Skip to content

Potato

Fail

Demand is soft, at -49.0% this quarter, so Potato is a Fail.

Flapen Score
30
30 / 100
Ranks 174 of 323 Grocery niches · −1 vs the category median of 31
Market size
$5K/yr64K searches / yr
90-day growth
-49.0%search demand this quarter
Competition
83%top-5 click share · 5 brands · 2 sellers

Flapen Score

Potato against its category

The dotted line is the Grocery average. Past it, Potato is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potato market on Amazon at a glance

Shoppers on Amazon Singapore searched for Potato 64K times last year and spent an estimated $5K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-49.0%
Conversion, latest week
2.9%
Market size, estimated
$5Ka year
Top search term
potato45K searches a year

02 · Price

A sale here is worth $2.71.

Listings sell for $2.71 on average, from $0.66 to $4.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $2.71 that is $11K to $14K a year per listing.

Average price
$2.71under the $15 to $100 sweet spot
Price range
$0.66–$4.26
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$11K–$14K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 33 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#0in Grocery
Average rating
4.19 starsAmazon Singapore average 4.47 stars
Average reviews
33per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Potato products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 135%
  • Brand 231%
  • Brand 322%
  • Brand 46%
  • Brand 56%
  • Open — no brand owns it (0%)

Demand

Potato search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 6.4× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Potato questions

Answered from the same tracked data.