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Lettuce

Fail

Demand is soft, at -50.6% this quarter, so Lettuce is a Fail.

Flapen Score
33
33 / 100
Top 41% of 323 Grocery niches · +2 vs the category median of 31
Market size
$5K/yr25K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
77%top-5 click share · 7 brands · 2 sellers

Flapen Score

Lettuce against its category

The dotted line is the Grocery average. Past it, Lettuce is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lettuce market on Amazon at a glance

Shoppers on Amazon Singapore searched for Lettuce 25K times last year and spent an estimated $5K. The top 5 brands take 94% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
6.0%
Market size, estimated
$5Ka year
Top search term
lettuce23K searches a year

02 · Price

A sale here is worth $3.14.

Listings sell for $3.14 on average, from $1.41 to $4.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $3.14 that is $3K to $4K a year per listing.

Average price
$3.14under the $15 to $100 sweet spot
Price range
$1.41–$4.50
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$3K–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 13 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#0in Grocery
Average rating
4.35 starsAmazon Singapore average 4.47 stars
Average reviews
13per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Lettuce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

2

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 127%
  • Brand 221%
  • Brand 318%
  • Brand 415%
  • Brand 513%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Lettuce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Sep · busiest ÷ quietest = 6.8× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Lettuce questions

Answered from the same tracked data.