manuka honey
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$49.10avg listing price — sweet spot $15–$100
Price range
Great$18.72–$107.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,034.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 10K searches
According to Flapen's Amazon Singapore niche tracking, manuka honey is a $8K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
manuka honey market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $25K–$37K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 61%
- Out of stock
- 12.9%
- Avg brand age
- 82 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
16
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
10%
- New Zealand Honey Co46%
- Wild Cape12%
- Wedderspoon10%
- Nature's Nutrition9%
- Manuka South8%
- New Moon5%
- Open — no brand owns it (3 brands, 10%)
Demand
Weekly Amazon search volume, last 47 weeks — +0.0% search growth over the last 90 days.Top manuka honey search terms
- manuka honey8K/yr
- manuka968/yr
- manuka honey umf 10417/yr
- manuka honey umf 15+205/yr
Top manuka honey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g
New Zealand Honey Co$32.804.0★1 rev
WildCape UMF 10+ Manuka Honey 500g
Wild Cape$38.274.7★99 rev
Natures Nutrition Raw Multifloral Manuka Honey MGO 100+ 500g
Nature's Nutrition$19.954.5★2 rev
New Zealand Honey Co. Raw Manuka Honey UMF 20+ | MGO 829+ 250g
New Zealand Honey Co$53.765.0★1 rev
New Zealand Honey Co. Raw Manuka Honey UMF 10+ | MGO 263+ 250g
New Zealand Honey Co$18.724.5★2 rev
Newest
by launch date
New Moon Premium Wild Manuka Honey MGO263+ 500g
New Moon$33.141 rev
Woodlands Honey Organic Raw Manuka Honey 450+ MGO 250g
Woodlands Honey$43.750 rev
New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g
New Zealand Honey Co$32.801 rev
New Zealand Honey Co. Raw Manuka Honey UMF 20+ | MGO 829+ 250g
New Zealand Honey Co$53.761 rev
New Zealand Honey Co. Raw Manuka Honey UMF 24+ | MGO 1122+ 125g
New Zealand Honey Co$50.910 rev
Trending
90-day click momentumNew Zealand Honey Co. Raw Manuka Honey UMF 24+ | MGO 1122+ 125g
New Zealand Honey Co$50.910.0★
New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g
New Zealand Honey Co$32.804.0★
New Zealand Honey Co. Raw Manuka Honey UMF 24+ | MGO 1122+ 250g
New Zealand Honey Co$97.180.0★
New Zealand Honey Co. Raw Manuka Honey UMF 20+ | MGO 829+ 250g
New Zealand Honey Co$53.765.0★
New Zealand Honey Co. Raw Manuka Honey UMF 10+ | MGO 263+ 250g
New Zealand Honey Co$18.724.5★
What buyers say about manuka honey
What buyers praise and complain about, mined from review topics.What buyers love
“support our local brand :-”
Common questions
- Is manuka honey profitable to sell on Amazon Singapore?
- The niche generates $8K/yr across 18 tracked products. 90-day search growth is +0.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the manuka honey niche?
- 9 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- What does it cost to enter the manuka honey niche?
- Listings span $18.72–$107.45; the average listing price is $49.10 (sweet spot $15–$100). The average incumbent carries 2,034 reviews — the moat a new listing must climb.