Is mac and cheese profitable to sell on Amazon Singapore?

The niche generates $3K/yr across 6 tracked products. 90-day search growth is +5.1%. Flapen's verdict: Skip it (29/100).

How competitive is the mac and cheese niche?

3 brands and 10 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the mac and cheese niche?

Listings span $2.79–$126.50; the average listing price is $28.88 (sweet spot $15–$100). The average incumbent carries 4,851 reviews — the moat a new listing must climb.

mac and cheese

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.88

avg listing price — sweet spot $15–$100

Price range

Good$2.79–$126.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,851.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad94%

top-5 click share — a locked-up shelf

Market size

Bad$3K

$3K/yr · 5K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, mac and cheese is a $3K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mac and cheese market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $14K–$22K; units × avg price
Conversion rate: 2.4%
Avg BSR: #11
Page quality: 0%
Prime: 83%
Sponsored: 0%
Out of stock: 17.5%
Avg brand age: 90 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Kraft Mac & Cheese84%
Tradition10%
Goodles7%

Demand

Weekly Amazon search volume, last 47 weeks — +5.1% search growth over the last 90 days.

Open Trend

Top mac and cheese search terms

mac and cheese3K/yr +0.2%3.0% conv.
kraft mac and cheese1K/yr +13.3%5.9% conv.
kraft524/yr +8.9%1.8% conv.

All search terms

Top mac and cheese products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kraft Spirals Original Mac & Cheese Macaroni and Cheese Dinner 5.5 oz Box

Kraft Mac & Cheese$2.794.7★4,183 rev

Kraft Original Mac & Cheese Macaroni and Cheese Dinner 11 oz Box

Kraft Mac & Cheese$4.344.8★148 rev

Tradition Shredded USA Mac & Cheese

Tradition$5.755.0★1 rev

Kraft Original Flavor Macaroni and Cheese Dinner (7.25 oz Boxes (Pack of 35))

Kraft Mac & Cheese$126.504.7★20,337 rev

Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients [Cheddy Mac 6 oz. 1 Pack]

Goodles$7.884.7★1,020 rev

Newest

by launch date

Kraft Original Mac & Cheese Macaroni and Cheese Dinner 11 oz Box

Kraft Mac & Cheese$4.34148 rev

1y ago

Tradition Shredded USA Mac & Cheese

Tradition$5.751 rev

2y ago

Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients [Cheddy Mac 6 oz. 1 Pack]

Goodles$7.881,020 rev

4y ago

Kraft Original Flavor Macaroni and Cheese Dinner (7.25 oz Boxes (Pack of 35))

Kraft Mac & Cheese$126.5020,337 rev

16y ago

Kraft Deluxe Original Macaroni & Cheese Dinner 14 oz Box

Kraft Mac & Cheese$26.053,419 rev

18y ago

Common questions

Is mac and cheese profitable to sell on Amazon Singapore?: The niche generates $3K/yr across 6 tracked products. 90-day search growth is +5.1%. Flapen's verdict: Skip it (29/100).
How competitive is the mac and cheese niche?: 3 brands and 10 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the mac and cheese niche?: Listings span $2.79–$126.50; the average listing price is $28.88 (sweet spot $15–$100). The average incumbent carries 4,851 reviews — the moat a new listing must climb.