lentils
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible24.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.62avg listing price — sweet spot $15–$100
Price range
Bad$1.87–$17.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.6%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 7K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, lentils is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 27/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lentils market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $11K–$14K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 9%
- Out of stock
- 28.5%
- Avg brand age
- 66 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
4
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Shahi21%
- Simply Natural21%
- Daucy20%
- Malika16%
- Cirio7%
- Biona6%
- Open — no brand owns it (2 brands, 8%)
Demand
Weekly Amazon search volume, last 46 weeks — -41.6% search growth over the last 90 days.Top lentils search terms
- lentils5K/yr
- lentil1K/yr
- organic lentils145/yr
Top lentils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Honest to Goodness Organic Red Split Lentils 500 g
Honest to Goodness$14.576 rev
Raw Materials Lentils - French Green 500g (1 pack)
Raw Materials$17.010 rev
Shahi Golden Masoor Dhal Split (Red Lentils) 1kg
Shahi$3.363 rev
Shahi Golden Masoor Dhal Split (Red Lentils) 500g
Shahi$1.872 rev
Simply Natural Organic Green Lentils Turkey 500g
Simply Natural$5.072 rev
Trending
90-day click momentumRaw Materials Lentils - French Green 500g (1 pack)
Raw Materials$17.010.0★
Honest to Goodness Organic Red Split Lentils 500 g
Honest to Goodness$14.575.0★
Malika Chana Dhal 1kg
Malika$3.224.6★
Biona Organic Lentils Green Large 400 g
Biona$4.294.7★
Malika Masoor Dhal 1kg
Malika$3.714.4★
Common questions
- Is lentils profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 11 tracked products. 90-day search growth is -41.6%. Flapen's verdict: Skip it (27/100).
- How competitive is the lentils niche?
- 8 brands and 4 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.
- What does it cost to enter the lentils niche?
- Listings span $1.87–$17.01; the average listing price is $5.62 (sweet spot $15–$100). The average incumbent carries 25 reviews — the moat a new listing must climb.