Pesto
FailPrices span $5.03–$9.68, mostly outside the sweet spot, so Pesto is a Fail.
- Flapen Score
- 33 / 100Top 41% of 323 Grocery niches · +2 vs the category median of 3133
- Market size
- $6K/yr11K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 87%top-5 click share · 7 brands · 6 sellers
Flapen Score
Pesto against its category
The dotted line is the Grocery average. Past it, Pesto is stronger. Inside it, weaker.
Market
The Pesto market on Amazon at a glance
Shoppers on Amazon Singapore searched for Pesto 11K times last year and spent an estimated $6K. The top 5 brands take 94% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $6Ka year
- Top search term
- pesto9K searches a year
02 · Price
A sale here is worth $6.39.
Listings sell for $6.39 on average, from $5.03 to $9.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $6.39 that is $2K to $3K a year per listing.
- Average price
- $6.39under the $15 to $100 sweet spot
- Price range
- $5.03–$9.68
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 206 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 27.7%
- Average rank
- #0in Grocery
- Average rating
- 4.45 starsAmazon Singapore average 4.47 stars
- Average reviews
- 206per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Pesto products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
6
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
2%
- Brand 150%
- Brand 223%
- Brand 39%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (1 brand, 2%)
Demand
Pesto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 11.4× · 11 of 12 months tracked
Search terms
Top Pesto search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pesto9K/yr
- pesto sauce1K/yr
- basil pesto349/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pesto questions
Answered from the same tracked data.









