melon
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible42.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.83avg listing price — sweet spot $15–$100
Market size
Bad$2K$2K/yr · 6K searches
Growth
Bad-50.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.46–$13.94cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, melon is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
melon market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $10K–$14K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 32.7%
- Avg brand age
- 63 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- amae68%
- Sunny Fruit24%
- Little Farms8%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — -50.5% search growth over the last 90 days.Top melon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateCommon questions
- Is melon profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 4 tracked products. 90-day search growth is -50.5%. Flapen's verdict: Skip it (31/100).
- How competitive is the melon niche?
- 3 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the melon niche?
- Listings span $3.46–$13.94; the average listing price is $6.83 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.