Passata
FailPrices span $1.57–$9.06, mostly outside the sweet spot, so Passata is a Fail.
- Flapen Score
- 31 / 100Ranks 158 of 323 Grocery niches · on the category median31
- Market size
- $2K/yr5K searches / yr
- 90-day growth
- -40.3%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 3 sellers
Flapen Score
Passata against its category
The dotted line is the Grocery average. Past it, Passata is stronger. Inside it, weaker.
Market
The Passata market on Amazon at a glance
Shoppers on Amazon Singapore searched for Passata 5K times last year and spent an estimated $2K. The top 5 brands take 96% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -40.3%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $2Ka year
- Top search term
- passata4K searches a year
02 · Price
A sale here is worth $4.50.
Listings sell for $4.50 on average, from $1.57 to $9.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $4.50 that is $1K to $2K a year per listing.
- Average price
- $4.50under the $15 to $100 sweet spot
- Price range
- $1.57–$9.06
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $1K–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 34.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 35 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 89%
- Out of stock, average day
- 34.6%
- Average rank
- #0in Grocery
- Average rating
- 4.60 starsAmazon Singapore average 4.47 stars
- Average reviews
- 35per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Passata products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cirio Passatta Tomato Pure 700g
- Price
- $4.01
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 7y ago

Biona Organic Passata Rustica 680 g
- Price
- $6.20
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 13y ago

Biona Organic Passata Fina 680 g
- Price
- $5.84
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 13y ago

LITALY Tomatoes Puree 690g
- Price
- $3.64
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago

BioOrto Organic Tomato Passata 520g
- Price
- $9.06
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 7y ago
Trending
estimated 90-day click momentum
La Molisana Tomato Passata Puree 690 g
- Price
- $4.86
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 5y ago

Leggos Tomato Puree 410g
- Price
- $2.10
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 7y ago

LITALY Tomatoes Puree 690g
- Price
- $3.64
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago

Biona Organic Passata Rustica 680 g
- Price
- $6.20
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 13y ago

Cirio Double Concentrated Tomato Puree 140g (91665)
- Price
- $3.19
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 4y ago
Newest
by launch date
LITALY Tomatoes Puree 690g
- Price
- $3.64
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago

Cirio Double Concentrated Tomato Puree 140g (91665)
- Price
- $3.19
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 4y ago

La Molisana Tomato Passata Puree 690 g
- Price
- $4.86
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 5y ago

BioOrto Organic Tomato Passata 520g
- Price
- $9.06
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 7y ago

Alce Nero Organic Tomatoes Passata Vellutata 200g
- Price
- $1.57
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
3
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
4%
- Cirio45%
- Biona24%
- LITALY10%
- BioOrto6%
- La Molisana5%
- Alce Nero5%
- Open — no brand owns it (1 brand, 4%)
Demand
Passata search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.4× · 10 of 12 months tracked
Search terms
Top Passata search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- passata4K/yr
- tomato passata323/yr
- pasata264/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Passata questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









