Mac and Cheese
FailThe top 5 brands take 100% of clicks, so Mac and Cheese is a Fail.
- Flapen Score
- 29 / 100Ranks 189 of 323 Grocery niches · −2 vs the category median of 3129
- Market size
- $3K/yr5K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 10 sellers
Flapen Score
Mac and Cheese against its category
The dotted line is the Grocery average. Past it, Mac and Cheese is stronger. Inside it, weaker.
Market
The Mac and Cheese market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mac and Cheese 5K times last year and spent an estimated $3K. All 3 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $3Ka year
- Top search term
- mac and cheese3K searches a year
02 · Price
A sale here is worth $28.88.
Listings sell for $28.88 on average, from $2.79 to $126.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $28.88 that is $0 to $3K a year per listing.
- Average price
- $28.88inside the $15 to $100 sweet spot
- Price range
- $2.79–$126.50
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #11 within Grocery. It carries 4,851 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 83%
- Out of stock, average day
- 17.5%
- Average rank
- #11in Grocery
- Average rating
- 4.77 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,851per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Mac and Cheese products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 184%
- Brand 210%
- Brand 37%
Demand
Mac and Cheese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Mac and Cheese search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mac and cheese3K/yr
- kraft mac and cheese1K/yr
- kraft524/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mac and Cheese questions
Answered from the same tracked data.









