Pancake Mix
FailShoppers spend an estimated $0 a year here, so Pancake Mix is a Fail.
- Flapen Score
- 31 / 100Ranks 158 of 323 Grocery niches · on the category median31
- Market size
- $0/yr8K searches / yr
- 90-day growth
- -41.1%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 4 sellers
Flapen Score
Pancake Mix against its category
The dotted line is the Grocery average. Past it, Pancake Mix is stronger. Inside it, weaker.
Market
The Pancake Mix market on Amazon at a glance
Shoppers on Amazon Singapore searched for Pancake Mix 8K times last year and spent an estimated $0. The top 5 brands take 76% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -41.1%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- pancake4K searches a year
02 · Price
A sale here is worth $5.36.
Listings sell for $5.36 on average, from $3.19 to $8.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $5.36 that is $536 to $1K a year per listing.
- Average price
- $5.36under the $15 to $100 sweet spot
- Price range
- $3.19–$8.54
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $536–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 85 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 14.8%
- Average rank
- #1in Grocery
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 85per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Pancake Mix products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Betty Crocker Pancake Mix Buttermilk 430g
- Price
- $3.31
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 9y ago

Betty Crocker Pancake Mix Original 430g
- Price
- $3.57
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 9y ago

Morinaga Pan Cake Mix 600g
- Price
- $6.29
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 7y ago

Creapan Mini Pancake Bites | Pancakes | Dessert | Breakfast 225 g - Frozen Packaging may vary
- Price
- $4.34
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 5y ago

LA CREPERIE FELICIE Pancakes 200g - Frozen
- Price
- $7.42
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 5y ago
Trending
estimated 90-day click momentum
Daesang Korean Crispy Pancake Mix 500g
- Price
- $3.19
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago

Arumi Korean Kimchi Pancake 300g - Frozen
- Price
- $6.68
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 5y ago

White Wings Buttermilk Shaker Pancake Mix 325 g
- Price
- $5.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

White Wings Pancakes Shaker Original 350g
- Price
- $5.14
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 7y ago

Cowhead Buttermilk Pancakes 24g - Frozen
- Price
- $4.76
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5y ago
Newest
by launch date
Daesang Korean Crispy Pancake Mix 500g
- Price
- $3.19
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago

White Wings Buttermilk Shaker Pancake Mix 325 g
- Price
- $5.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Creapan Thin Pancakes | 8 Pancakes | Dutch crepes - 400g
- Price
- $4.40
- Rating
- 3.4/5
- Reviews
- 2
- Age
- 4y ago

Cowhead Buttermilk Pancakes 24g - Frozen
- Price
- $4.76
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5y ago

Arumi Korean Kimchi Pancake 300g - Frozen
- Price
- $6.68
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
4
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
19%
- Betty Crocker43%
- Morinaga11%
- Creapan10%
- LA CREPERIE FELICIE7%
- Cowhead5%
- White Wings5%
Demand
Pancake Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 3.4× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pancake Mix questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









