Popcorn
FailShoppers spend an estimated $3K a year here, so Popcorn is a Fail.
- Flapen Score
- 35 / 100Top 35% of 323 Grocery niches · +4 vs the category median of 3135
- Market size
- $3K/yr21K searches / yr
- 90-day growth
- -29.7%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 18 sellers
Flapen Score
Popcorn against its category
The dotted line is the Grocery average. Past it, Popcorn is stronger. Inside it, weaker.
Market
The Popcorn market on Amazon at a glance
Shoppers on Amazon Singapore searched for Popcorn 21K times last year and spent an estimated $3K. The top 5 brands take 87% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -29.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $3Ka year
- Top search term
- popcorn17K searches a year
02 · Price
A sale here is worth $8.10.
Listings sell for $8.10 on average, from $3.11 to $30.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $8.10 that is $810 to $2K a year per listing.
- Average price
- $8.10under the $15 to $100 sweet spot
- Price range
- $3.11–$30.39
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $810–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #13 within Grocery. It carries 3,544 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 93%
- Out of stock, average day
- 11.1%
- Average rank
- #13in Grocery
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,544per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Popcorn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Orville Redenbachers Naturals Popcorn Simply Salted 3 x 93.3g
- Price
- $4.90
- Rating
- 4.3/5
- Reviews
- 105
- Age
- 10y ago

Serious Foods Popcorn Multipack Sea Salt 120 g
- Price
- $6.14
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 6y ago

Serious Food Co. Popcorn Multipack Sweet and Salty 120 g
- Price
- $6.17
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 6y ago

Orville Redenbachers Gourmet Popcorn Movie Theater Butter Bags 3 x 82.3g
- Price
- $4.58
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 11y ago

Orville Redenbachers Gourmet Popcorn Kernels Original Yellow 30 oz.
- Price
- $16.63
- Rating
- 4.7/5
- Reviews
- 21,214
- Age
- 8y ago
Trending
estimated 90-day click momentum
Pop Secret Microwave Popcorn Movie Theater Butter Flavor 3 Oz Sharing Bags 12 Ct
- Price
- $12.63
- Rating
- 4.7/5
- Reviews
- 3,568
- Age
- 6y ago

myEureka Creamy Sour Cream & Onion Gourmet Popcorn 80 g
- Price
- $3.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6y ago

myEureka Classic Caramel Gourmet Popcorn 80 g
- Price
- $3.90
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 6y ago

Cobs Natural Caramel Sea Salt Popcorn 100gm
- Price
- $6.64
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 4y ago

ACT II Butter Lovers Microwave Popcorn 3-Count 2.75-oz. Bags
- Price
- $5.40
- Rating
- 4.6/5
- Reviews
- 7,422
- Age
- 2y ago
Newest
by launch date
Serious Food Co Sugar Free Sweet & Salty Popcorn 60g
- Price
- $4.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Serious Food Co Sugar Free Salted Caramel Popcorn 60g
- Price
- $5.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Orville Redenbachers Movie Theater 12-Pack Microwave Popcorn 42.5 g
- Price
- $13.84
- Rating
- 4.7/5
- Reviews
- 1,328
- Age
- 1y ago

ACT II Butter Lovers Microwave Popcorn 3-Count 2.75-oz. Bags
- Price
- $5.40
- Rating
- 4.6/5
- Reviews
- 7,422
- Age
- 2y ago

Better Gourmet Popcorn with Himalayan Salt 100g
- Price
- $4.12
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
18
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 91%
Open market
10%
- Orville Redenbacher's39%
- Serious Food Co.35%
- Pop Secret5%
- myEureka4%
- Better Gourmet3%
- Cobs3%
- Open — no brand owns it (6 brands, 10%)
Demand
Popcorn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 3.7× · 11 of 12 months tracked
Search terms
Top Popcorn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- popcorn17K/yr
- microwave popcorn885/yr
- popcorn kernels1K/yr
- pop corn1K/yr
Reviews and returns
What reviews say buyers love and hate about Popcorn
We read the reviews and the return reasons for every product selling here.
“Yummy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Popcorn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









