mustard
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good776.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad$6.12avg listing price — sweet spot $15–$100
Growth
Bad-48.3%90-day search growth — must beat 0% to launch
Market size
Bad$1K$1K/yr · 11K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.36–$12.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, mustard is a $1K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 23/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mustard market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $12K–$15K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 36.2%
- Avg brand age
- 95 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Maille47%
- MasterFoods29%
- Heinz17%
- Audrey's Deli4%
- Kewpie3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — -48.3% search growth over the last 90 days.Top mustard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Trending
90-day click momentum
Common questions
- Is mustard profitable to sell on Amazon Singapore?
- The niche generates $1K/yr across 10 tracked products. 90-day search growth is -48.3%. Flapen's verdict: Skip it (23/100).
- How competitive is the mustard niche?
- 5 brands and 4 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the mustard niche?
- Listings span $3.36–$12.76; the average listing price is $6.12 (sweet spot $15–$100). The average incumbent carries 777 reviews — the moat a new listing must climb.