muffin
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible1.2avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Avg price
Bad$3.33avg listing price — sweet spot $15–$100
Market size
Bad$1K$1K/yr · 4K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$1.20–$11.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, muffin is a $1K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
muffin market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $2K–$3K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 13.2%
- Avg brand age
- 70 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Aunt Mabel75%
- This is Us25%
Demand
Weekly Amazon search volume, last 39 weeks — -23.4% search growth over the last 90 days.Top muffin search terms
- muffin2K/yr
- english muffin2K/yr
- muffins458/yr
Top muffin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
This Is Us Sourdough English Muffins 260g (Frozen)
This is Us$11.753.3★3 rev
Aunt Mabel Muffin Blueberry 70g
Aunt Mabel$1.235.0★1 rev
Aunt Mabel Muffin Double Chocolate 70g
Aunt Mabel$1.235.0★1 rev
Aunt Mabel Muffin Milk Chocolate 70g
Aunt Mabel$1.260.0★0 rev
Aunt Mabel Muffin Red Velvet 70g
Aunt Mabel$1.205.0★1 rev
Newest
by launch dateThis Is Us Sourdough English Muffins 260g (Frozen)
This is Us$11.753 rev
Aunt Mabel Muffin Blueberry 70g
Aunt Mabel$1.231 rev
Aunt Mabel Muffin Double Chocolate 70g
Aunt Mabel$1.231 rev
Aunt Mabel Muffin Milk Chocolate 70g
Aunt Mabel$1.260 rev
Aunt Mabel Muffin Red Velvet 70g
Aunt Mabel$1.201 rev
Trending
90-day click momentumAunt Mabel Muffin Blueberry 70g
Aunt Mabel$1.235.0★
Aunt Mabel Muffin Milk Chocolate 70g
Aunt Mabel$1.260.0★
This Is Us Sourdough English Muffins 260g (Frozen)
This is Us$11.753.3★
Aunt Mabel Muffin Red Velvet 70g
Aunt Mabel$1.205.0★
Aunt Mabel Muffin Double Chocolate 70g
Aunt Mabel$1.235.0★
What buyers say about muffin
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty Muffins”
Common questions
- Is muffin profitable to sell on Amazon Singapore?
- The niche generates $1K/yr across 5 tracked products. 90-day search growth is -23.4%. Flapen's verdict: Skip it (29/100).
- How competitive is the muffin niche?
- 2 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the muffin niche?
- Listings span $1.20–$11.75; the average listing price is $3.33 (sweet spot $15–$100). The average incumbent carries 1 reviews — the moat a new listing must climb.