peanut butter
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,234.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.28–$22.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 37K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, peanut butter is a $0/yr Amazon Singapore market (37K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peanut butter market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $58K–$77K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 24%
- Out of stock
- 25.7%
- Avg brand age
- 89 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
5
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
4%
- Fix & Fogg38%
- SKIPPY36%
- Forty Thieves11%
- 365 by Whole Foods Market7%
- Biona2%
- Clearspring2%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 47 weeks — -22.8% search growth over the last 90 days.Top peanut butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fix and Fogg Smooth Peanut Butter 375g
Fix & Fogg$8.234.2★570 rev
Skippy Creamy Peanut Butter 500g
SKIPPY$5.834.7★25 rev
Fix and Fogg Super Crunchy Peanut Butter 375g
Fix & Fogg$8.234.2★436 rev
Fix & Fogg Gourmet Smooth Peanut Butter 750g
Fix & Fogg$14.904.4★17 rev
Forty Thieves Smooth Peanut Butter 500 grams
Forty Thieves$7.974.3★8 rev
Newest
by launch date
365 by Whole Foods Market Organic Creamy Unsweetened No Salt Peanut Butter 737g
365 by Whole Foods Market$20.78945 rev
365 by Whole Foods Market Organic Creamy Peanut Butter No Salt Added 454g
365 by Whole Foods Market$14.196,612 rev
365 by Whole Foods Market Peanut Butter Spread Creamy No Stir 454g
365 by Whole Foods Market$8.60850 rev
SKIPPY Creamy Peanut Butter Blended with Plant Protein 16oz
SKIPPY$8.8168 rev
SKIPPY CREAMY NO SALT NO SUGAR ADDED 280G
SKIPPY$4.231 rev
Trending
90-day click momentum365 by Whole Foods Market Organic Creamy Unsweetened No Salt Peanut Butter 737g
365 by Whole Foods Market$20.784.4★
SKIPPY Creamy Peanut Butter Blended with Plant Protein 16oz
SKIPPY$8.814.6★
SKIPPY Creamy Peanut Butter 5 Pound
SKIPPY$22.154.7★
Ridiculously Delicious Super Smooth Peanut Butter 375 g
Ridiculously Delicious$14.193.4★
Fix & Fogg Gourmet Super Crunchy Peanut Butter 750g
Fix & Fogg$14.814.4★
What buyers say about peanut butter
What buyers praise and complain about, mined from review topics.What buyers love
“I like the taste”
“Smooth, creamy and wholesome”
Common questions
- Is peanut butter profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (32/100).
- How competitive is the peanut butter niche?
- 9 brands and 5 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.
- What does it cost to enter the peanut butter niche?
- Listings span $3.28–$22.15; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 1,234 reviews — the moat a new listing must climb.