Is low fat milk profitable to sell on Amazon Singapore?

The niche generates $0/yr across 17 tracked products. 90-day search growth is +8.4%. Flapen's verdict: Skip it (37/100).

How competitive is the low fat milk niche?

9 brands and 5 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.

What does it cost to enter the low fat milk niche?

Listings span $1.98–$27.43; the average listing price is $6.47 (sweet spot $15–$100). The average incumbent carries 12 reviews — the moat a new listing must climb.

low fat milk

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible11.65

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$1.98–$27.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Avg price

Bad$6.47

avg listing price — sweet spot $15–$100

Market size

Bad$0

$0/yr · 9K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, low fat milk is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

low fat milk market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $19K–$26K; units × avg price
Conversion rate: 0.0%
Avg BSR: #6
Page quality: 0%
Prime: 76%
Sponsored: 0%
Out of stock: 31.1%
Avg brand age: 67 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

Greenfields30%
Farmhouse26%
Arla11%
Pauls6%
Meiji6%
MARIGOLD6%
Open — no brand owns it (3 brands, 13%)

Demand

Weekly Amazon search volume, last 46 weeks — +8.4% search growth over the last 90 days.

Open Trend

Top low fat milk search terms

low fat milk8K/yr +16.5%10.5% conv.
milk low fat1K/yr +25.9%11.5% conv.
low fat890/yr -59.1%3.6% conv.

All search terms

Top low fat milk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Greenfields Fresh Low Fat Milk 1.89L - Chilled

Greenfields$5.454.8★15 rev

Farmhouse Low Fat Fresh Milk 1.89L - Chilled

Farmhouse$6.154.0★4 rev

Greenfields Chilled Fresh Low Fat Milk 1L

Greenfields$3.064.6★7 rev

Farmhouse Low Fat Fresh Milk 946ml - Chilled

Farmhouse$3.434.5★23 rev

Pauls Low Fat UHT Milk 1L

Pauls$2.415.0★4 rev

Newest

by launch date

Arla Organic Low Fat 900ml Twin Pack - Chilled (Lactose Free)

Arla$9.205 rev

4y ago

Greenfields UHT Low Fat Milk 1 l

Greenfields$2.285 rev

4y ago

Meiji Fresh Milk Low Fat 830ml - Chilled

Meiji$3.2015 rev

5y ago

Greenfields Fresh Low Fat Milk 1.89L - Chilled

Greenfields$5.4515 rev

6y ago