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Pancake Mix

Fail

Shoppers spend an estimated $0 a year here, so Pancake Mix is a Fail.

Flapen Score
31
31 / 100
Ranks 158 of 323 Grocery niches · on the category median
Market size
$0/yr8K searches / yr
90-day growth
-41.1%search demand this quarter
Competition
68%top-5 click share · 12 brands · 4 sellers

Flapen Score

Pancake Mix against its category

The dotted line is the Grocery average. Past it, Pancake Mix is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pancake Mix market on Amazon at a glance

Shoppers on Amazon Singapore searched for Pancake Mix 8K times last year and spent an estimated $0. The top 5 brands take 76% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
pancake4K searches a year

02 · Price

A sale here is worth $5.36.

Listings sell for $5.36 on average, from $3.19 to $8.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $5.36 that is $536 to $1K a year per listing.

Average price
$5.36under the $15 to $100 sweet spot
Price range
$3.19–$8.54
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$536–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 85 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#1in Grocery
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
85per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Pancake Mix products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

$0$0$0$0$01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

4

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

19%

  • Betty Crocker43%
  • Morinaga11%
  • Creapan10%
  • LA CREPERIE FELICIE7%
  • Cowhead5%
  • White Wings5%

Demand

Pancake Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 3.4× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Pancake Mix questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data