How competitive is the Onion niche on Amazon Singapore?

6 brands and 2 sellers compete in Onion on Amazon Singapore. The top 5 Onion products take 90% of clicks and its top 5 brands hold 96% of demand.

Onion

soft demand (-51.1% this quarter) — Onion doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Top 41% of 323 Grocery niches · +2 vs the category median of 31

This niche Category average · 323 niches

Is Onion profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Onion is a $12K/yr Amazon Singapore market (51K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 33/100.

Onion: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.1% over the last 90 days and 7.7% of searches end in a purchase.

$12K

revenue / yr

Units sold / yr30K

Search volume / yr-51.1%51K

Conversion rate7.7%

Avg price$3.04

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers6 · 2

Top-5 product click share90%

Open market4%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Top Onion products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Freds Brown Onions 1kg

Price: $2.66
Rating: 4.6/5
Reviews: 39
Age: 4y ago

Thygrace Yellow Onions 500g

Price: $1.22
Rating: 4.6/5
Reviews: 84
Age: 6y ago

Freds Red Onions 1.5kg

Price: $5.28
Rating: 4.6/5
Reviews: 50
Age: 4y ago

Fresh Produce Yellow Onion 500g

Price: $0.95
Rating: 4.2/5
Reviews: 6
Age: 5y ago

Wisebuy Bombay Onions 3Kg

Price: $5.57
Rating: 4.0/5
Reviews: 3
Age: 3y ago

Newest

by launch date

Wisebuy Bombay Onions 3Kg

Price: $5.57
Rating: 4.0/5
Reviews: 3
Age: 3y ago

Heartland Peeled Red Onions 250g

Price: $1.82
Rating: 3.5/5
Reviews: 6
Age: 4y ago

Freds Brown Onions 1kg

Price: $2.66
Rating: 4.6/5
Reviews: 39
Age: 4y ago

Freds Red Onions 1.5kg

Price: $5.28
Rating: 4.6/5
Reviews: 50
Age: 4y ago

Fresh Produce Yellow Onion 500g

Price: $0.95
Rating: 4.2/5
Reviews: 6
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Fred's47%
Thygrace27%
Fresh Produce (Brands May Vary)9%
Wisebuy8%
Amae6%
HEARTLAND4%

Onion demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR7.7%Products7Brands6Top 5 Brands96%OOS Rate0.0%Rating4.3★Reviews35Avg BSR#0

Common Onion questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Onion 33/100 on Amazon Singapore — Skip it. The niche generates $12K/yr across 7 tracked products. Search demand moved -51.1% over the last 90 days.

Onion sells for $3.04 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $0.95–$5.57. The average incumbent carries 35 reviews — the moat a new listing must climb.