Mayonnaise
FailShoppers spend an estimated $7K a year here, so Mayonnaise is a Fail.
- Flapen Score
- 34 / 100Top 38% of 323 Grocery niches · +3 vs the category median of 3134
- Market size
- $7K/yr33K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 6 sellers
Flapen Score
Mayonnaise against its category
The dotted line is the Grocery average. Past it, Mayonnaise is stronger. Inside it, weaker.
Market
The Mayonnaise market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mayonnaise 33K times last year and spent an estimated $7K. The top 5 brands take 99% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $7Ka year
- Top search term
- mayonnaise19K searches a year
02 · Price
A sale here is worth $6.04.
Listings sell for $6.04 on average, from $2.48 to $15.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $6.04 that is $3K to $5K a year per listing.
- Average price
- $6.04under the $15 to $100 sweet spot
- Price range
- $2.48–$15.42
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
4% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 206 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 100%
- Out of stock, average day
- 19.0%
- Average rank
- #0in Grocery
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 206per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Mayonnaise products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
6
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
0%
- Brand 152%
- Brand 228%
- Brand 311%
- Brand 47%
- Brand 51%
- Brand 61%
Demand
Mayonnaise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Oct · busiest ÷ quietest = 5.9× · 11 of 12 months tracked
Search terms
Top Mayonnaise search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mayonnaise19K/yr
- kewpie7K/yr
- salad dressing4K/yr
- mayo3K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mayonnaise questions
Answered from the same tracked data.









