Mozzarella
FailPrices span $3.37–$13.81, mostly outside the sweet spot, so Mozzarella is a Fail.
- Flapen Score
- 36 / 100Top 29% of 323 Grocery niches · +5 vs the category median of 3136
- Market size
- $23K/yr20K searches / yr
- 90-day growth
- -37.9%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 3 sellers
Flapen Score
Mozzarella against its category
The dotted line is the Grocery average. Past it, Mozzarella is stronger. Inside it, weaker.
Market
The Mozzarella market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mozzarella 20K times last year and spent an estimated $23K. The top 5 brands take 90% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 16.4% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -37.9%
- Conversion, latest week
- 16.4%
- Market size, estimated
- $23Ka year
- Top search term
- mozzarella16K searches a year
02 · Price
A sale here is worth $6.84.
Listings sell for $6.84 on average, from $3.37 to $13.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $6.84 that is $3K to $5K a year per listing.
- Average price
- $6.84under the $15 to $100 sweet spot
- Price range
- $3.37–$13.81
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 112 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 17.4%
- Average rank
- #0in Grocery
- Average rating
- 4.74 starsAmazon Singapore average 4.47 stars
- Average reviews
- 112per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Mozzarella products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tradition Shredded Mozzarella Cheese | Natural Cheese| 225g
- Price
- $4.41
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4y ago

Granarolo Fresh Liquid Mozzarella Ball 125g - Chilled
- Price
- $4.37
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5y ago

Granarolo Fresh Mini Mozzarella 125g - Chilled
- Price
- $4.46
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 6y ago

Tradition Shredded Mozzarella Cheese Value Pack 1kg | Natural Cheese | Melts wells |Pizza cheese -Frozen
- Price
- $13.81
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 4y ago

Greenfields Mozzarella Cheese Block 200g - Chilled
- Price
- $5.90
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 6y ago
Trending
estimated 90-day click momentum
Thats Amore Cheese Mozzarella - Shredded 250g (1 pack)
- Price
- $9.12
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago

Arla Mozzarella Shredded Cheese 175g - Chilled
- Price
- $5.30
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6y ago

Perfect Italiano Mozzarella Grated Cheese 450g - Chilled
- Price
- $11.52
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6y ago

Tradition Shredded Mozzarella Cheese | Natural Cheese| 135g
- Price
- $3.37
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 4y ago

ARLA Mozzarella Cheese Block 200g - Chilled
- Price
- $7.94
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6y ago
Newest
by launch date
Thats Amore Cheese Mozzarella - Shredded 250g (1 pack)
- Price
- $9.12
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago

Tradition Shredded Mozzarella Cheese Value Pack 1kg | Natural Cheese | Melts wells |Pizza cheese -Frozen
- Price
- $13.81
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 4y ago

Tradition Shredded Mozzarella Cheese | Natural Cheese| 225g
- Price
- $4.41
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4y ago

Tradition Shredded Mozzarella Cheese | Natural Cheese| 135g
- Price
- $3.37
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 4y ago

Granarolo Fresh Liquid Mozzarella Ball 125g - Chilled
- Price
- $4.37
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
3
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
4%
- Tradition34%
- Granarolo28%
- Arla13%
- Greenfields8%
- Perfect Italiano7%
- ZOTT6%
- Open — no brand owns it (2 brands, 4%)
Demand
Mozzarella search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.8× · 10 of 12 months tracked
Search terms
Top Mozzarella search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mozzarella16K/yr
- mozarella2K/yr
- mozzarella cheese2K/yr
Reviews and returns
What reviews say buyers love and hate about Mozzarella
We read the reviews and the return reasons for every product selling here.
“Great taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mozzarella questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









