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Muesli

Fail

Prices span $5.68–$12.29, mostly outside the sweet spot, so Muesli is a Fail.

Flapen Score
37
37 / 100
Top 24% of 323 Grocery niches · +6 vs the category median of 31
Market size
$2K/yr7K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
70%top-5 click share · 6 brands · 3 sellers

Flapen Score

Muesli against its category

The dotted line is the Grocery average. Past it, Muesli is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muesli market on Amazon at a glance

Shoppers on Amazon Singapore searched for Muesli 7K times last year and spent an estimated $2K. The top 5 brands take 95% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
3.7%
Market size, estimated
$2Ka year
Top search term
muesli6K searches a year

02 · Price

A sale here is worth $8.27.

Listings sell for $8.27 on average, from $5.68 to $12.29. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $8.27 that is $0 to $827 a year per listing.

Average price
$8.27under the $15 to $100 sweet spot
Price range
$5.68–$12.29
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$827
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 205 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
92%
Out of stock, average day
24.4%
Average rank
#0in Grocery
Average rating
4.09 starsAmazon Singapore average 4.47 stars
Average reviews
205per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Muesli products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

3

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (0%)

Demand

Muesli search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Muesli

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Blend/Ratio”
<0.1%of orders come back, a rate Amazon rounds to zero
“Good when mixed with fresh fruit and Greek yogurt”
A buyer, on “Blend/Ratio”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Muesli questions

Answered from the same tracked data.