (Frozen)
- Price
- $15.06
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4y ago

Jia Jia Wang Shanghai Suikow Pastry - Chilled 200 g
- Price
- $2.22
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5y ago

Careme Pastry Puff Pastry - Spelt Wholemeal Butter 375g (1 pack) (Frozen)
- Price
- $15.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
Trending
estimated 90-day click momentum
Careme Pastry Puff Pastry - All Butter 375g (1 pack) (Frozen)
- Price
- $15.06
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4y ago

Careme Pastry Puff Pastry - Spelt Wholemeal Butter 375g (1 pack) (Frozen)
- Price
- $15.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Jia Jia Wang Shanghai Suikow Pastry - Chilled 200 g
- Price
- $2.22
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5y ago
Newest
by launch date
Careme Pastry Puff Pastry - All Butter 375g (1 pack) (Frozen)
- Price
- $15.06
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4y ago

Careme Pastry Puff Pastry - Spelt Wholemeal Butter 375g (1 pack) (Frozen)
- Price
- $15.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Jia Jia Wang Shanghai Suikow Pastry - Chilled 200 g
- Price
- $2.22
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Careme Pastry69%
- Jia Jia Wang31%
- Open — no brand owns it (0%)
Demand
Puff Pastry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.9× · 10 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puff Pastry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









