Pesto
FailPrices span $5.03–$9.68, mostly outside the sweet spot, so Pesto is a Fail.
- Flapen Score
- 33 / 100Top 41% of 323 Grocery niches · +2 vs the category median of 3133
- Market size
- $6K/yr11K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 87%top-5 click share · 7 brands · 6 sellers
Flapen Score
Pesto against its category
The dotted line is the Grocery average. Past it, Pesto is stronger. Inside it, weaker.
Market
The Pesto market on Amazon at a glance
Shoppers on Amazon Singapore searched for Pesto 11K times last year and spent an estimated $6K. The top 5 brands take 94% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $6Ka year
- Top search term
- pesto9K searches a year
02 · Price
A sale here is worth $6.39.
Listings sell for $6.39 on average, from $5.03 to $9.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $6.39 that is $2K to $3K a year per listing.
- Average price
- $6.39under the $15 to $100 sweet spot
- Price range
- $5.03–$9.68
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 206 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 27.7%
- Average rank
- #0in Grocery
- Average rating
- 4.45 starsAmazon Singapore average 4.47 stars
- Average reviews
- 206per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Pesto products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Filippo Berio Filippo Berio Classic Pesto 190g
- Price
- $5.71
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 11y ago

Barilla Pesto Genovese Pasta Sauce 190g
- Price
- $6.50
- Rating
- 4.6/5
- Reviews
- 1,655
- Age
- 13y ago

Naturel Organic Basil Pesto Sauce 140g
- Price
- $5.03
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 4y ago

Filippo Berio Filippo Berio Tomato and Ricotta Pesto 190g
- Price
- $5.33
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 11y ago

Filippo Berio Sun Dried Tomato Pesto 190g
- Price
- $5.72
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 7y ago
Trending
estimated 90-day click momentum
La Molisana Pesto Al Basilico(Basil Pesto)
- Price
- $7.16
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 4y ago

Rummo Sauce - Pesto Alla Genovese 185g (1 jar)
- Price
- $9.68
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 4y ago

Filippo Berio Filippo Berio Tomato and Ricotta Pesto 190g
- Price
- $5.33
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 11y ago

Naturel Organic Basil Pesto Sauce 140g
- Price
- $5.03
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 4y ago

Filippo Berio Filippo Berio Classic Pesto 190g
- Price
- $5.71
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 11y ago
Newest
by launch date
Lunica Organic Green Pesto 130g
- Price
- $6.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Rummo Sauce - Pesto Alla Genovese 185g (1 jar)
- Price
- $9.68
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 4y ago

Barilla Classic Pesto Basilico Peperoncino Eu Cr 12x195g
- Price
- $7.29
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 4y ago

La Molisana Pesto Al Basilico(Basil Pesto)
- Price
- $7.16
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 4y ago

Naturel Organic Basil Pesto Sauce 140g
- Price
- $5.03
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
6
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
2%
- Filippo Berio50%
- Barilla23%
- Naturel9%
- Agnesi7%
- Lunica5%
- La Molisana4%
- Open — no brand owns it (1 brand, 2%)
Demand
Pesto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 11.4× · 11 of 12 months tracked
Search terms
Top Pesto search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pesto9K/yr
- pesto sauce1K/yr
- basil pesto349/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pesto questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









