- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $3K/yr14K searches / yr
- 90-day growth
- -35.6%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 5 sellers
Flapen Score
Pizza against its category
The dotted line is the Grocery average. Past it, Pizza is stronger. Inside it, weaker.
Market
The Pizza market on Amazon at a glance
Shoppers on Amazon Singapore searched for Pizza 14K times last year and spent an estimated $3K. The top 5 brands take 93% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -35.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $3Ka year
- Top search term
- pizza12K searches a year
02 · Price
A sale here is worth $9.36.
Listings sell for $9.36 on average, from $4.43 to $29.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $9.36 that is $936 to $2K a year per listing.
- Average price
- $9.36under the $15 to $100 sweet spot
- Price range
- $4.43–$29.64
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $936–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 179 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 39.6%
- Average rank
- #0in Grocery
- Average rating
- 4.49 starsAmazon Singapore average 4.47 stars
- Average reviews
- 179per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Pizza products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr Oetker Pepperoni Pizza 320g - Frozen
- Price
- $9.04
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 6y ago

Dr Oetker ForMaggi 340g - Frozen
- Price
- $9.57
- Rating
- 4.5/5
- Reviews
- 612
- Age
- 6y ago

Dr Oetker Spinach Pizza 390g - Frozen
- Price
- $10.18
- Rating
- 4.5/5
- Reviews
- 267
- Age
- 6y ago

Sunshine Mozzarella Cheese Pizza 240g - Frozen
- Price
- $6.54
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 9y ago

Dr Oetker Hawaii Pizza 355g - Frozen
- Price
- $9.68
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 5y ago
Trending
estimated 90-day click momentum
Pizzami Pizzami Pizza Dough Lactose Free Gluten Free 1kg - Frozen 1 kg
- Price
- $29.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

Mission Pizza Wholemeal Crust 2 Piece 300 g
- Price
- $4.52
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 7y ago

Tradition Pizza Perfect Cheese for Pizza 225g - Chilled
- Price
- $4.48
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 5y ago

Sunshine BBQ Chicken Pizza 340g - Frozen
- Price
- $6.76
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 9y ago

Mission Plain Pizza Crust 300 grams
- Price
- $4.43
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 7y ago
Newest
by launch date
This is Us Hand Stretched Pizza Base with Sauce 265g (Frozen)
- Price
- $11.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Farmpride Margherita Pizza 210g - Frozen
- Price
- $5.01
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4y ago

Dr Oetker Mozzarella 355g - Frozen (Packaging may vary)
- Price
- $10.44
- Rating
- 4.6/5
- Reviews
- 1,780
- Age
- 5y ago

Dr Oetker Rustica 555g - Frozen
- Price
- $11.53
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 5y ago

Dr Oetker Tonno 355g - Frozen
- Price
- $10.39
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
5
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 100%
Open market
4%
- Dr. Oetker45%
- Sunshine21%
- Mission Foods11%
- Ristorante10%
- Farmpride6%
- Tradition2%
- Open — no brand owns it (2 brands, 4%)
Demand
Pizza search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 3.9× · 11 of 12 months tracked
Search terms
Top Pizza search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pizza12K/yr
- frozen pizza2K/yr
- dr oetker568/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









