Muesli
FailPrices span $5.68–$12.29, mostly outside the sweet spot, so Muesli is a Fail.
- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $2K/yr7K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 3 sellers
Flapen Score
Muesli against its category
The dotted line is the Grocery average. Past it, Muesli is stronger. Inside it, weaker.
Market
The Muesli market on Amazon at a glance
Shoppers on Amazon Singapore searched for Muesli 7K times last year and spent an estimated $2K. The top 5 brands take 95% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $2Ka year
- Top search term
- muesli6K searches a year
02 · Price
A sale here is worth $8.27.
Listings sell for $8.27 on average, from $5.68 to $12.29. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $8.27 that is $0 to $827 a year per listing.
- Average price
- $8.27under the $15 to $100 sweet spot
- Price range
- $5.68–$12.29
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$827
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 205 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 92%
- Out of stock, average day
- 24.4%
- Average rank
- #0in Grocery
- Average rating
- 4.09 starsAmazon Singapore average 4.47 stars
- Average reviews
- 205per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Muesli products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simply Natural Organic Belly Friendly Muesli (Australia Oat) 500g
- Price
- $7.34
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6y ago

Simply Natural Organic Happy Energy Muesli 500g
- Price
- $7.77
- Rating
- 3.8/5
- Reviews
- 2
- Age
- 6y ago

Simply Natural Organic Antiox Chia Muesli (Finland Oat) 500g
- Price
- $8.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6y ago

Simply Natural Organic Happy Energy Muesli (Finland Oat) 500g
- Price
- $7.31
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6y ago

Alpen No Added Sugar Muesli 560g
- Price
- $8.16
- Rating
- 4.1/5
- Reviews
- 685
- Age
- 13y ago
Trending
estimated 90-day click momentum
Vogels Café-Style Muesli Original Gluten Free 400g
- Price
- $11.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Simply Natural Organic Antiox Chia Muesli (Finland Oat) 500g
- Price
- $8.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6y ago

Amazin Graze Hazelnut Blackforest Granola Dark chocolate with Hazelnut 250g
- Price
- $8.50
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 6y ago

Simply Natural Organic Happy Energy Muesli 500g
- Price
- $7.77
- Rating
- 3.8/5
- Reviews
- 2
- Age
- 6y ago

Risenta Crispy Muesli Coconut Hazelnut 450g
- Price
- $5.68
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
365 by Whole Foods Market Fruit & Nut Muesli 482g
- Price
- $12.29
- Rating
- 4.2/5
- Reviews
- 1,387
- Age
- 10mo ago

Risenta Crispy Muesli Coconut Hazelnut 450g
- Price
- $5.68
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

Risenta Crispy Muesli Cranberry Dinkelpuff 450g
- Price
- $7.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Simply Natural Organic Belly Friendly Muesli (Australia Oat) 500g
- Price
- $7.34
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6y ago

Simply Natural Organic Happy Energy Muesli 500g
- Price
- $7.77
- Rating
- 3.8/5
- Reviews
- 2
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
3
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Simply Natural62%
- Alpen10%
- Risenta8%
- Amazin' Graze8%
- 365 by Whole Foods Market6%
- Vogel's5%
- Open — no brand owns it (0%)
Demand
Muesli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 10 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Muesli
We read the reviews and the return reasons for every product selling here.
“Good when mixed with fresh fruit and Greek yogurt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muesli questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









