oil
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible93.96avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.97–$28.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$1K$1K/yr · 37K searches
According to Flapen's Amazon Singapore niche tracking, oil is a $1K/yr Amazon Singapore market (37K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
oil market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $91K–$114K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 18%
- Out of stock
- 17.1%
- Avg brand age
- 91 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
5
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
6%
- Naturel63%
- Knife10%
- Golden Circle7%
- RICEFIELD5%
- Filippo Berio5%
- Harmuni3%
- Open — no brand owns it (4 brands, 6%)
Demand
Weekly Amazon search volume, last 24 weeks — -1.3% search growth over the last 90 days.Top oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Medella Premium Coconut Organic Cooking Oil 1.9 L
Medella$20.4723 rev
Filippo Berio Olive Oil ( 1 Litres)
Filippo Berio$18.64261 rev
Golden Circle Vegetable Oil 3L
Golden Circle$7.079 rev
OKI Canola Oil 2L
OKI$5.6012 rev
Naturel Premium Blend Canola and Sunflower Oil 2L
Naturel$8.4342 rev
Trending
90-day click momentum
Filippo Berio Extra Virgin Olive Oil ( 1 Litres)
Filippo Berio$20.094.7★
Filippo Berio Olive Oil ( 1 Litres)
Filippo Berio$18.644.7★
Basso Grapeseed Oil (Glass) 1L
Basso$10.944.7★
Duck Veg Cooking Oil PET 2L
Duck$5.584.4★
Filippo Berio Extra Virgin Olive Oil 500ml
Filippo Berio$12.564.5★
What buyers say about oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“it doesnt leave any unusual taste to our food”
“Quality of the oil seemed good other wise”
What buyers complain about
“Did not like the smell too strong”
Common questions
- Is oil profitable to sell on Amazon Singapore?
- The niche generates $1K/yr across 28 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the oil niche?
- 10 brands and 5 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in oil?
- Top complaints mined from reviews: Smell. The return rate is 0.0%.
- What does it cost to enter the oil niche?
- Listings span $3.97–$28.32; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.