Is passata profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 9 tracked products. 90-day search growth is -40.3%. Flapen's verdict: Skip it (31/100).

How competitive is the passata niche?

7 brands and 3 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.

What does it cost to enter the passata niche?

Listings span $1.57–$9.06; the average listing price is $4.50 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.

passata

Skip it

Prices mostly outside the sweet spot ($1.57–$9.06) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible35.44

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Avg price

Bad$4.50

avg listing price — sweet spot $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Growth

Bad-40.3%

90-day search growth — must beat 0% to launch

Market size

Bad$2K

$2K/yr · 5K searches

Price range

Bad$1.57–$9.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, passata is a $2K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 31/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

passata market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $14K–$18K; units × avg price
Conversion rate: 10.0%
Avg BSR: #0
Page quality: 0%
Prime: 89%
Sponsored: 22%
Out of stock: 34.6%
Avg brand age: 72 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Cirio45%
Biona24%
LITALY10%
BioOrto6%
La Molisana5%
Alce Nero5%
Open — no brand owns it (1 brand, 4%)

Demand

Weekly Amazon search volume, last 44 weeks — -40.3% search growth over the last 90 days.

Open Trend

Top passata search terms

passata4K/yr -39.5%20.3% conv.
tomato passata323/yr -52.8%30.5% conv.
pasata264/yr -32.5%44.4% conv.

All search terms

Top passata products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cirio Passatta Tomato Pure 700g

Cirio$4.014.5★174 rev

Biona Organic Passata Rustica 680 g

Biona$6.204.4★11 rev

Biona Organic Passata Fina 680 g

Biona$5.844.8★6 rev

LITALY Tomatoes Puree 690g

LITALY$3.644.6★3 rev

BioOrto Organic Tomato Passata 520g

BioOrto$9.064.6★4 rev

Newest

by launch date

LITALY Tomatoes Puree 690g

LITALY$3.643 rev

2y ago

Cirio Double Concentrated Tomato Puree 140g (91665)

Cirio$3.1926 rev

4y ago

La Molisana Tomato Passata Puree 690 g

La Molisana$4.8674 rev

5y ago

BioOrto Organic Tomato Passata 520g

BioOrto$9.064 rev

7y ago

Alce Nero Organic Tomatoes Passata Vellutata 200g

Alce Nero$1.573 rev