Protein Shake
FailShoppers spend an estimated $3K a year here, so Protein Shake is a Fail.
- Flapen Score
- 44 / 100Top 8% of 323 Grocery niches · +13 vs the category median of 3144
- Market size
- $3K/yr14K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 41%top-5 click share · 9 brands · 11 sellers
Flapen Score
Protein Shake against its category
The dotted line is the Grocery average. Past it, Protein Shake is stronger. Inside it, weaker.
Market
The Protein Shake market on Amazon at a glance
Shoppers on Amazon Singapore searched for Protein Shake 14K times last year and spent an estimated $3K. The top 5 brands take 76% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $3Ka year
- Top search term
- protein shake11K searches a year
02 · Price
A sale here is worth $35.93.
Listings sell for $35.93 on average, from $3.53 to $91.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.93 that is $0 to $4K a year per listing.
- Average price
- $35.93inside the $15 to $100 sweet spot
- Price range
- $3.53–$91.34
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #7 within Grocery. It carries 6,396 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 19.1%
- Average rank
- #7in Grocery
- Average rating
- 4.55 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6,396per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Protein Shake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
11
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
41%
Top 20: 95%
Open market
14%
- Brand 122%
- Brand 215%
- Brand 313%
- Brand 413%
- Brand 512%
- Brand 611%
- Open — no brand owns it (3 brands, 14%)
Demand
Protein Shake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Protein Shake
We read the reviews and the return reasons for every product selling here.
“beware of the deceptive listing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Shake questions
Answered from the same tracked data.









