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Peanut Butter

Fail

Shoppers spend an estimated $0 a year here, so Peanut Butter is a Fail.

Flapen Score
32
32 / 100
Top 45% of 323 Grocery niches · +1 vs the category median of 31
Market size
$0/yr37K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
51%top-5 click share · 9 brands · 5 sellers

Flapen Score

Peanut Butter against its category

The dotted line is the Grocery average. Past it, Peanut Butter is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter market on Amazon at a glance

Shoppers on Amazon Singapore searched for Peanut Butter 37K times last year and spent an estimated $0. The top 5 brands take 94% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
peanut butter35K searches a year

02 · Price

A sale here is worth $9.65.

Listings sell for $9.65 on average, from $3.28 to $22.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.65 that is $2K to $5K a year per listing.

Average price
$9.65under the $15 to $100 sweet spot
Price range
$3.28–$22.15
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #3 within Grocery. It carries 1,234 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
100%
Out of stock, average day
25.7%
Average rank
#3in Grocery
Average rating
4.51 starsAmazon Singapore average 4.47 stars
Average reviews
1,234per listing
Listings tracked
25

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Peanut Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

5

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

4%

  • Brand 138%
  • Brand 236%
  • Brand 311%
  • Brand 47%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Peanut Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 5.1× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Peanut Butter

We read the reviews and the return reasons for every product selling here.

83%of positive reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“I like the taste”
A buyer, on “Taste-Overall”83% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Peanut Butter questions

Answered from the same tracked data.