Is penne profitable to sell on Amazon Singapore?

The niche generates $0/yr across 8 tracked products. 90-day search growth is -45.0%. Flapen's verdict: Skip it (22/100).

How competitive is the penne niche?

8 brands and 2 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.

What does it cost to enter the penne niche?

Listings span $1.75–$6.80; the average listing price is $3.33 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.

penne

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great171.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad88%

top-5 click share — a locked-up shelf

Avg price

Bad$3.33

avg listing price — sweet spot $15–$100

Growth

Bad-45.0%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 4K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$1.75–$6.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, penne is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 22/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

penne market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $7K–$8K; units × avg price
Conversion rate: 0.0%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 28.2%
Avg brand age: 89 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

San Remo28%
Barilla22%
Liguori15%
La Molisana13%
Naturel10%
Alce Nero4%
Open — no brand owns it (2 brands, 8%)

Demand

Weekly Amazon search volume, last 45 weeks — -45.0% search growth over the last 90 days.

Open Trend

Top penne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

San Remo Rigati Penne No.18 500g

San Remo$2.114.6★95 rev

Barilla Pasta Penne Rigate 500g

Barilla$3.144.5★20 rev

Liguori Penne Rigate 42 I.G.P 500G

Liguori$3.254.7★34 rev

La Molisana Penne Rigate 500 g

La Molisana$2.934.8★1,167 rev

Naturel Organic 100% Italian Durum Wheat Pasta Penne 500 g

Naturel$3.084.6★9 rev

Newest

by launch date

De Cecco Penne Rigate N41

De Cecco$6.8041 rev

1y ago

Naturel Organic 100% Italian Durum Wheat Pasta Penne 500 g

Naturel$3.089 rev

6y ago

Liguori Penne Rigate 42 I.G.P 500G

Liguori$3.2534 rev

7y ago

Balducci Penne Rigati No.18 500g

Balducci$1.753 rev

7y ago

Alce Nero$3.556 rev

9y ago

Common questions

Is penne profitable to sell on Amazon Singapore?: The niche generates $0/yr across 8 tracked products. 90-day search growth is -45.0%. Flapen's verdict: Skip it (22/100).
How competitive is the penne niche?: 8 brands and 2 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
What does it cost to enter the penne niche?: Listings span $1.75–$6.80; the average listing price is $3.33 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.