How competitive is the Mayonnaise niche on Amazon Singapore?

6 brands and 6 sellers compete in Mayonnaise on Amazon Singapore. The top 5 Mayonnaise products take 61% of clicks and its top 5 brands hold 99% of demand.

Mayonnaise

a small market ($7K/yr) — Mayonnaise doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

Top 38% of 323 Grocery niches · +3 vs the category median of 31

This niche Category average · 323 niches

Is Mayonnaise profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Mayonnaise is a $7K/yr Amazon Singapore market (33K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 34/100.

Mayonnaise: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.2% over the last 90 days and 3.6% of searches end in a purchase.

$7K

revenue / yr

Units sold / yr10K

Search volume / yr-33.2%33K

Conversion rate3.6%

Avg price$6.04

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 6

Top-5 product click share61%

Open market1%

Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Top Mayonnaise products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Heinz Mayonnaise Topdown 395g

Price: $6.22
Rating: 4.7/5
Reviews: 391
Age: 7y ago

Kewpie Japanese Style Mayonnaise 310 ml

Price: $4.70
Rating: 4.5/5
Reviews: 240
Age: 7y ago

Kewpie Mayonnaise 350g

Price: $6.70
Rating: 4.2/5
Reviews: 302
Age: 1y ago

Heinz Mayonnaise Topdown 215g

Price: $4.13
Rating: 4.4/5
Reviews: 289
Age: 7y ago

Best Foods Real Mayonnaise 430 ml

Price: $4.82
Rating: 4.8/5
Reviews: 17
Age: 6y ago

Newest

by launch date

Kewpie Japanese Yuzu Shoyu Dressing 210ml

Price: $4.64
Rating: 5.0/5
Reviews: 1
Age: 10mo ago

Kewpie Japanese Spicy Roasted Sesame Dressing 210ml

Price: $5.40
Rating: 5.0/5
Reviews: 2
Age: 10mo ago

Kewpie Balsamic Dressing 210ml

Price: $5.62
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

Kewpie Cheddar Cheese Mayo 90g

Price: $3.44
Rating: 1.0/5
Reviews: 1
Age: 11mo ago

Kewpie Mayonnaise 350g

Price: $6.70
Rating: 4.2/5
Reviews: 302
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

Kewpie52%
Heinz28%
Best Foods11%
Lady's Choice7%
Hellmann's1%
Birch & Waite1%

Mayonnaise demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR3.6%Products25Brands6Top 5 Brands99%OOS Rate19.0%Rating4.4★Reviews206Avg BSR#0

Top Mayonnaise search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mayonnaise19K/yr -38.1%17.0% conv.
kewpie7K/yr -15.4%8.9% conv.
salad dressing4K/yr -41.2%8.6% conv.
mayo3K/yr -27.8%16.6% conv.

Common Mayonnaise questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mayonnaise 34/100 on Amazon Singapore — Skip it. The niche generates $7K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -33.2% over the last 90 days.

Mayonnaise sells for $6.04 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $2.48–$15.42. The average incumbent carries 206 reviews — the moat a new listing must climb.