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Paprika

Fail

Shoppers spend an estimated $11K a year here, so Paprika is a Fail.

Flapen Score
38
38 / 100
Top 20% of 323 Grocery niches · +7 vs the category median of 31
Market size
$11K/yr7K searches / yr
90-day growth
-43.2%search demand this quarter
Competition
71%top-5 click share · 9 brands · 6 sellers

Flapen Score

Paprika against its category

The dotted line is the Grocery average. Past it, Paprika is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paprika market on Amazon at a glance

Shoppers on Amazon Singapore searched for Paprika 7K times last year and spent an estimated $11K. The top 5 brands take 81% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-43.2%
Conversion, latest week
15.0%
Market size, estimated
$11Ka year
Top search term
paprika5K searches a year

02 · Price

A sale here is worth $10.30.

Listings sell for $10.30 on average, from $3.61 to $36.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $10.30 that is $1K to $3K a year per listing.

Average price
$10.30under the $15 to $100 sweet spot
Price range
$3.61–$36.76
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #70 within Grocery. It carries 1,194 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#70in Grocery
Average rating
4.77 starsAmazon Singapore average 4.47 stars
Average reviews
1,194per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Paprika products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

6

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

12%

  • Brand 129%
  • Brand 219%
  • Brand 313%
  • Brand 411%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (3 brands, 12%)

Demand

Paprika search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 3.9× · 11 of 12 months tracked

Search terms

Top Paprika search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paprika5K/yr
  • smoked paprika1K/yr
  • paprika powder936/yr
  • sweet paprika398/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Paprika questions

Answered from the same tracked data.