Melon
FailShoppers spend an estimated $2K a year here, so Melon is a Fail.
- Flapen Score
- 31 / 100Ranks 158 of 323 Grocery niches · on the category median31
- Market size
- $2K/yr6K searches / yr
- 90-day growth
- -50.5%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 3 sellers
Flapen Score
Melon against its category
The dotted line is the Grocery average. Past it, Melon is stronger. Inside it, weaker.
Market
The Melon market on Amazon at a glance
Shoppers on Amazon Singapore searched for Melon 6K times last year and spent an estimated $2K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -50.5%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $2Ka year
- Top search term
- melon4K searches a year
02 · Price
A sale here is worth $6.83.
Listings sell for $6.83 on average, from $3.46 to $13.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $6.83 that is $683 to $2K a year per listing.
- Average price
- $6.83under the $15 to $100 sweet spot
- Price range
- $3.46–$13.94
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $683–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 42 reviews at 3.85 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 32.7%
- Average rank
- #0in Grocery
- Average rating
- 3.85 starsAmazon Singapore average 4.47 stars
- Average reviews
- 42per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Melon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amae Honeydew Melon - Handpicked 1.4kg
- Price
- $4.40
- Rating
- 3.7/5
- Reviews
- 24
- Age
- 6y ago

Sunny Fruit Fresh Rockmelon Sliced - Chilled 200g
- Price
- $3.46
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 4y ago

Little Farms Rock Melon (1 piece)
- Price
- $13.94
- Rating
- 3.3/5
- Reviews
- 2
- Age
- 3y ago

Amae Thailand Red Watermelon 1 Count
- Price
- $5.51
- Rating
- 3.9/5
- Reviews
- 125
- Age
- 6y ago
Trending
estimated 90-day click momentum
Little Farms Rock Melon (1 piece)
- Price
- $13.94
- Rating
- 3.3/5
- Reviews
- 2
- Age
- 3y ago

Amae Honeydew Melon - Handpicked 1.4kg
- Price
- $4.40
- Rating
- 3.7/5
- Reviews
- 24
- Age
- 6y ago

Sunny Fruit Fresh Rockmelon Sliced - Chilled 200g
- Price
- $3.46
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 4y ago

Amae Thailand Red Watermelon 1 Count
- Price
- $5.51
- Rating
- 3.9/5
- Reviews
- 125
- Age
- 6y ago
Newest
by launch date
Little Farms Rock Melon (1 piece)
- Price
- $13.94
- Rating
- 3.3/5
- Reviews
- 2
- Age
- 3y ago

Sunny Fruit Fresh Rockmelon Sliced - Chilled 200g
- Price
- $3.46
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 4y ago

Amae Honeydew Melon - Handpicked 1.4kg
- Price
- $4.40
- Rating
- 3.7/5
- Reviews
- 24
- Age
- 6y ago

Amae Thailand Red Watermelon 1 Count
- Price
- $5.51
- Rating
- 3.9/5
- Reviews
- 125
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- amae68%
- Sunny Fruit24%
- Little Farms8%
- Open — no brand owns it (0%)
Demand
Melon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 4.3× · 10 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









