protein shake
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$35.93avg listing price — sweet spot $15–$100
Price range
Great$3.53–$91.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,395.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 14K searches
According to Flapen's Amazon Singapore niche tracking, protein shake is a $3K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein shake market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $72K–$90K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 19.1%
- Avg brand age
- 69 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
11
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
41%
Top 20: 95%
Open market
14%
- rokeby farms22%
- Pure Protein15%
- Premier Protein13%
- Ensure13%
- Arla12%
- Labrada11%
- Open — no brand owns it (3 brands, 14%)
Demand
Weekly Amazon search volume, last 47 weeks — -4.4% search growth over the last 90 days.Top protein shake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Protein Chocolate Protein Shake 30g Complete Protein Ready to Drink and Keto-Friendly Vitamins A C D and E plus Zinc to Support Immune Health 11oz Bottles 12 Pack
Pure Protein$48.274.5★14,435 rev
Rokeby Farm Whole Protein Chocolate 425ml - Chilled
rokeby farms$4.454.9★15 rev
Premier Protein Shake 30g Protein 1g Sugar 24 Vitamins Minerals Nutrients to Support Immune Health Chocolate 11.5 Fl Oz (Pack of 12)
Premier Protein$52.234.6★58,037 rev
Rokeby Farm Whole Protein Banana 425ml - Chilled
rokeby farms$4.464.7★9 rev
Labrada Lean Body Protein Chocolate 500ml 12 count
Labrada$74.124.5★2,935 rev
Newest
by launch date
Rokeby Protein Smoothies Vanilla Wafer 425ml - Chilled
ROKEBY$4.443 rev
Rokeby Protein Smoothies Choc Honeycomb 425ml - Chilled
ROKEBY$4.471 rev
FairIife Nutrition Plan - Chocolate High Protein Shake - 30g protein (12 Pack)
Generic$91.341 rev
Arla Protein Chocolate Pudding 200g - BCAA (Lactose Free)
Arla$3.53423 rev
Ensure Max Protein Nutrition Shakes Variety Pack With 30g of Protein 1g of Sugar Nutrients to Support Immune System Health High Protein Shake 11 fl oz Pack of 8
Ensure$51.403,193 rev
Trending
90-day click momentum
Premier Protein Shake Caramel 132 Fluid Ounce
Premier Protein$53.614.7★
Ensure Max Protein Shake | Milk Chocolate with Caffeine | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack
Ensure$59.914.6★
Pure Protein Chocolate Protein Shake 30g Complete Protein Ready to Drink and Keto-Friendly Vitamins A C D and E plus Zinc to Support Immune Health 11oz Bottles 12 Pack
Pure Protein$48.274.5★
Arla Protein Chocolate Pudding 200g - BCAA (Lactose Free)
Arla$3.534.4★
Rokeby Protein Smoothies Vanilla Wafer 425ml - Chilled
ROKEBY$4.445.0★
What buyers say about protein shake
What buyers praise and complain about, mined from review topics.What buyers love
“A very delicious, smooth and high protein drink”
“Good for weight loss”
“Tasty and generally eat less on the days I have one”
“Super delicious drink - repeat purchase in my household”
“Great product -”
What buyers complain about
“beware of the deceptive listing”
Common questions
- Is protein shake profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 23 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the protein shake niche?
- 9 brands and 11 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in protein shake?
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.0%.
- What does it cost to enter the protein shake niche?
- Listings span $3.53–$91.34; the average listing price is $35.93 (sweet spot $15–$100). The average incumbent carries 6,396 reviews — the moat a new listing must climb.