Is nature valley profitable to sell on Amazon Singapore?

The niche generates $0/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (25/100).

How competitive is the nature valley niche?

4 brands and 5 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the nature valley niche?

Listings span $5.09–$21.47; the average listing price is $7.79 (sweet spot $15–$100). The average incumbent carries 2,034 reviews — the moat a new listing must climb.

nature valley

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,034.45

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.09–$21.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$7.79

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 6K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, nature valley is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

nature valley market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $12K–$16K; units × avg price
Conversion rate: 0.0%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 4.1%
Avg brand age: 82 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Nature Valley79%
General Mills11%
365 by Whole Foods Market7%
Yogood4%

Demand

Weekly Amazon search volume, last 29 weeks — -23.7% search growth over the last 90 days.

Open Trend

Top nature valley products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nature Valley Crunchy Granola Bars Oats n Dark Chocolate 12 x 21g

Nature Valley$5.174.4★1,585 rev

Nature Valley Crunchy Granola Bars Oats n Honey 12 x 21g

Nature Valley$5.134.8★3,885 rev

Nature Valley Gluten Free Protein Salted Caramel Nut Chewy Bars

Nature Valley$6.874.5★259 rev

Nature Valley Crunchy Granola Bars Variety Pack 5 x 42g

General Mills$5.194.5★7 rev

Nature Valley Protein Peanut And Chocolate Bar 4 x 40g

Nature Valley$6.644.4★198 rev

Newest

by launch date

365 by Whole Foods Market Organic Chocolate Chip Peanut Butter Granola Bar 212g

365 by Whole Foods Market$8.211,058 rev

10mo ago

365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g

365 by Whole Foods Market$8.131,497 rev

10mo ago

Nature Valley Gluten Free Protein Salted Caramel Nut Chewy Bars

Nature Valley$6.87259 rev

2y ago

Nature Valley Protein Peanut And Chocolate Bar 4 x 40g

Nature Valley$6.64198 rev

2y ago

Nature Valley Protein Bars Variety Pack Gluten Free Chewy Granola Snack Bars 10g Protein Peanut Butter Dark Chocolate Salted Caramel Nut Peanut Almond Dark Chocolate 15 Count 21.3 oz Box

Nature Valley$21.4710,837 rev

8y ago

What buyers say about nature valley

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall100%

“Taste ok”

Common questions

Is nature valley profitable to sell on Amazon Singapore?: The niche generates $0/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (25/100).
How competitive is the nature valley niche?: 4 brands and 5 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the nature valley niche?: Listings span $5.09–$21.47; the average listing price is $7.79 (sweet spot $15–$100). The average incumbent carries 2,034 reviews — the moat a new listing must climb.