How competitive is the Manuka Honey niche on Amazon Singapore?

9 brands and 16 sellers compete in Manuka Honey on Amazon Singapore. The top 5 Manuka Honey products take 54% of clicks and its top 5 brands hold 85% of demand.

Manuka Honey

a small market ($8K/yr) — Manuka Honey doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 13% of 323 Grocery niches · +10 vs the category median of 31

This niche Category average · 323 niches

Is Manuka Honey profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Manuka Honey is a $8K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 41/100.

Manuka Honey: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.0% over the last 90 days and 1.6% of searches end in a purchase.

$8K

revenue / yr

Units sold / yr750

Search volume / yr+0.0%10K

Conversion rate1.6%

Avg price$49.10

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers9 · 16

Top-5 product click share54%

Open market15%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 18 products

Top Manuka Honey products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g

Price: $32.80
Rating: 4.0/5
Reviews: 1
Age: 3y ago

WildCape UMF 10+ Manuka Honey 500g

Price: $38.27
Rating: 4.7/5
Reviews: 99
Age: 9y ago

Natures Nutrition Raw Multifloral Manuka Honey MGO 100+ 500g

Price: $19.95
Rating: 4.5/5
Reviews: 2
Age: 6y ago

New Zealand Honey Co. Raw Manuka Honey UMF 20+ | MGO 829+ 250g

Price: $53.76
Rating: 5.0/5
Reviews: 1
Age: 3y ago

New Zealand Honey Co. Raw Manuka Honey UMF 10+ | MGO 263+ 250g

Price: $18.72
Rating: 4.5/5
Reviews: 2
Age: 3y ago

Newest

by launch date

New Moon Premium Wild Manuka Honey MGO263+ 500g

Price: $33.14
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Woodlands Honey Organic Raw Manuka Honey 450+ MGO 250g

Price: $43.75
Rating: 0.0/5
Reviews: 0
Age: 1y ago

New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g

Price: $32.80
Rating: 4.0/5
Reviews: 1
Age: 3y ago

New Zealand Honey Co. Raw Manuka Honey UMF 20+ | MGO 829+ 250g

Price: $53.76
Rating: 5.0/5
Reviews: 1
Age: 3y ago

New Zealand Honey Co. Raw Manuka Honey UMF 24+ | MGO 1122+ 125g

Price: $50.91
Rating: 0.0/5
Reviews: 0
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

9 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

10%

New Zealand Honey Co46%
Wild Cape12%
Wedderspoon10%
Nature's Nutrition9%
Manuka South8%
New Moon5%
Open — no brand owns it (3 brands, 10%)

Manuka Honey demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10KCVR1.6%Products18Brands9Top 5 Brands85%OOS Rate12.9%Rating4.7★Reviews2,034Avg BSR#32

Top Manuka Honey search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

manuka honey8K/yr -0.9%3.1% conv.
manuka968/yr +11.5%1.9% conv.
manuka honey umf 10417/yr -11.5%1.2% conv.
manuka honey umf 15+205/yr +4.5%2.2% conv.

What reviews say buyers love and hate about Manuka Honey

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Locally Manufactured100%

“support our local brand :-”

Common Manuka Honey questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Manuka Honey 41/100 on Amazon Singapore — Skip it. The niche generates $8K/yr across 18 tracked products. Search demand moved +0.0% over the last 90 days.

Manuka Honey sells for $49.10 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $18.72–$107.45. The average incumbent carries 2,034 reviews — the moat a new listing must climb.