paprika
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Price range
Good$3.61–$36.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,194avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.30avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$11K$11K/yr · 7K searches
Growth
Bad-43.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Singapore niche tracking, paprika is a $11K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
paprika market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $21K–$26K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 14.1%
- Avg brand age
- 95 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
6
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- MasterFoods29%
- NOMU19%
- McCormick13%
- La Chinata11%
- McCormick Culinary9%
- Simply Organic7%
- Open — no brand owns it (3 brands, 12%)
Demand
Weekly Amazon search volume, last 47 weeks — -43.2% search growth over the last 90 days.Top paprika search terms
- paprika5K/yr
- smoked paprika1K/yr
- paprika powder936/yr
- sweet paprika398/yr
Top paprika products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Trending
90-day click momentum
Common questions
- Is paprika profitable to sell on Amazon Singapore?
- The niche generates $11K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -43.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the paprika niche?
- 9 brands and 6 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 81% of demand.
- What does it cost to enter the paprika niche?
- Listings span $3.61–$36.76; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 1,194 reviews — the moat a new listing must climb.