- Flapen Score
- 29 / 100Ranks 189 of 323 Grocery niches · −2 vs the category median of 3129
- Market size
- $0/yr37K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 7 sellers
Flapen Score
Oat Milk against its category
The dotted line is the Grocery average. Past it, Oat Milk is stronger. Inside it, weaker.
Market
The Oat Milk market on Amazon at a glance
Shoppers on Amazon Singapore searched for Oat Milk 37K times last year and spent an estimated $0. The top 5 brands take 96% of clicks. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- oat milk23K searches a year
02 · Price
A sale here is worth $11.88.
Listings sell for $11.88 on average, from $0.96 to $29.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.88 that is $6K to $9K a year per listing.
- Average price
- $11.88under the $15 to $100 sweet spot
- Price range
- $0.96–$29.38
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 40.0% of listings are out of stock. The average listing ranks #4 within Grocery. It carries 49 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 67%
- Out of stock, average day
- 40.0%
- Average rank
- #4in Grocery
- Average rating
- 4.74 starsAmazon Singapore average 4.47 stars
- Average reviews
- 49per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Oat Milk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oatside Barista Oat Milk 1L (Case of 6)
- Price
- $24.49
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 4y ago

Oatside Plain Oat Milk Barista Edition 1L
- Price
- $4.84
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 4y ago

Oatly Barista 1L
- Price
- $4.98
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3y ago

Oatside Original Oat Milk Barista 200ml
- Price
- $1.53
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3y ago

UFC Velvet Unsweetened Oat Milk 1 l
- Price
- $4.61
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 6y ago
Trending
estimated 90-day click momentum
Oatbedient Zero Oat Milk 250ml
- Price
- $1.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

OATSIDE Chocolate Malt Oat Milk 200ml Straw
- Price
- $0.96
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Oatside Chocolate Oat Milk 200ml
- Price
- $1.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

OatMlk Organic Oat Milk 200ml
- Price
- $3.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

UFC Velvet Unsweetened Oat Milk 1 l
- Price
- $4.61
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 6y ago
Newest
by launch date
Oatbedient Zero Oat Milk 250ml
- Price
- $1.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

OatMlk Organic Oat Milk 200ml
- Price
- $3.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

OATSIDE Chocolate Malt Oat Milk 200ml Straw
- Price
- $0.96
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

OATSIDE Barista Blend Original Oat Milk 200ml x 24 w Straws- Dairy Free Creamy Zero Added Sugar
- Price
- $25.07
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

OATSIDE Chocolate Oat Milk 200ml x 24 w Straws - Dairy Free Rich Made with Real Cacao
- Price
- $23.27
- Rating
- 3.9/5
- Reviews
- 2
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
7
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
1%
- Oatside77%
- OATLY9%
- UFC Refresh5%
- Australia's Own3%
- All Good3%
- Oatbedient2%
- Open — no brand owns it (1 brand, 1%)
Demand
Oat Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6× · 10 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Oat Milk
We read the reviews and the return reasons for every product selling here.
“Super creamy and tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oat Milk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









