Passata
FailPrices span $1.57–$9.06, mostly outside the sweet spot, so Passata is a Fail.
- Flapen Score
- 31 / 100Ranks 158 of 323 Grocery niches · on the category median31
- Market size
- $2K/yr5K searches / yr
- 90-day growth
- -40.3%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 3 sellers
Flapen Score
Passata against its category
The dotted line is the Grocery average. Past it, Passata is stronger. Inside it, weaker.
Market
The Passata market on Amazon at a glance
Shoppers on Amazon Singapore searched for Passata 5K times last year and spent an estimated $2K. The top 5 brands take 96% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -40.3%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $2Ka year
- Top search term
- passata4K searches a year
02 · Price
A sale here is worth $4.50.
Listings sell for $4.50 on average, from $1.57 to $9.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $4.50 that is $1K to $2K a year per listing.
- Average price
- $4.50under the $15 to $100 sweet spot
- Price range
- $1.57–$9.06
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $1K–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 34.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 35 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 89%
- Out of stock, average day
- 34.6%
- Average rank
- #0in Grocery
- Average rating
- 4.60 starsAmazon Singapore average 4.47 stars
- Average reviews
- 35per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Passata products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
3
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- Brand 145%
- Brand 224%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 65%
- Open — no brand owns it (1 brand, 4%)
Demand
Passata search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.4× · 10 of 12 months tracked
Search terms
Top Passata search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- passata4K/yr
- tomato passata323/yr
- pasata264/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Passata questions
Answered from the same tracked data.









