Mac and Cheese
FailThe top 5 brands take 100% of clicks, so Mac and Cheese is a Fail.
- Flapen Score
- 29 / 100Ranks 189 of 323 Grocery niches · −2 vs the category median of 3129
- Market size
- $3K/yr5K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 10 sellers
Flapen Score
Mac and Cheese against its category
The dotted line is the Grocery average. Past it, Mac and Cheese is stronger. Inside it, weaker.
Market
The Mac and Cheese market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mac and Cheese 5K times last year and spent an estimated $3K. All 3 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $3Ka year
- Top search term
- mac and cheese3K searches a year
02 · Price
A sale here is worth $28.88.
Listings sell for $28.88 on average, from $2.79 to $126.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $28.88 that is $0 to $3K a year per listing.
- Average price
- $28.88inside the $15 to $100 sweet spot
- Price range
- $2.79–$126.50
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #11 within Grocery. It carries 4,851 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 83%
- Out of stock, average day
- 17.5%
- Average rank
- #11in Grocery
- Average rating
- 4.77 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,851per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Mac and Cheese products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kraft Spirals Original Mac & Cheese Macaroni and Cheese Dinner 5.5 oz Box
- Price
- $2.79
- Rating
- 4.7/5
- Reviews
- 4,183
- Age
- 19y ago

Kraft Original Mac & Cheese Macaroni and Cheese Dinner 11 oz Box
- Price
- $4.34
- Rating
- 4.8/5
- Reviews
- 148
- Age
- 1y ago

Tradition Shredded USA Mac & Cheese
- Price
- $5.75
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Kraft Original Flavor Macaroni and Cheese Dinner (7.25 oz Boxes (Pack of 35))
- Price
- $126.50
- Rating
- 4.7/5
- Reviews
- 20,337
- Age
- 16y ago
![Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients [Cheddy Mac 6 oz. 1 Pack]](https://m.media-amazon.com/images/I/419fgWisC+L.jpg)
Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients [Cheddy Mac 6 oz. 1 Pack]
- Price
- $7.88
- Rating
- 4.7/5
- Reviews
- 1,020
- Age
- 4y ago
Trending
estimated 90-day click momentum
Kraft Deluxe Original Macaroni & Cheese Dinner 14 oz Box
- Price
- $26.05
- Rating
- 4.7/5
- Reviews
- 3,419
- Age
- 18y ago

Kraft Spirals Original Mac & Cheese Macaroni and Cheese Dinner 5.5 oz Box
- Price
- $2.79
- Rating
- 4.7/5
- Reviews
- 4,183
- Age
- 19y ago
![Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients [Cheddy Mac 6 oz. 1 Pack]](https://m.media-amazon.com/images/I/419fgWisC+L.jpg)
Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients [Cheddy Mac 6 oz. 1 Pack]
- Price
- $7.88
- Rating
- 4.7/5
- Reviews
- 1,020
- Age
- 4y ago

Kraft Original Flavor Macaroni and Cheese Dinner (7.25 oz Boxes (Pack of 35))
- Price
- $126.50
- Rating
- 4.7/5
- Reviews
- 20,337
- Age
- 16y ago

Tradition Shredded USA Mac & Cheese
- Price
- $5.75
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
Kraft Original Mac & Cheese Macaroni and Cheese Dinner 11 oz Box
- Price
- $4.34
- Rating
- 4.8/5
- Reviews
- 148
- Age
- 1y ago

Tradition Shredded USA Mac & Cheese
- Price
- $5.75
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
![Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients [Cheddy Mac 6 oz. 1 Pack]](https://m.media-amazon.com/images/I/419fgWisC+L.jpg)
Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients [Cheddy Mac 6 oz. 1 Pack]
- Price
- $7.88
- Rating
- 4.7/5
- Reviews
- 1,020
- Age
- 4y ago

Kraft Original Flavor Macaroni and Cheese Dinner (7.25 oz Boxes (Pack of 35))
- Price
- $126.50
- Rating
- 4.7/5
- Reviews
- 20,337
- Age
- 16y ago

Kraft Deluxe Original Macaroni & Cheese Dinner 14 oz Box
- Price
- $26.05
- Rating
- 4.7/5
- Reviews
- 3,419
- Age
- 18y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Kraft Mac & Cheese84%
- Tradition10%
- Goodles7%
Demand
Mac and Cheese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Mac and Cheese search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mac and cheese3K/yr
- kraft mac and cheese1K/yr
- kraft524/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mac and Cheese questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









