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Melon

Fail

Shoppers spend an estimated $2K a year here, so Melon is a Fail.

Flapen Score
31
31 / 100
Ranks 158 of 323 Grocery niches · on the category median
Market size
$2K/yr6K searches / yr
90-day growth
-50.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Melon against its category

The dotted line is the Grocery average. Past it, Melon is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melon market on Amazon at a glance

Shoppers on Amazon Singapore searched for Melon 6K times last year and spent an estimated $2K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-50.5%
Conversion, latest week
4.3%
Market size, estimated
$2Ka year
Top search term
melon4K searches a year

02 · Price

A sale here is worth $6.83.

Listings sell for $6.83 on average, from $3.46 to $13.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $6.83 that is $683 to $2K a year per listing.

Average price
$6.83under the $15 to $100 sweet spot
Price range
$3.46–$13.94
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$683–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 42 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
32.7%
Average rank
#0in Grocery
Average rating
3.85 starsAmazon Singapore average 4.47 stars
Average reviews
42per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$340$681$1K$1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • amae68%
  • Sunny Fruit24%
  • Little Farms8%
  • Open — no brand owns it (0%)

Demand

Melon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov · busiest ÷ quietest = 4.3× · 10 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Melon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data