Is pancake mix profitable to sell on Amazon Singapore?

The niche generates $0/yr across 15 tracked products. 90-day search growth is -41.1%. Flapen's verdict: Skip it (31/100).

How competitive is the pancake mix niche?

12 brands and 4 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 76% of demand.

What does it cost to enter the pancake mix niche?

Listings span $3.19–$8.54; the average listing price is $5.36 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.

pancake mix

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible84.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$5.36

avg listing price — sweet spot $15–$100

Growth

Bad-41.1%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 8K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$3.19–$8.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, pancake mix is a $0/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 31/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pancake mix market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $11K–$13K; units × avg price
Conversion rate: 0.0%
Avg BSR: #1
Page quality: 0%
Prime: 100%
Sponsored: 27%
Out of stock: 14.8%
Avg brand age: 77 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

Betty Crocker43%
Morinaga11%
Creapan10%
LA CREPERIE FELICIE7%
Cowhead5%
White Wings5%

Demand

Weekly Amazon search volume, last 46 weeks — -41.1% search growth over the last 90 days.

Open Trend

Top pancake mix products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Betty Crocker Pancake Mix Buttermilk 430g

Betty Crocker$3.314.6★23 rev

Betty Crocker Pancake Mix Original 430g

Betty Crocker$3.574.3★10 rev

Morinaga Pan Cake Mix 600g

Morinaga$6.294.4★156 rev

Creapan Mini Pancake Bites | Pancakes | Dessert | Breakfast 225 g - Frozen Packaging may vary

Creapan$4.344.5★11 rev

LA CREPERIE FELICIE Pancakes 200g - Frozen

LA CREPERIE FELICIE$7.424.7★11 rev

Newest

by launch date

Daesang Korean Crispy Pancake Mix 500g

Chung Jung One$3.1920 rev

1y ago

White Wings Buttermilk Shaker Pancake Mix 325 g

White Wings$5.250 rev

2y ago

Creapan Thin Pancakes | 8 Pancakes | Dutch crepes - 400g

Creapan$4.402 rev

4y ago

Cowhead Buttermilk Pancakes 24g - Frozen

Cowhead$4.768 rev

5y ago

Arumi Korean Kimchi Pancake 300g - Frozen

Arumi$6.689 rev