Mayonnaise
FailShoppers spend an estimated $7K a year here, so Mayonnaise is a Fail.
- Flapen Score
- 34 / 100Top 38% of 323 Grocery niches · +3 vs the category median of 3134
- Market size
- $7K/yr33K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 6 sellers
Flapen Score
Mayonnaise against its category
The dotted line is the Grocery average. Past it, Mayonnaise is stronger. Inside it, weaker.
Market
The Mayonnaise market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mayonnaise 33K times last year and spent an estimated $7K. The top 5 brands take 99% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $7Ka year
- Top search term
- mayonnaise19K searches a year
02 · Price
A sale here is worth $6.04.
Listings sell for $6.04 on average, from $2.48 to $15.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $6.04 that is $3K to $5K a year per listing.
- Average price
- $6.04under the $15 to $100 sweet spot
- Price range
- $2.48–$15.42
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
4% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 206 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 100%
- Out of stock, average day
- 19.0%
- Average rank
- #0in Grocery
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 206per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Mayonnaise products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Heinz Mayonnaise Topdown 395g
- Price
- $6.22
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 7y ago

Kewpie Japanese Style Mayonnaise 310 ml
- Price
- $4.70
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 7y ago

Kewpie Mayonnaise 350g
- Price
- $6.70
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 1y ago

Heinz Mayonnaise Topdown 215g
- Price
- $4.13
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 7y ago

Best Foods Real Mayonnaise 430 ml
- Price
- $4.82
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6y ago
Trending
estimated 90-day click momentum
Ladys Choice Real Mayonnaise Squeeze 280 ml
- Price
- $3.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6y ago

Kewpie Mayonnaise 350g
- Price
- $6.70
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 1y ago

Kewpie Half Mayonnaise 400 g
- Price
- $7.08
- Rating
- 4.4/5
- Reviews
- 215
- Age
- 13y ago

Kewpie Japanese Spicy Roasted Sesame Dressing 210ml
- Price
- $5.40
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Hellmanns Mayonnaise Real 15 oz
- Price
- $11.91
- Rating
- 4.6/5
- Reviews
- 3,396
- Age
- 10y ago
Newest
by launch date
Kewpie Japanese Yuzu Shoyu Dressing 210ml
- Price
- $4.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Kewpie Japanese Spicy Roasted Sesame Dressing 210ml
- Price
- $5.40
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Kewpie Balsamic Dressing 210ml
- Price
- $5.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Kewpie Cheddar Cheese Mayo 90g
- Price
- $3.44
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 11mo ago

Kewpie Mayonnaise 350g
- Price
- $6.70
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
6
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 95%
Open market
0%
- Kewpie52%
- Heinz28%
- Best Foods11%
- Lady's Choice7%
- Hellmann's1%
- Birch & Waite1%
Demand
Mayonnaise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Oct · busiest ÷ quietest = 5.9× · 11 of 12 months tracked
Search terms
Top Mayonnaise search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mayonnaise19K/yr
- kewpie7K/yr
- salad dressing4K/yr
- mayo3K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mayonnaise questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









