- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $3K/yr14K searches / yr
- 90-day growth
- -35.6%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 5 sellers
Flapen Score
Pizza against its category
The dotted line is the Grocery average. Past it, Pizza is stronger. Inside it, weaker.
Market
The Pizza market on Amazon at a glance
Shoppers on Amazon Singapore searched for Pizza 14K times last year and spent an estimated $3K. The top 5 brands take 93% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -35.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $3Ka year
- Top search term
- pizza12K searches a year
02 · Price
A sale here is worth $9.36.
Listings sell for $9.36 on average, from $4.43 to $29.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $9.36 that is $936 to $2K a year per listing.
- Average price
- $9.36under the $15 to $100 sweet spot
- Price range
- $4.43–$29.64
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $936–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 179 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 39.6%
- Average rank
- #0in Grocery
- Average rating
- 4.49 starsAmazon Singapore average 4.47 stars
- Average reviews
- 179per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Pizza products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
5
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
4%
- Brand 145%
- Brand 221%
- Brand 311%
- Brand 410%
- Brand 56%
- Brand 62%
- Open — no brand owns it (2 brands, 4%)
Demand
Pizza search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 3.9× · 11 of 12 months tracked
Search terms
Top Pizza search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pizza12K/yr
- frozen pizza2K/yr
- dr oetker568/yr
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza questions
Answered from the same tracked data.