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Mustard

Fail

Shoppers spend an estimated $1K a year here, so Mustard is a Fail.

Flapen Score
23
23 / 100
Ranks 279 of 323 Grocery niches · −8 vs the category median of 31
Market size
$1K/yr11K searches / yr
90-day growth
-48.3%search demand this quarter
Competition
79%top-5 click share · 5 brands · 4 sellers

Flapen Score

Mustard against its category

The dotted line is the Grocery average. Past it, Mustard is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mustard market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mustard 11K times last year and spent an estimated $1K. All 5 brands take every click. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-48.3%
Conversion, latest week
1.7%
Market size, estimated
$1Ka year
Top search term
mustard8K searches a year

02 · Price

A sale here is worth $6.12.

Listings sell for $6.12 on average, from $3.36 to $12.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $6.12 that is $612 to $2K a year per listing.

Average price
$6.12under the $15 to $100 sweet spot
Price range
$3.36–$12.76
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$612–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.2% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 777 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
36.2%
Average rank
#1in Grocery
Average rating
4.55 starsAmazon Singapore average 4.47 stars
Average reviews
777per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Mustard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 229%
  • Brand 317%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Mustard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 3.1× · 10 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Mustard questions

Answered from the same tracked data.