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Pesto

Fail

Prices span $5.03–$9.68, mostly outside the sweet spot, so Pesto is a Fail.

Flapen Score
33
33 / 100
Top 41% of 323 Grocery niches · +2 vs the category median of 31
Market size
$6K/yr11K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
87%top-5 click share · 7 brands · 6 sellers

Flapen Score

Pesto against its category

The dotted line is the Grocery average. Past it, Pesto is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pesto market on Amazon at a glance

Shoppers on Amazon Singapore searched for Pesto 11K times last year and spent an estimated $6K. The top 5 brands take 94% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
8.7%
Market size, estimated
$6Ka year
Top search term
pesto9K searches a year

02 · Price

A sale here is worth $6.39.

Listings sell for $6.39 on average, from $5.03 to $9.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $6.39 that is $2K to $3K a year per listing.

Average price
$6.39under the $15 to $100 sweet spot
Price range
$5.03–$9.68
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 206 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
27.7%
Average rank
#0in Grocery
Average rating
4.45 starsAmazon Singapore average 4.47 stars
Average reviews
206per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Pesto products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

$0$588$1K$2K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

6

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

2%

  • Filippo Berio50%
  • Barilla23%
  • Naturel9%
  • Agnesi7%
  • Lunica5%
  • La Molisana4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pesto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25SepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 11.4× · 11 of 12 months tracked

Search terms

Top Pesto search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pesto9K/yr
  • pesto sauce1K/yr
  • basil pesto349/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Pesto questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data