Pepper
FailShoppers spend an estimated $0 a year here, so Pepper is a Fail.
- Flapen Score
- 31 / 100Ranks 158 of 323 Grocery niches · on the category median31
- Market size
- $0/yr19K searches / yr
- 90-day growth
- -28.5%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 5 sellers
Flapen Score
Pepper against its category
The dotted line is the Grocery average. Past it, Pepper is stronger. Inside it, weaker.
Market
The Pepper market on Amazon at a glance
Shoppers on Amazon Singapore searched for Pepper 19K times last year and spent an estimated $0. The top 5 brands take 75% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -28.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- pepper10K searches a year
02 · Price
A sale here is worth $5.23.
Listings sell for $5.23 on average, from $2.14 to $11.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $5.23 that is $523 to $1K a year per listing.
- Average price
- $5.23under the $15 to $100 sweet spot
- Price range
- $2.14–$11.93
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $523–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 358 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 16.6%
- Average rank
- #0in Grocery
- Average rating
- 4.64 starsAmazon Singapore average 4.47 stars
- Average reviews
- 358per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Pepper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Thygrace Traffic Light Capsicum Bell Peppers 450g
- Price
- $3.49
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 6y ago

Drogheria Black Pepper With Grinder 45g
- Price
- $5.78
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 11y ago

Santa Maria Ground Coarse Black Pepper 34g
- Price
- $3.41
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4y ago

Malika Black Pepper Whole 500 g
- Price
- $8.11
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5y ago

Santa Maria Ground Coarse Black Pepper Refill Pack 65g
- Price
- $4.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
Trending
estimated 90-day click momentum
Carmencita Black Pepper Whole 47 g
- Price
- $2.61
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 8y ago

365 by Whole Foods Market Organic Black Pepper Ground 51g
- Price
- $7.80
- Rating
- 4.8/5
- Reviews
- 175
- Age
- 10mo ago

McCormick White Pepper Ground 37g
- Price
- $5.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Santa Maria Ground Coarse Black Pepper Refill Pack 65g
- Price
- $4.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Simply Organic Black Pepper Medium Grind 65 g
- Price
- $11.93
- Rating
- 4.8/5
- Reviews
- 571
- Age
- 12y ago
Newest
by launch date
365 by Whole Foods Market Organic Black Pepper Ground 51g
- Price
- $7.80
- Rating
- 4.8/5
- Reviews
- 175
- Age
- 10mo ago

McCormick Black Pepper Coarse 37g
- Price
- $4.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

McCormick White Pepper Ground 37g
- Price
- $5.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Chefs Choice Organic Black Pepper - Grinder 100g (1 bottle)
- Price
- $10.11
- Rating
- 4.4/5
- Reviews
- 795
- Age
- 4y ago

Santa Maria Ground Coarse Black Pepper 34g
- Price
- $3.41
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
5
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
19%
- Santa Maria27%
- Thygrace14%
- La Drogheria 188012%
- Chef Genius11%
- Malika10%
- McCormick6%
Demand
Pepper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 3.6× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Pepper
We read the reviews and the return reasons for every product selling here.
“First value for money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pepper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









