pesto
Skip itPrices mostly outside the sweet spot ($5.03–$9.68) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great205.5avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.39avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 11K searches
Price range
Bad$5.03–$9.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, pesto is a $6K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pesto market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $26K–$32K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 27.7%
- Avg brand age
- 82 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
6
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
2%
- Filippo Berio50%
- Barilla23%
- Naturel9%
- Agnesi7%
- Lunica5%
- La Molisana4%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 46 weeks — -32.6% search growth over the last 90 days.Top pesto search terms
- pesto9K/yr
- pesto sauce1K/yr
- basil pesto349/yr
Top pesto products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filippo Berio Filippo Berio Classic Pesto 190g
Filippo Berio$5.714.2★81 rev
Barilla Pesto Genovese Pasta Sauce 190g
Barilla$6.504.6★1,655 rev
Naturel Organic Basil Pesto Sauce 140g
Naturel$5.034.6★5 rev
Filippo Berio Filippo Berio Tomato and Ricotta Pesto 190g
Filippo Berio$5.334.3★33 rev
Filippo Berio Sun Dried Tomato Pesto 190g
Filippo Berio$5.724.5★206 rev
Newest
by launch date
Lunica Organic Green Pesto 130g
Lunica$6.061 rev
Rummo Sauce - Pesto Alla Genovese 185g (1 jar)
Rummo$9.6815 rev
Barilla Classic Pesto Basilico Peperoncino Eu Cr 12x195g
Barilla$7.2912 rev
La Molisana Pesto Al Basilico(Basil Pesto)
La Molisana$7.1613 rev
Naturel Organic Basil Pesto Sauce 140g
Naturel$5.035 rev
Trending
90-day click momentumLa Molisana Pesto Al Basilico(Basil Pesto)
La Molisana$7.164.8★
Rummo Sauce - Pesto Alla Genovese 185g (1 jar)
Rummo$9.683.7★
Filippo Berio Filippo Berio Tomato and Ricotta Pesto 190g
Filippo Berio$5.334.3★
Naturel Organic Basil Pesto Sauce 140g
Naturel$5.034.6★
Filippo Berio Filippo Berio Classic Pesto 190g
Filippo Berio$5.714.2★
Common questions
- Is pesto profitable to sell on Amazon Singapore?
- The niche generates $6K/yr across 10 tracked products. 90-day search growth is -32.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the pesto niche?
- 7 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 94% of demand.
- What does it cost to enter the pesto niche?
- Listings span $5.03–$9.68; the average listing price is $6.39 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.