Olive Oil
FailShoppers spend an estimated $13K a year here, so Olive Oil is a Fail.
- Flapen Score
- 40 / 100Top 15% of 323 Grocery niches · +9 vs the category median of 3140
- Market size
- $13K/yr82K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 52%top-5 click share · 14 brands · 11 sellers
Flapen Score
Olive Oil against its category
The dotted line is the Grocery average. Past it, Olive Oil is stronger. Inside it, weaker.
Market
The Olive Oil market on Amazon at a glance
Shoppers on Amazon Singapore searched for Olive Oil 82K times last year and spent an estimated $13K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $13Ka year
- Top search term
- olive oil57K searches a year
02 · Price
A sale here is worth $23.65.
Listings sell for $23.65 on average, from $7.59 to $49.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $23.65 that is $12K to $18K a year per listing.
- Average price
- $23.65inside the $15 to $100 sweet spot
- Price range
- $7.59–$49.71
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #13 within Grocery. It carries 1,074 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 11.9%
- Average rank
- #13in Grocery
- Average rating
- 4.66 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,074per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Olive Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Filippo Berio Extra Virgin Olive Oil ( 1 Litres)
- Price
- $20.09
- Rating
- 4.7/5
- Reviews
- 1,719
- Age
- 7y ago

Naturel Extra Virgin Olive Oil 500ml
- Price
- $9.52
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 7y ago

Naturel Pure Olive Oil PET 2L
- Price
- $28.32
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 7y ago

Naturel Extra Virgin Olive Oil 1.5L
- Price
- $25.50
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 7y ago

Filippo Berio Extra Virgin Olive Oil 500ml
- Price
- $12.56
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 13y ago
Trending
estimated 90-day click momentum
Filippo Berio Olive Oil 250ml
- Price
- $7.59
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 10y ago

O-Med Extra Virgin Olive Oil Picual Selection 1L
- Price
- $41.08
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7y ago

Graza Drizzle Extra Virgin Olive Oil Finishing Oil - High Polyphenol Early Harvest EVOO Finishing Oil in a Squeeze Bottle - Single Origin Olive Oils from Spain - 16.9 Fl Oz (500ml)
- Price
- $28.17
- Rating
- 4.7/5
- Reviews
- 4,072
- Age
- 4y ago

Filippo Berio Extra Virgin Olive Oil ( 1 Litres)
- Price
- $20.09
- Rating
- 4.7/5
- Reviews
- 1,719
- Age
- 7y ago

Filippo Berio Extra Virgin Olive Oil 500ml
- Price
- $12.56
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 13y ago
Newest
by launch date
Bertolli Extra Virgin Olive Oil Rich Taste 50.7 fl oz
- Price
- $24.84
- Rating
- 4.8/5
- Reviews
- 1,582
- Age
- 2y ago

Graza Sizzle Extra Virgin Olive Oil Cooking Oil - High Polyphenol Peak Harvest EVOO Cooking Oil in a Squeeze Bottle - Single Origin Olive Oils from Spain - 25.3 Fl Oz (750ml)
- Price
- $25.56
- Rating
- 4.7/5
- Reviews
- 4,072
- Age
- 4y ago

Graza Drizzle Extra Virgin Olive Oil Finishing Oil - High Polyphenol Early Harvest EVOO Finishing Oil in a Squeeze Bottle - Single Origin Olive Oils from Spain - 16.9 Fl Oz (500ml)
- Price
- $28.17
- Rating
- 4.7/5
- Reviews
- 4,072
- Age
- 4y ago

LaDiva Pomace Olive oil 1L
- Price
- $9.92
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 5y ago

Filippo Berio Olive Oil ( 1 Litres)
- Price
- $18.64
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
11
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 93%
Open market
15%
- Naturel36%
- Filippo Berio30%
- Basso6%
- Graza6%
- O-MED4%
- Alce Nero3%
- Open — no brand owns it (8 brands, 15%)
Demand
Olive Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 3.0× · 11 of 12 months tracked
Search terms
Top Olive Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- olive oil57K/yr
- olive oil extra virgin13K/yr
- extra virgin olive oil12K/yr
Reviews and returns
What reviews say buyers love and hate about Olive Oil
We read the reviews and the return reasons for every product selling here.
“When I buy it stated cold pressed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olive Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









