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Mac and Cheese

Fail

The top 5 brands take 100% of clicks, so Mac and Cheese is a Fail.

Flapen Score
29
29 / 100
Ranks 189 of 323 Grocery niches · −2 vs the category median of 31
Market size
$3K/yr5K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
94%top-5 click share · 3 brands · 10 sellers

Flapen Score

Mac and Cheese against its category

The dotted line is the Grocery average. Past it, Mac and Cheese is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mac and Cheese market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mac and Cheese 5K times last year and spent an estimated $3K. All 3 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
2.4%
Market size, estimated
$3Ka year
Top search term
mac and cheese3K searches a year

02 · Price

A sale here is worth $28.88.

Listings sell for $28.88 on average, from $2.79 to $126.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $28.88 that is $0 to $3K a year per listing.

Average price
$28.88inside the $15 to $100 sweet spot
Price range
$2.79–$126.50
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #11 within Grocery. It carries 4,851 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
83%
Out of stock, average day
17.5%
Average rank
#11in Grocery
Average rating
4.77 starsAmazon Singapore average 4.47 stars
Average reviews
4,851per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Mac and Cheese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 210%
  • Brand 37%

Demand

Mac and Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Search terms

Top Mac and Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mac and cheese3K/yr
  • kraft mac and cheese1K/yr
  • kraft524/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Mac and Cheese questions

Answered from the same tracked data.