Is monk fruit sweetener profitable to sell on Amazon Singapore?

The niche generates $3K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (38/100).

How competitive is the monk fruit sweetener niche?

9 brands and 31 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.

What does it cost to enter the monk fruit sweetener niche?

Listings span $6.75–$56.21; the average listing price is $20.05 (sweet spot $15–$100). The average incumbent carries 5,575 reviews — the moat a new listing must climb.

monk fruit sweetener

Skip it

A small market ($3K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$20.05

avg listing price — sweet spot $15–$100

Price range

Great$6.75–$56.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,574.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Market size

Bad$3K

$3K/yr · 7K searches

According to Flapen's Amazon Singapore niche tracking, monk fruit sweetener is a $3K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

monk fruit sweetener market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $5K–$10K; units × avg price
Conversion rate: 2.3%
Avg BSR: #23
Page quality: 0%
Prime: 64%
Sponsored: 7%
Out of stock: 23.9%
Avg brand age: 79 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Lakanto24%
IN THE RAW22%
Now Foods13%
Nature's Superfoods13%
Delite+11%
Equal7%
Open — no brand owns it (3 brands, 9%)

Demand

Weekly Amazon search volume, last 46 weeks — -5.8% search growth over the last 90 days.

Open Trend

Top monk fruit sweetener search terms

monk fruit sweetener4K/yr -17.3%4.3% conv.
monkfruit sweetener740/yr +86.3%2.2% conv.
monk fruit1K/yr -11.8%3.0% conv.
monk fruit sugar1K/yr -7.8%5.4% conv.

All search terms

Top monk fruit sweetener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lakanto Classic Monk Fruit Sweetener with Erythritol - White Sugar Substitute Zero Calorie Keto Diet Friendly Zero Net Carbs Baking Extract Sugar Replacement (Classic White - 1 lb)

Lakanto$19.554.6★28,937 rev

Monk Fruit In The Raw Sweetener Bakers Bag 16 oz. Keto Certified Monk Fruit Sweetener Zero Calories Zero Net Carbs Non-GMO Project Verified

IN THE RAW$18.594.6★13,541 rev

Natures Superfoods Organic Monk Fruit Zero-Calorie Sweetener With Allulose 250g l Zero Net Carbs l Keto-Friendly l Diabetic-Friendly

Nature's Superfoods$10.960.0★0 rev

DELITE 0KCAL SWEETENER WITH MONKFRUIT 200 G

Delite+$8.375.0★1 rev

Now Foods Organic Monk Fruit Liquid Sweetener 59ml

Now Foods$19.844.4★7,183 rev

Newest

by launch date

DELITE 0KCAL SWEETENER WITH MONKFRUIT 200 G

Delite+$8.371 rev

8mo ago

Lakanto Classic Monk Fruit Sweetener with Alulose - White Sugar Substitute Erythritol Free Gluten Free Vegan Compatible with Keto (Classic White - 1 lb - Pack of

Lakanto$16.892,384 rev

1y ago

Natures Superfoods Organic Monk Fruit Zero-Calorie Sweetener With Allulose 250g l Zero Net Carbs l Keto-Friendly l Diabetic-Friendly

Nature's Superfoods$10.960 rev

2y ago

Equal Monk Fruit Sachet 40s

Equal$6.750 rev

3y ago

IN THE RAW MONK FRUIT Natural Monk Fruit Sweetener w/Erythritol Sugar-Free Keto Gluten Free Zero Calorie Low Carb Vegan Sugar Substitute 200 Count Packets (Pack of 1)

IN THE RAW$23.8813,541 rev