Paprika
FailShoppers spend an estimated $11K a year here, so Paprika is a Fail.
- Flapen Score
- 38 / 100Top 20% of 323 Grocery niches · +7 vs the category median of 3138
- Market size
- $11K/yr7K searches / yr
- 90-day growth
- -43.2%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 6 sellers
Flapen Score
Paprika against its category
The dotted line is the Grocery average. Past it, Paprika is stronger. Inside it, weaker.
Market
The Paprika market on Amazon at a glance
Shoppers on Amazon Singapore searched for Paprika 7K times last year and spent an estimated $11K. The top 5 brands take 81% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -43.2%
- Conversion, latest week
- 15.0%
- Market size, estimated
- $11Ka year
- Top search term
- paprika5K searches a year
02 · Price
A sale here is worth $10.30.
Listings sell for $10.30 on average, from $3.61 to $36.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $10.30 that is $1K to $3K a year per listing.
- Average price
- $10.30under the $15 to $100 sweet spot
- Price range
- $3.61–$36.76
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #70 within Grocery. It carries 1,194 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 100%
- Out of stock, average day
- 14.1%
- Average rank
- #70in Grocery
- Average rating
- 4.77 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,194per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Paprika products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
6
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- Brand 129%
- Brand 219%
- Brand 313%
- Brand 411%
- Brand 59%
- Brand 67%
- Open — no brand owns it (3 brands, 12%)
Demand
Paprika search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 3.9× · 11 of 12 months tracked
Search terms
Top Paprika search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paprika5K/yr
- smoked paprika1K/yr
- paprika powder936/yr
- sweet paprika398/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paprika questions
Answered from the same tracked data.









