pizza
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great179.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.43–$29.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.36avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-35.6%90-day search growth — must beat 0% to launch
Market size
Bad$3K$3K/yr · 14K searches
According to Flapen's Amazon Singapore niche tracking, pizza is a $3K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pizza market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $23K–$28K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 39.6%
- Avg brand age
- 55 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
5
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
4%
- Dr. Oetker45%
- Sunshine21%
- Mission Foods11%
- Ristorante10%
- Farmpride6%
- Tradition2%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 46 weeks — -35.6% search growth over the last 90 days.Top pizza search terms
- pizza12K/yr
- frozen pizza2K/yr
- dr oetker568/yr
Top pizza products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr Oetker Pepperoni Pizza 320g - Frozen
Dr. Oetker$9.044.5★19 rev
Dr Oetker ForMaggi 340g - Frozen
Dr. Oetker$9.574.5★612 rev
Dr Oetker Spinach Pizza 390g - Frozen
Ristorante$10.184.5★267 rev
Sunshine Mozzarella Cheese Pizza 240g - Frozen
Sunshine$6.543.8★4 rev
Dr Oetker Hawaii Pizza 355g - Frozen
Dr. Oetker$9.684.5★15 rev
Newest
by launch date
This is Us Hand Stretched Pizza Base with Sauce 265g (Frozen)
This is Us$11.020 rev
Farmpride Margherita Pizza 210g - Frozen
Farmpride$5.014 rev
Dr Oetker Mozzarella 355g - Frozen (Packaging may vary)
Dr. Oetker$10.441,780 rev
Dr Oetker Rustica 555g - Frozen
Dr. Oetker$11.5331 rev
Dr Oetker Tonno 355g - Frozen
Dr. Oetker$10.3998 rev
Trending
90-day click momentum
Pizzami Pizzami Pizza Dough Lactose Free Gluten Free 1kg - Frozen 1 kg
Pizzami$29.640.0★
Mission Pizza Wholemeal Crust 2 Piece 300 g
Mission Foods$4.524.3★
Tradition Pizza Perfect Cheese for Pizza 225g - Chilled
Tradition$4.484.7★
Sunshine BBQ Chicken Pizza 340g - Frozen
Sunshine$6.764.7★
Mission Plain Pizza Crust 300 grams
Mission Foods$4.434.4★
Common questions
- Is pizza profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 16 tracked products. 90-day search growth is -35.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the pizza niche?
- 8 brands and 5 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- What does it cost to enter the pizza niche?
- Listings span $4.43–$29.64; the average listing price is $9.36 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.