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Mozzarella

Fail

Prices span $3.37–$13.81, mostly outside the sweet spot, so Mozzarella is a Fail.

Flapen Score
36
36 / 100
Top 29% of 323 Grocery niches · +5 vs the category median of 31
Market size
$23K/yr20K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
67%top-5 click share · 8 brands · 3 sellers

Flapen Score

Mozzarella against its category

The dotted line is the Grocery average. Past it, Mozzarella is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mozzarella market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mozzarella 20K times last year and spent an estimated $23K. The top 5 brands take 90% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
16.4%
Market size, estimated
$23Ka year
Top search term
mozzarella16K searches a year

02 · Price

A sale here is worth $6.84.

Listings sell for $6.84 on average, from $3.37 to $13.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $6.84 that is $3K to $5K a year per listing.

Average price
$6.84under the $15 to $100 sweet spot
Price range
$3.37–$13.81
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$3K–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 112 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
17.4%
Average rank
#0in Grocery
Average rating
4.74 starsAmazon Singapore average 4.47 stars
Average reviews
112per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Mozzarella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

3

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Brand 134%
  • Brand 228%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 4%)

Demand

Mozzarella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300SepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 2.8× · 10 of 12 months tracked

Search terms

Top Mozzarella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mozzarella16K/yr
  • mozarella2K/yr
  • mozzarella cheese2K/yr

Reviews and returns

What reviews say buyers love and hate about Mozzarella

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Great taste”
A buyer, on “Taste-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Mozzarella questions

Answered from the same tracked data.