How competitive is the Olive Oil niche on Amazon Singapore?

14 brands and 11 sellers compete in Olive Oil on Amazon Singapore. The top 5 Olive Oil products take 52% of clicks and its top 5 brands hold 82% of demand.

What does it cost to enter the Olive Oil niche?

Olive Oil sells for $23.65 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $7.59–$49.71. The average incumbent carries 1,074 reviews — the moat a new listing must climb.

Olive Oil

a small market ($13K/yr) — Olive Oil doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Top 15% of 323 Grocery niches · +9 vs the category median of 31

This niche Category average · 323 niches

Is Olive Oil profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Olive Oil is a $13K/yr Amazon Singapore market (82K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 40/100.

Olive Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.1% over the last 90 days and 0.7% of searches end in a purchase.

$13K

revenue / yr

Units sold / yr20K

Search volume / yr-16.1%82K

Conversion rate0.7%

Avg price$23.65

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers14 · 11

Top-5 product click share52%

Open market18%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Top Olive Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Filippo Berio Extra Virgin Olive Oil ( 1 Litres)

Price: $20.09
Rating: 4.7/5
Reviews: 1,719
Age: 7y ago

Naturel Extra Virgin Olive Oil 500ml

Price: $9.52
Rating: 4.8/5
Reviews: 45
Age: 7y ago

Naturel Pure Olive Oil PET 2L

Price: $28.32
Rating: 4.8/5
Reviews: 77
Age: 7y ago

Naturel Extra Virgin Olive Oil 1.5L

Price: $25.50
Rating: 4.5/5
Reviews: 23
Age: 7y ago

Filippo Berio Extra Virgin Olive Oil 500ml

Price: $12.56
Rating: 4.5/5
Reviews: 127
Age: 13y ago

Newest

by launch date

Bertolli Extra Virgin Olive Oil Rich Taste 50.7 fl oz

Price: $24.84
Rating: 4.8/5
Reviews: 1,582
Age: 2y ago

Graza Sizzle Extra Virgin Olive Oil Cooking Oil - High Polyphenol Peak Harvest EVOO Cooking Oil in a Squeeze Bottle - Single Origin Olive Oils from Spain - 25.3 Fl Oz (750ml)

Price: $25.56
Rating: 4.7/5
Reviews: 4,072
Age: 4y ago

Graza Drizzle Extra Virgin Olive Oil Finishing Oil - High Polyphenol Early Harvest EVOO Finishing Oil in a Squeeze Bottle - Single Origin Olive Oils from Spain - 16.9 Fl Oz (500ml)

Price: $28.17
Rating: 4.7/5
Reviews: 4,072
Age: 4y ago

LaDiva Pomace Olive oil 1L

Price: $9.92
Rating: 4.7/5
Reviews: 17
Age: 5y ago

Filippo Berio Olive Oil ( 1 Litres)

Price: $18.64
Rating: 4.7/5
Reviews: 261
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

15%

Naturel36%
Filippo Berio30%
Basso6%
Graza6%
O-MED4%
Alce Nero3%
Open — no brand owns it (8 brands, 15%)

Olive Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR0.7%Products27Brands14Top 5 Brands82%OOS Rate11.9%Rating4.7★Reviews1,074Avg BSR#13

Top Olive Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

olive oil57K/yr -15.3%11.3% conv.
olive oil extra virgin13K/yr -27.8%7.0% conv.
extra virgin olive oil12K/yr -5.0%4.7% conv.

What reviews say buyers love and hate about Olive Oil

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Vegan/Organic50%

“100% organic”

Smell50%

“it has natural aroma”

What buyers complain about

100% of reviews

Storage Temperature50%

“When I buy it stated cold pressed”

Advertised Vs Actual Product50%

“Wrong info on the olive oil”

Common Olive Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Olive Oil 40/100 on Amazon Singapore — Skip it. The niche generates $13K/yr across 27 tracked products. Search demand moved -16.1% over the last 90 days.

Olive Oil buyers on Amazon Singapore complain most about Storage Temperature, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.