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Nescafe 3 in 1

Fail

The top 5 brands take 100% of clicks, so Nescafe 3 in 1 is a Fail.

Flapen Score
29
29 / 100
Ranks 189 of 323 Grocery niches · −2 vs the category median of 31
Market size
$4K/yr4K searches / yr
90-day growth
-39.3%search demand this quarter
Competition
87%top-5 click share · 3 brands · 3 sellers

Flapen Score

Nescafe 3 in 1 against its category

The dotted line is the Grocery average. Past it, Nescafe 3 in 1 is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nescafe 3 in 1 market on Amazon at a glance

Shoppers on Amazon Singapore searched for Nescafe 3 in 1 4K times last year and spent an estimated $4K. All 3 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-39.3%
Conversion, latest week
12.5%
Market size, estimated
$4Ka year
Top search term
nescafe 3 in 12K searches a year

02 · Price

A sale here is worth $6.60.

Listings sell for $6.60 on average, from $4.60 to $12.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $6.60 that is $660 to $2K a year per listing.

Average price
$6.60under the $15 to $100 sweet spot
Price range
$4.60–$12.88
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$660–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 29.1% of listings are out of stock. The average listing ranks #10 within Grocery. It carries 58 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
88%
Out of stock, average day
29.1%
Average rank
#10in Grocery
Average rating
4.74 starsAmazon Singapore average 4.47 stars
Average reviews
58per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Nescafe 3 in 1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 29%
  • Brand 35%

Demand

Nescafe 3 in 1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10060Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8× · 10 of 12 months tracked

Search terms

Top Nescafe 3 in 1 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nescafe 3 in 12K/yr
  • coffee 3 in 1856/yr
  • 3 in 1 coffee1K/yr
  • 3 in 1449/yr

Reviews and returns

What reviews say buyers love and hate about Nescafe 3 in 1

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Sweetness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not sweet”
A buyer, on “Sweetness”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Nescafe 3 in 1 questions

Answered from the same tracked data.