popcorn
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.11–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,544.39avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.10avg listing price — sweet spot $15–$100
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Market size
Bad$3K$3K/yr · 21K searches
According to Flapen's Amazon Singapore niche tracking, popcorn is a $3K/yr Amazon Singapore market (21K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
popcorn market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $32K–$41K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 25%
- Out of stock
- 11.1%
- Avg brand age
- 88 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
18
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
10%
- Orville Redenbacher's39%
- Serious Food Co.35%
- Pop Secret5%
- myEureka4%
- Better Gourmet3%
- Cobs3%
- Open — no brand owns it (6 brands, 10%)
Demand
Weekly Amazon search volume, last 47 weeks — -29.7% search growth over the last 90 days.Top popcorn search terms
- popcorn17K/yr
- microwave popcorn885/yr
- popcorn kernels1K/yr
- pop corn1K/yr
Top popcorn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orville Redenbachers Naturals Popcorn Simply Salted 3 x 93.3g
Orville Redenbacher's$4.904.3★105 rev
Serious Foods Popcorn Multipack Sea Salt 120 g
Serious Food Co.$6.143.9★14 rev
Serious Food Co. Popcorn Multipack Sweet and Salty 120 g
Serious Food Co.$6.174.2★20 rev
Orville Redenbachers Gourmet Popcorn Movie Theater Butter Bags 3 x 82.3g
Orville Redenbacher's$4.583.5★2 rev
Orville Redenbachers Gourmet Popcorn Kernels Original Yellow 30 oz.
Orville Redenbacher's$16.634.7★21,214 rev
Newest
by launch date
Serious Food Co Sugar Free Sweet & Salty Popcorn 60g
Serious Food Co.$4.970 rev
Serious Food Co Sugar Free Salted Caramel Popcorn 60g
Serious Food Co.$5.100 rev
Orville Redenbachers Movie Theater 12-Pack Microwave Popcorn 42.5 g
Orville Redenbacher's$13.841,328 rev
ACT II Butter Lovers Microwave Popcorn 3-Count 2.75-oz. Bags
ACT II$5.407,422 rev
Better Gourmet Popcorn with Himalayan Salt 100g
Better Gourmet$4.125 rev
Trending
90-day click momentum
Pop Secret Microwave Popcorn Movie Theater Butter Flavor 3 Oz Sharing Bags 12 Ct
Pop Secret$12.634.7★
myEureka Creamy Sour Cream & Onion Gourmet Popcorn 80 g
myEureka$3.695.0★
myEureka Classic Caramel Gourmet Popcorn 80 g
myEureka$3.904.2★
Cobs Natural Caramel Sea Salt Popcorn 100gm
Cobs$6.644.4★
ACT II Butter Lovers Microwave Popcorn 3-Count 2.75-oz. Bags
ACT II$5.404.6★
What buyers say about popcorn
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
Common questions
- Is popcorn profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the popcorn niche?
- 12 brands and 18 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.
- What does it cost to enter the popcorn niche?
- Listings span $3.11–$30.39; the average listing price is $8.10 (sweet spot $15–$100). The average incumbent carries 3,544 reviews — the moat a new listing must climb.