Protein Shake
FailShoppers spend an estimated $3K a year here, so Protein Shake is a Fail.
- Flapen Score
- 44 / 100Top 8% of 323 Grocery niches · +13 vs the category median of 3144
- Market size
- $3K/yr14K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 41%top-5 click share · 9 brands · 11 sellers
Flapen Score
Protein Shake against its category
The dotted line is the Grocery average. Past it, Protein Shake is stronger. Inside it, weaker.
Market
The Protein Shake market on Amazon at a glance
Shoppers on Amazon Singapore searched for Protein Shake 14K times last year and spent an estimated $3K. The top 5 brands take 76% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $3Ka year
- Top search term
- protein shake11K searches a year
02 · Price
A sale here is worth $35.93.
Listings sell for $35.93 on average, from $3.53 to $91.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.93 that is $0 to $4K a year per listing.
- Average price
- $35.93inside the $15 to $100 sweet spot
- Price range
- $3.53–$91.34
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #7 within Grocery. It carries 6,396 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 19.1%
- Average rank
- #7in Grocery
- Average rating
- 4.55 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6,396per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Protein Shake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pure Protein Chocolate Protein Shake 30g Complete Protein Ready to Drink and Keto-Friendly Vitamins A C D and E plus Zinc to Support Immune Health 11oz Bottles 12 Pack
- Price
- $48.27
- Rating
- 4.5/5
- Reviews
- 14,435
- Age
- 6y ago

Rokeby Farm Whole Protein Chocolate 425ml - Chilled
- Price
- $4.45
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6y ago

Premier Protein Shake 30g Protein 1g Sugar 24 Vitamins Minerals Nutrients to Support Immune Health Chocolate 11.5 Fl Oz (Pack of 12)
- Price
- $52.23
- Rating
- 4.6/5
- Reviews
- 58,037
- Age
- 7y ago

Rokeby Farm Whole Protein Banana 425ml - Chilled
- Price
- $4.46
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 6y ago

Labrada Lean Body Protein Chocolate 500ml 12 count
- Price
- $74.12
- Rating
- 4.5/5
- Reviews
- 2,935
- Age
- 22y ago
Trending
estimated 90-day click momentum
Premier Protein Shake Caramel 132 Fluid Ounce
- Price
- $53.61
- Rating
- 4.7/5
- Reviews
- 2,571
- Age
- 8y ago

Ensure Max Protein Shake | Milk Chocolate with Caffeine | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack
- Price
- $59.91
- Rating
- 4.6/5
- Reviews
- 2,109
- Age
- 5y ago

Pure Protein Chocolate Protein Shake 30g Complete Protein Ready to Drink and Keto-Friendly Vitamins A C D and E plus Zinc to Support Immune Health 11oz Bottles 12 Pack
- Price
- $48.27
- Rating
- 4.5/5
- Reviews
- 14,435
- Age
- 6y ago

Arla Protein Chocolate Pudding 200g - BCAA (Lactose Free)
- Price
- $3.53
- Rating
- 4.4/5
- Reviews
- 423
- Age
- 3y ago

Rokeby Protein Smoothies Vanilla Wafer 425ml - Chilled
- Price
- $4.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Rokeby Protein Smoothies Vanilla Wafer 425ml - Chilled
- Price
- $4.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Rokeby Protein Smoothies Choc Honeycomb 425ml - Chilled
- Price
- $4.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

FairIife Nutrition Plan - Chocolate High Protein Shake - 30g protein (12 Pack)
- Price
- $91.34
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago

Arla Protein Chocolate Pudding 200g - BCAA (Lactose Free)
- Price
- $3.53
- Rating
- 4.4/5
- Reviews
- 423
- Age
- 3y ago

Ensure Max Protein Nutrition Shakes Variety Pack With 30g of Protein 1g of Sugar Nutrients to Support Immune System Health High Protein Shake 11 fl oz Pack of 8
- Price
- $51.40
- Rating
- 4.5/5
- Reviews
- 3,193
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
11
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 95%
Open market
14%
- rokeby farms22%
- Pure Protein15%
- Premier Protein13%
- Ensure13%
- Arla12%
- Labrada11%
- Open — no brand owns it (3 brands, 14%)
Demand
Protein Shake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Protein Shake
We read the reviews and the return reasons for every product selling here.
“beware of the deceptive listing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Shake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









