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Lentils

Fail

Shoppers spend an estimated $0 a year here, so Lentils is a Fail.

Flapen Score
27
27 / 100
Ranks 230 of 323 Grocery niches · −4 vs the category median of 31
Market size
$0/yr7K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
69%top-5 click share · 8 brands · 4 sellers

Flapen Score

Lentils against its category

The dotted line is the Grocery average. Past it, Lentils is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lentils market on Amazon at a glance

Shoppers on Amazon Singapore searched for Lentils 7K times last year and spent an estimated $0. The top 5 brands take 85% of clicks. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
lentils5K searches a year

02 · Price

A sale here is worth $5.62.

Listings sell for $5.62 on average, from $1.87 to $17.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $5.62 that is $562 to $1K a year per listing.

Average price
$5.62under the $15 to $100 sweet spot
Price range
$1.87–$17.01
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$562–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 25 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
28.5%
Average rank
#0in Grocery
Average rating
4.62 starsAmazon Singapore average 4.47 stars
Average reviews
25per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Lentils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

4

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Brand 121%
  • Brand 221%
  • Brand 320%
  • Brand 416%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 8%)

Demand

Lentils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 4.5× · 11 of 12 months tracked

Search terms

Top Lentils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lentils5K/yr
  • lentil1K/yr
  • organic lentils145/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Lentils questions

Answered from the same tracked data.