- Flapen Score
- 23 / 100Ranks 279 of 323 Grocery niches · −8 vs the category median of 3123
- Market size
- $1K/yr11K searches / yr
- 90-day growth
- -48.3%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 4 sellers
Flapen Score
Mustard against its category
The dotted line is the Grocery average. Past it, Mustard is stronger. Inside it, weaker.
Market
The Mustard market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mustard 11K times last year and spent an estimated $1K. All 5 brands take every click. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- -48.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $1Ka year
- Top search term
- mustard8K searches a year
02 · Price
A sale here is worth $6.12.
Listings sell for $6.12 on average, from $3.36 to $12.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $6.12 that is $612 to $2K a year per listing.
- Average price
- $6.12under the $15 to $100 sweet spot
- Price range
- $3.36–$12.76
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $612–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.2% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 777 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 36.2%
- Average rank
- #1in Grocery
- Average rating
- 4.55 starsAmazon Singapore average 4.47 stars
- Average reviews
- 777per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Mustard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Brand 147%
- Brand 229%
- Brand 317%
- Brand 44%
- Brand 53%
- Open — no brand owns it (0%)
Demand
Mustard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 3.1× · 10 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mustard questions
Answered from the same tracked data.









