noodles
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Review moat
Great468.68avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Avg price
Bad$3.08avg listing price — sweet spot $15–$100
Market size
Bad$0$0/yr · 54K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$1.26–$7.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, noodles is a $0/yr Amazon Singapore market (54K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
noodles market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $18K–$25K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 19%
- Out of stock
- 37.8%
- Avg brand age
- 82 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
3
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
29%
Top 20: 75%
Open market
32%
- Maggi16%
- FORTUNE15%
- Indomie13%
- Hime12%
- NISSIN9%
- Tenka Ichiban5%
Demand
Weekly Amazon search volume, last 47 weeks — -18.3% search growth over the last 90 days.Top noodles search terms
- noodles23K/yr
- instant noodles21K/yr
- noodle10K/yr
Top noodles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Indomie Migoreng Fried Noodles Special Flavour 5 x 85g
Indomie$2.034.6★51 rev
MAGGI BIG Chicken Noodles (5 x 103g)
Maggi$3.235.0★7 rev
FORTUNE Hokkien Round Noodles Chilled 450g
FORTUNE$1.264.6★21 rev
Hime Somen Noodle 800g
Hime$7.124.6★636 rev
Tenka Ichiban Egg Noodle 900g (packaging may vary)
Tenka Ichiban$3.314.8★6 rev
Newest
by launch date
Mi Sedaap Goreng Asli Jumbo Instant Noodle 139g (Pack of 4)
Mie Sedaap$2.542 rev
MAGGI BIG Noodles Tom Yam Flavour (5x107g)
Maggi$3.208 rev
Fortune Hong Kong Style Noodles 420grams - Chilled
FORTUNE$1.933 rev
Tenka Ichiban Egg Noodle 900g (packaging may vary)
Tenka Ichiban$3.316 rev
Ho I White Jade Noodle 340g
Ho I$2.238 rev
What buyers say about noodles
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty vs regular cup noodles”
Common questions
- Is noodles profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 37 tracked products. 90-day search growth is -18.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the noodles niche?
- 19 brands and 3 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 63% of demand.
- What does it cost to enter the noodles niche?
- Listings span $1.26–$7.71; the average listing price is $3.08 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.