How competitive is the Mushroom niche on Amazon Singapore?

7 brands and 2 sellers compete in Mushroom on Amazon Singapore. The top 5 Mushroom products take 68% of clicks and its top 5 brands hold 92% of demand.

Mushroom

prices mostly outside the sweet spot ($0.89–$4.44) — Mushroom doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Top 20% of 323 Grocery niches · +7 vs the category median of 31

This niche Category average · 323 niches

Is Mushroom profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Mushroom is a $19K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 38/100.

Mushroom: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.1% over the last 90 days and 15.1% of searches end in a purchase.

$19K

revenue / yr

Units sold / yr20K

Search volume / yr-44.1%42K

Conversion rate15.1%

Avg price$2.90

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers7 · 2

Top-5 product click share68%

Open market8%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Mushroom products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Silver Creek Swiss Brown Mushrooms 200g

Price: $3.48
Rating: 4.6/5
Reviews: 19
Age: 6y ago

Fresh Produce White Button Mushroom 200g

Price: $3.09
Rating: 4.4/5
Reviews: 33
Age: 6y ago

Amae White Shimeiji Mushroom 150g

Price: $0.89
Rating: 4.8/5
Reviews: 15
Age: 6y ago

[Bundle Pack] Amae Brown Shimeiji Mushroom Pack of 2 x 150g

Price: $2.26
Rating: 4.5/5
Reviews: 19
Age: 5y ago

[Bundle Pack] Amae Enoki Mushroom - Handpicked 3 x 100g White

Price: $1.31
Rating: 4.2/5
Reviews: 14
Age: 4y ago

Newest

by launch date

[Bundle Pack] Amae Enoki Mushroom - Handpicked 3 x 100g White

Price: $1.31
Rating: 4.2/5
Reviews: 14
Age: 4y ago

[Bundle Pack] Amae Eryngii Mushroom - Handpicked 2 x 200g

Price: $3.24
Rating: 4.8/5
Reviews: 11
Age: 4y ago

Freds Swiss Brown Mushrooms 200g- Chilled

Price: $3.74
Rating: 4.3/5
Reviews: 21
Age: 4y ago

[Bundle Pack] Amae Brown Shimeiji Mushroom Pack of 2 x 150g

Price: $2.26
Rating: 4.5/5
Reviews: 19
Age: 5y ago

Fungo Organic Shiitake Large Punnets 150g

Price: $3.50
Rating: 4.5/5
Reviews: 6
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Fresh Produce (Brands May Vary)30%
Silver Creek25%
Amae21%
amae10%
Generic6%
Fungo Organic5%
Open — no brand owns it (1 brand, 3%)

Mushroom demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR15.1%Products14Brands7Top 5 Brands92%OOS Rate6.3%Rating4.4★Reviews18Avg BSR#0

Common Mushroom questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mushroom 38/100 on Amazon Singapore — Skip it. The niche generates $19K/yr across 14 tracked products. Search demand moved -44.1% over the last 90 days.

Mushroom sells for $2.90 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $0.89–$4.44. The average incumbent carries 18 reviews — the moat a new listing must climb.