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Olive Oil

Fail

Shoppers spend an estimated $13K a year here, so Olive Oil is a Fail.

Flapen Score
40
40 / 100
Top 15% of 323 Grocery niches · +9 vs the category median of 31
Market size
$13K/yr82K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
52%top-5 click share · 14 brands · 11 sellers

Flapen Score

Olive Oil against its category

The dotted line is the Grocery average. Past it, Olive Oil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil market on Amazon at a glance

Shoppers on Amazon Singapore searched for Olive Oil 82K times last year and spent an estimated $13K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
0.7%
Market size, estimated
$13Ka year
Top search term
olive oil57K searches a year

02 · Price

A sale here is worth $23.65.

Listings sell for $23.65 on average, from $7.59 to $49.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $23.65 that is $12K to $18K a year per listing.

Average price
$23.65inside the $15 to $100 sweet spot
Price range
$7.59–$49.71
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #13 within Grocery. It carries 1,074 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#13in Grocery
Average rating
4.66 starsAmazon Singapore average 4.47 stars
Average reviews
1,074per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Olive Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

11

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

15%

  • Brand 136%
  • Brand 230%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 15%)

Demand

Olive Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 3.0× · 11 of 12 months tracked

Search terms

Top Olive Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive oil57K/yr
  • olive oil extra virgin13K/yr
  • extra virgin olive oil12K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Vegan/Organic”
50%of negative reviews mention “Storage Temperature”
<0.1%of orders come back, a rate Amazon rounds to zero
“When I buy it stated cold pressed”
A buyer, on “Storage Temperature”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Olive Oil questions

Answered from the same tracked data.