Is lucky charms profitable to sell on Amazon Singapore?

The niche generates $3K/yr across 4 tracked products. 90-day search growth is +16.4%. Flapen's verdict: Skip it (29/100).

How competitive is the lucky charms niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the lucky charms niche?

Listings span $5.65–$13.84; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 9,936 reviews — the moat a new listing must climb.

lucky charms

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.74

avg listing price — sweet spot $15–$100

Review moat

Bad9,936.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$3K

$3K/yr · 4K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.65–$13.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Singapore niche tracking, lucky charms is a $3K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lucky charms market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $3K–$5K; units × avg price
Conversion rate: 7.5%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 14.3%
Avg brand age: 74 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Lucky Charms100%

Demand

Weekly Amazon search volume, last 47 weeks — +16.4% search growth over the last 90 days.

Open Trend

Top lucky charms search terms

lucky charms3K/yr +17.3%2.8% conv.
lucky charm351/yr +65.2%2.6% conv.
lucky charms cereal367/yr -35.0%5.1% conv.
lucky charms marshmallows180/yr +27.6%2.7% conv.

All search terms

Top lucky charms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

General Mills Lucky Charms Breakfast Cereal 10.5oz

Lucky Charms$5.654.7★7,937 rev

Lucky Charms Gluten Free 26.1 Ounce

Lucky Charms$12.824.8★14,413 rev

Lucky Charms Marshmallow Value Pack St. Patricks Day Cereal Treat Bars

Lucky Charms$13.844.6★2,982 rev

Lucky Charms Gluten Free Cereal with Marshmallows Kids Breakfast Cereal Made with Whole Grain Family Size 18.6 oz

Lucky Charms$10.654.8★14,413 rev

Newest

by launch date

Lucky Charms Gluten Free Cereal with Marshmallows Kids Breakfast Cereal Made with Whole Grain Family Size 18.6 oz

Lucky Charms$10.6514,413 rev

5y ago

Lucky Charms Marshmallow Value Pack St. Patricks Day Cereal Treat Bars

Lucky Charms$13.842,982 rev

7y ago

General Mills Lucky Charms Breakfast Cereal 10.5oz

Lucky Charms$5.657,937 rev

8y ago