Is lettuce profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 12 tracked products. 90-day search growth is -50.6%. Flapen's verdict: Skip it (33/100).

How competitive is the lettuce niche?

7 brands and 2 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 94% of demand.

What does it cost to enter the lettuce niche?

Listings span $1.41–$4.50; the average listing price is $3.14 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.

lettuce

Skip it

Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible12.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Avg price

Bad$3.14

avg listing price — sweet spot $15–$100

Market size

Bad$5K

$5K/yr · 25K searches

Growth

Bad-50.6%

90-day search growth — must beat 0% to launch

Price range

Bad$1.41–$4.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, lettuce is a $5K/yr Amazon Singapore market (25K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lettuce market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $31K–$39K; units × avg price
Conversion rate: 6.0%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 10.3%
Avg brand age: 69 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Amae27%
Thygrace21%
Fresh Produce (Brands May Vary)18%
Zenxin Organic15%
Crunchy Fresh13%
Givvo4%
Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 46 weeks — -50.6% search growth over the last 90 days.

Open Trend

Top lettuce products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amae Iceberg Lettuce - Handpicked 400g -Chilled

Amae$1.414.5★43 rev

Thygrace Romaine Lettuce 330g

Thygrace$2.684.4★8 rev

Crunchy Fresh Romaine Lettuce 200g

Crunchy Fresh$2.854.4★16 rev

ZENXIN Organic Mini Cos Lettuce 160g

Zenxin Organic$3.704.3★19 rev

Fresh Produce Butterhead Lettuce 200g

Fresh Produce (Brands May Vary)$2.524.1★21 rev

Newest

by launch date

The Kind Grower Kinship Jazz Pesticide Free Crystal Lettuce 150g

The Kind Grower$4.431 rev

3y ago

Zenxin Organic Cos Lettuce 200g

Zenxin Organic$3.084 rev

3y ago

Givvo pesticide-free crispy lettuce - Handpicked 200g -Chilled Green

Givvo$3.702 rev

4y ago

Givvo pesticide-free mixed lettuce - Handpicked 200g Green

Givvo$3.565 rev

4y ago

ZENXIN Organic Mini Cos Lettuce 160g

Zenxin Organic$3.7019 rev

5y ago

Common questions

Is lettuce profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 12 tracked products. 90-day search growth is -50.6%. Flapen's verdict: Skip it (33/100).
How competitive is the lettuce niche?: 7 brands and 2 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 94% of demand.
What does it cost to enter the lettuce niche?: Listings span $1.41–$4.50; the average listing price is $3.14 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.