Skip to content

Mayonnaise

Fail

Shoppers spend an estimated $7K a year here, so Mayonnaise is a Fail.

Flapen Score
34
34 / 100
Top 38% of 323 Grocery niches · +3 vs the category median of 31
Market size
$7K/yr33K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
61%top-5 click share · 6 brands · 6 sellers

Flapen Score

Mayonnaise against its category

The dotted line is the Grocery average. Past it, Mayonnaise is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mayonnaise market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mayonnaise 33K times last year and spent an estimated $7K. The top 5 brands take 99% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
3.6%
Market size, estimated
$7Ka year
Top search term
mayonnaise19K searches a year

02 · Price

A sale here is worth $6.04.

Listings sell for $6.04 on average, from $2.48 to $15.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $6.04 that is $3K to $5K a year per listing.

Average price
$6.04under the $15 to $100 sweet spot
Price range
$2.48–$15.42
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$3K–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

4% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 206 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
4%
Prime listings
100%
Out of stock, average day
19.0%
Average rank
#0in Grocery
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
206per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Mayonnaise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

6

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

0%

  • Brand 152%
  • Brand 228%
  • Brand 311%
  • Brand 47%
  • Brand 51%
  • Brand 61%

Demand

Mayonnaise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Oct · busiest ÷ quietest = 5.9× · 11 of 12 months tracked

Search terms

Top Mayonnaise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mayonnaise19K/yr
  • kewpie7K/yr
  • salad dressing4K/yr
  • mayo3K/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Mayonnaise questions

Answered from the same tracked data.