Oil
FailShoppers spend an estimated $1K a year here, so Oil is a Fail.
- Flapen Score
- 36 / 100Top 29% of 323 Grocery niches · +5 vs the category median of 3136
- Market size
- $1K/yr37K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 53%top-5 click share · 10 brands · 5 sellers
Flapen Score
Oil against its category
The dotted line is the Grocery average. Past it, Oil is stronger. Inside it, weaker.
Market
The Oil market on Amazon at a glance
Shoppers on Amazon Singapore searched for Oil 37K times last year and spent an estimated $1K. The top 5 brands take 91% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $1Ka year
- Top search term
- oil22K searches a year
02 · Price
A sale here is worth $11.36.
Listings sell for $11.36 on average, from $3.97 to $28.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.36 that is $3K to $6K a year per listing.
- Average price
- $11.36under the $15 to $100 sweet spot
- Price range
- $3.97–$28.32
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 94 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 93%
- Out of stock, average day
- 17.1%
- Average rank
- #1in Grocery
- Average rating
- 4.63 starsAmazon Singapore average 4.47 stars
- Average reviews
- 94per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
5
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
6%
- Brand 163%
- Brand 210%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (4 brands, 6%)
Demand
Oil search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Oil
We read the reviews and the return reasons for every product selling here.
“Did not like the smell too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oil questions
Answered from the same tracked data.