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Passata

Fail

Prices span $1.57–$9.06, mostly outside the sweet spot, so Passata is a Fail.

Flapen Score
31
31 / 100
Ranks 158 of 323 Grocery niches · on the category median
Market size
$2K/yr5K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
82%top-5 click share · 7 brands · 3 sellers

Flapen Score

Passata against its category

The dotted line is the Grocery average. Past it, Passata is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Passata market on Amazon at a glance

Shoppers on Amazon Singapore searched for Passata 5K times last year and spent an estimated $2K. The top 5 brands take 96% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
10.0%
Market size, estimated
$2Ka year
Top search term
passata4K searches a year

02 · Price

A sale here is worth $4.50.

Listings sell for $4.50 on average, from $1.57 to $9.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $4.50 that is $1K to $2K a year per listing.

Average price
$4.50under the $15 to $100 sweet spot
Price range
$1.57–$9.06
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$1K–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 34.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 35 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
89%
Out of stock, average day
34.6%
Average rank
#0in Grocery
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
35per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Passata products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

3

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

4%

  • Brand 145%
  • Brand 224%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 4%)

Demand

Passata search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.4× · 10 of 12 months tracked

Search terms

Top Passata search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • passata4K/yr
  • tomato passata323/yr
  • pasata264/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Passata questions

Answered from the same tracked data.