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Manuka Honey

Fail

Shoppers spend an estimated $8K a year here, so Manuka Honey is a Fail.

Flapen Score
41
41 / 100
Top 13% of 323 Grocery niches · +10 vs the category median of 31
Market size
$8K/yr10K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
54%top-5 click share · 9 brands · 16 sellers

Flapen Score

Manuka Honey against its category

The dotted line is the Grocery average. Past it, Manuka Honey is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manuka Honey market on Amazon at a glance

Shoppers on Amazon Singapore searched for Manuka Honey 10K times last year and spent an estimated $8K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
1.6%
Market size, estimated
$8Ka year
Top search term
manuka honey8K searches a year

02 · Price

A sale here is worth $49.10.

Listings sell for $49.10 on average, from $18.72 to $107.45. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $49.10 that is $0 to $5K a year per listing.

Average price
$49.10inside the $15 to $100 sweet spot
Price range
$18.72–$107.45
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #32 within Grocery. It carries 2,034 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
67%
Out of stock, average day
12.9%
Average rank
#32in Grocery
Average rating
4.66 starsAmazon Singapore average 4.47 stars
Average reviews
2,034per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Manuka Honey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$306$611$917$1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

9 rising

Sellers

16

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

10%

  • New Zealand Honey Co46%
  • Wild Cape12%
  • Wedderspoon10%
  • Nature's Nutrition9%
  • Manuka South8%
  • New Moon5%
  • Open — no brand owns it (3 brands, 10%)

Demand

Manuka Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Manuka Honey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • manuka honey8K/yr
  • manuka968/yr
  • manuka honey umf 10417/yr
  • manuka honey umf 15+205/yr

Reviews and returns

What reviews say buyers love and hate about Manuka Honey

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Locally Manufactured”
<0.1%of orders come back, a rate Amazon rounds to zero
“support our local brand :-”
A buyer, on “Locally Manufactured”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Manuka Honey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data