mayonnaise
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great206.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$6.04avg listing price — sweet spot $15–$100
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Price range
Bad$2.48–$15.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$7K$7K/yr · 33K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, mayonnaise is a $7K/yr Amazon Singapore market (33K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mayonnaise market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $48K–$60K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 4%
- Out of stock
- 19.0%
- Avg brand age
- 86 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
6
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
0%
- Kewpie52%
- Heinz28%
- Best Foods11%
- Lady's Choice7%
- Hellmann's1%
- Birch & Waite1%
Demand
Weekly Amazon search volume, last 46 weeks — -33.2% search growth over the last 90 days.Top mayonnaise search terms
- mayonnaise19K/yr
- kewpie7K/yr
- salad dressing4K/yr
- mayo3K/yr
Top mayonnaise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Trending
90-day click momentum
Common questions
- Is mayonnaise profitable to sell on Amazon Singapore?
- The niche generates $7K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the mayonnaise niche?
- 6 brands and 6 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- What does it cost to enter the mayonnaise niche?
- Listings span $2.48–$15.42; the average listing price is $6.04 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.