How competitive is the Paprika niche on Amazon Singapore?

9 brands and 6 sellers compete in Paprika on Amazon Singapore. The top 5 Paprika products take 71% of clicks and its top 5 brands hold 81% of demand.

Paprika

a small market ($11K/yr) — Paprika doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 20% of 323 Grocery niches · +7 vs the category median of 31

This niche Category average · 323 niches

Is Paprika profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Paprika is a $11K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 38/100.

Paprika: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.2% over the last 90 days and 15.0% of searches end in a purchase.

$11K

revenue / yr

Units sold / yr3K

Search volume / yr-43.2%7K

Conversion rate15.0%

Avg price$10.30

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers9 · 6

Top-5 product click share71%

Open market19%

Avg brand age95 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 13 products

Top Paprika products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MasterFoods Paprika Ground

Price: $4.13
Rating: 4.6/5
Reviews: 10
Age: 7y ago

NOMU Ground Smoked Paprika 30g

Price: $3.61
Rating: 4.5/5
Reviews: 12
Age: 5y ago

LA CHINATA Paprika Powder Select Sweet 70g

Price: $5.81
Rating: 4.6/5
Reviews: 1,368
Age: 13y ago

McCormick Paprika Smoked

Price: $4.80
Rating: 5.0/5
Reviews: 1
Age: 2y ago

Santa Maria Smoked Paprika Powder 37g

Price: $3.74
Rating: 5.0/5
Reviews: 2
Age: 4y ago

Newest

by launch date

Carmencita Sweet Smoked Paprika

Price: $4.71
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

MasterFoods Smoked Paprika 35g

Price: $4.41
Rating: 0.0/5
Reviews: 0
Age: 11mo ago

McCormick Paprika Smoked

Price: $4.80
Rating: 5.0/5
Reviews: 1
Age: 2y ago

McCormick RC Paprika 40g

Price: $4.16
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Santa Maria Smoked Paprika Powder 37g

Price: $3.74
Rating: 5.0/5
Reviews: 2
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

9 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

12%

MasterFoods29%
NOMU19%
McCormick13%
La Chinata11%
McCormick Culinary9%
Simply Organic7%
Open — no brand owns it (3 brands, 12%)

Paprika demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7KCVR15.0%Products13Brands9Top 5 Brands81%OOS Rate14.1%Rating4.8★Reviews1,194Avg BSR#70

Top Paprika search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

paprika5K/yr -41.2%23.9% conv.
smoked paprika1K/yr -33.4%19.4% conv.
paprika powder936/yr -53.0%25.1% conv.
sweet paprika398/yr -63.2%17.4% conv.

Common Paprika questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paprika 38/100 on Amazon Singapore — Skip it. The niche generates $11K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -43.2% over the last 90 days.

Paprika sells for $10.30 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $3.61–$36.76. The average incumbent carries 1,194 reviews — the moat a new listing must climb.