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Oats

Fail

Shoppers spend an estimated $2K a year here, so Oats is a Fail.

Flapen Score
31
31 / 100
Ranks 158 of 323 Grocery niches · on the category median
Market size
$2K/yr33K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
62%top-5 click share · 7 brands · 9 sellers

Flapen Score

Oats against its category

The dotted line is the Grocery average. Past it, Oats is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oats market on Amazon at a glance

Shoppers on Amazon Singapore searched for Oats 33K times last year and spent an estimated $2K. The top 5 brands take 91% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
1.1%
Market size, estimated
$2Ka year
Top search term
oats15K searches a year

02 · Price

A sale here is worth $6.63.

Listings sell for $6.63 on average, from $2.61 to $17.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $6.63 that is $2K to $3K a year per listing.

Average price
$6.63under the $15 to $100 sweet spot
Price range
$2.61–$17.63
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #6 within Grocery. It carries 963 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#6in Grocery
Average rating
4.49 starsAmazon Singapore average 4.47 stars
Average reviews
963per listing
Listings tracked
21

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Oats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

4%

  • Brand 138%
  • Brand 225%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (1 brand, 4%)

Demand

Oats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Search terms

Top Oats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oats15K/yr
  • rolled oats7K/yr
  • oat5K/yr
  • oatmeal5K/yr

Reviews and returns

What reviews say buyers love and hate about Oats

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Soft Feel”
<0.1%of orders come back, a rate Amazon rounds to zero
“Softer Rolled Oats”
A buyer, on “Soft Feel”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Oats questions

Answered from the same tracked data.