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Mccormick

Fail

Shoppers spend an estimated $1K a year here, so Mccormick is a Fail.

Flapen Score
25
25 / 100
Ranks 255 of 323 Grocery niches · −6 vs the category median of 31
Market size
$1K/yr10K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
100%top-5 click share · 5 brands · 6 sellers

Flapen Score

Mccormick against its category

The dotted line is the Grocery average. Past it, Mccormick is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mccormick market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mccormick 10K times last year and spent an estimated $1K. All 5 brands take every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
0.9%
Market size, estimated
$1Ka year
Top search term
mccormick6K searches a year

02 · Price

A sale here is worth $11.81.

Listings sell for $11.81 on average, from $3.11 to $23.68. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $11.81 that is $0 to $1K a year per listing.

Average price
$11.81under the $15 to $100 sweet spot
Price range
$3.11–$23.68
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #27 within Grocery. It carries 4,908 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
27.6%
Average rank
#27in Grocery
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
4,908per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Products

Top Mccormick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$109$218$327$4361101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • McCormick Culinary30%
  • Grill Mates22%
  • Santa Maria17%
  • McCormick16%
  • Cape Herb and Spice14%
  • Open — no brand owns it (0%)

Demand

Mccormick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Mccormick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data