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Protein Shake

Fail

Shoppers spend an estimated $3K a year here, so Protein Shake is a Fail.

Flapen Score
44
44 / 100
Top 8% of 323 Grocery niches · +13 vs the category median of 31
Market size
$3K/yr14K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
41%top-5 click share · 9 brands · 11 sellers

Flapen Score

Protein Shake against its category

The dotted line is the Grocery average. Past it, Protein Shake is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Shake market on Amazon at a glance

Shoppers on Amazon Singapore searched for Protein Shake 14K times last year and spent an estimated $3K. The top 5 brands take 76% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
0.7%
Market size, estimated
$3Ka year
Top search term
protein shake11K searches a year

02 · Price

A sale here is worth $35.93.

Listings sell for $35.93 on average, from $3.53 to $91.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.93 that is $0 to $4K a year per listing.

Average price
$35.93inside the $15 to $100 sweet spot
Price range
$3.53–$91.34
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #7 within Grocery. It carries 6,396 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
19.1%
Average rank
#7in Grocery
Average rating
4.55 starsAmazon Singapore average 4.47 stars
Average reviews
6,396per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Protein Shake products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

$0$100$199$299$3981101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 95%

Open market

14%

  • rokeby farms22%
  • Pure Protein15%
  • Premier Protein13%
  • Ensure13%
  • Arla12%
  • Labrada11%
  • Open — no brand owns it (3 brands, 14%)

Demand

Protein Shake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 2.7× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Protein Shake

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Nutritional Content”
50%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“beware of the deceptive listing”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Protein Shake questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data