mushroom soup
Skip itA small market ($652/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible13.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Avg price
Bad$2.95avg listing price — sweet spot $15–$100
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-45.2%90-day search growth — must beat 0% to launch
Market size
Bad$652$652/yr · 4K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$1.73–$7.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, mushroom soup is a $652/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mushroom soup market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $4K–$4K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 23.1%
- Avg brand age
- 83 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Campbell's93%
- The Soup Spoon7%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 44 weeks — -45.2% search growth over the last 90 days.Top mushroom soup search terms
- campbell1K/yr
- mushroom soup2K/yr
- campbell soup1K/yr
Top mushroom soup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Campbells Cream Of Mushroom Soup 290g
Campbell's$1.834.6★42 rev
Campbells Cream Of Chicken Soup 300g
Campbell's$1.734.8★16 rev
Campbells Creamy Chicken Mushroom Soup 305g
Campbell's$2.085.0★2 rev
Campbells Mushroom Potage Soup 300g
Campbell's$2.075.0★5 rev
The Soup Spoon Velvety Mushroom Stroganoff Soup 500g - Chilled
The Soup Spoon$7.895.0★9 rev
Newest
by launch dateThe Soup Spoon Velvety Mushroom Stroganoff Soup 500g - Chilled
The Soup Spoon$7.899 rev
Campbells Cream Of Mushroom Soup 290g
Campbell's$1.8342 rev
Campbells Cream Of Chicken Soup 300g
Campbell's$1.7316 rev
Campbells Creamy Chicken Mushroom Soup 305g
Campbell's$2.082 rev
Campbells Mushroom Potage Soup 300g
Campbell's$2.075 rev
Trending
90-day click momentumCampbells Creamy Chicken Mushroom Soup 305g
Campbell's$2.085.0★
Campbells Mushroom Potage Soup 300g
Campbell's$2.075.0★
Campbells Instant Soup Cream of Chicken 3 x 22g
Campbell's$2.084.1★
Campbells Cream Of Chicken Soup 300g
Campbell's$1.734.8★
The Soup Spoon Velvety Mushroom Stroganoff Soup 500g - Chilled
The Soup Spoon$7.895.0★
Common questions
- Is mushroom soup profitable to sell on Amazon Singapore?
- The niche generates $652/yr across 6 tracked products. 90-day search growth is -45.2%. Flapen's verdict: Skip it (24/100).
- How competitive is the mushroom soup niche?
- 2 brands and 2 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the mushroom soup niche?
- Listings span $1.73–$7.89; the average listing price is $2.95 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.