Is olive oil profitable to sell on Amazon Singapore?

The niche generates $13K/yr across 27 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (40/100).

How competitive is the olive oil niche?

14 brands and 11 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in olive oil?

Top complaints mined from reviews: Storage Temperature, Advertised Vs Actual Product. The return rate is 0.0%.

What does it cost to enter the olive oil niche?

Listings span $7.59–$49.71; the average listing price is $23.65 (sweet spot $15–$100). The average incumbent carries 1,074 reviews — the moat a new listing must climb.

olive oil

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.65

avg listing price — sweet spot $15–$100

Price range

Great$7.59–$49.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,073.96

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$13K

$13K/yr · 82K searches

Signals Low Review Barrier

According to Flapen's Amazon Singapore niche tracking, olive oil is a $13K/yr Amazon Singapore market (82K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

olive oil market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $355K–$473K; units × avg price
Conversion rate: 0.7%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 22%
Out of stock: 11.9%
Avg brand age: 78 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

15%

Naturel36%
Filippo Berio30%
Basso6%
Graza6%
O-MED4%
Alce Nero3%
Open — no brand owns it (8 brands, 15%)

Demand

Weekly Amazon search volume, last 47 weeks — -16.1% search growth over the last 90 days.

Open Trend

Top olive oil search terms

olive oil57K/yr -15.3%11.3% conv.
olive oil extra virgin13K/yr -27.8%7.0% conv.
extra virgin olive oil12K/yr -5.0%4.7% conv.

All search terms

Top olive oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filippo Berio Extra Virgin Olive Oil ( 1 Litres)

Filippo Berio$20.094.7★1,719 rev

Naturel Extra Virgin Olive Oil 500ml

Naturel$9.524.8★45 rev

Naturel Pure Olive Oil PET 2L

Naturel$28.324.8★77 rev

Naturel Extra Virgin Olive Oil 1.5L

Naturel$25.504.5★23 rev

Filippo Berio Extra Virgin Olive Oil 500ml

Filippo Berio$12.564.5★127 rev

Newest

by launch date

Bertolli Extra Virgin Olive Oil Rich Taste 50.7 fl oz

Bertolli$24.841,582 rev

2y ago

Graza Sizzle Extra Virgin Olive Oil Cooking Oil - High Polyphenol Peak Harvest EVOO Cooking Oil in a Squeeze Bottle - Single Origin Olive Oils from Spain - 25.3 Fl Oz (750ml)

Graza$25.564,072 rev

4y ago

Graza Drizzle Extra Virgin Olive Oil Finishing Oil - High Polyphenol Early Harvest EVOO Finishing Oil in a Squeeze Bottle - Single Origin Olive Oils from Spain - 16.9 Fl Oz (500ml)

Graza$28.174,072 rev

4y ago

LaDiva Pomace Olive oil 1L

LaDiva$9.9217 rev

5y ago

Filippo Berio Olive Oil ( 1 Litres)

Filippo Berio$18.64261 rev

6y ago

What buyers say about olive oil

What buyers praise and complain about, mined from review topics.

What buyers love

Vegan/Organic50%

“100% organic”

Smell50%

“it has natural aroma”

What buyers complain about

Storage Temperature50%

“When I buy it stated cold pressed”

Advertised Vs Actual Product50%

“Wrong info on the olive oil”

Common questions

Is olive oil profitable to sell on Amazon Singapore?: The niche generates $13K/yr across 27 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (40/100).
How competitive is the olive oil niche?: 14 brands and 11 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in olive oil?: Top complaints mined from reviews: Storage Temperature, Advertised Vs Actual Product. The return rate is 0.0%.
What does it cost to enter the olive oil niche?: Listings span $7.59–$49.71; the average listing price is $23.65 (sweet spot $15–$100). The average incumbent carries 1,074 reviews — the moat a new listing must climb.