Lentils
FailShoppers spend an estimated $0 a year here, so Lentils is a Fail.
- Flapen Score
- 27 / 100Ranks 230 of 323 Grocery niches · −4 vs the category median of 3127
- Market size
- $0/yr7K searches / yr
- 90-day growth
- -41.6%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 4 sellers
Flapen Score
Lentils against its category
The dotted line is the Grocery average. Past it, Lentils is stronger. Inside it, weaker.
Market
The Lentils market on Amazon at a glance
Shoppers on Amazon Singapore searched for Lentils 7K times last year and spent an estimated $0. The top 5 brands take 85% of clicks. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -41.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- lentils5K searches a year
02 · Price
A sale here is worth $5.62.
Listings sell for $5.62 on average, from $1.87 to $17.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $5.62 that is $562 to $1K a year per listing.
- Average price
- $5.62under the $15 to $100 sweet spot
- Price range
- $1.87–$17.01
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $562–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 25 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 100%
- Out of stock, average day
- 28.5%
- Average rank
- #0in Grocery
- Average rating
- 4.62 starsAmazon Singapore average 4.47 stars
- Average reviews
- 25per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Lentils products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simply Natural Organic Green Lentils Turkey 500g
- Price
- $5.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago

Daucy Lentils 400g
- Price
- $2.12
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 7y ago

Shahi Golden Masoor Dhal Split (Red Lentils) 1kg
- Price
- $3.36
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 4y ago

Shahi Golden Masoor Dhal Split (Red Lentils) 500g
- Price
- $1.87
- Rating
- 3.7/5
- Reviews
- 2
- Age
- 4y ago

Cirio Lentils 410g
- Price
- $3.23
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8y ago
Trending
estimated 90-day click momentum
Raw Materials Lentils - French Green 500g (1 pack)
- Price
- $17.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Honest to Goodness Organic Red Split Lentils 500 g
- Price
- $14.57
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Malika Chana Dhal 1kg
- Price
- $3.22
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7y ago

Biona Organic Lentils Green Large 400 g
- Price
- $4.29
- Rating
- 4.7/5
- Reviews
- 210
- Age
- 13y ago

Malika Masoor Dhal 1kg
- Price
- $3.71
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 7y ago
Newest
by launch date
Honest to Goodness Organic Red Split Lentils 500 g
- Price
- $14.57
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Raw Materials Lentils - French Green 500g (1 pack)
- Price
- $17.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Shahi Golden Masoor Dhal Split (Red Lentils) 1kg
- Price
- $3.36
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 4y ago

Shahi Golden Masoor Dhal Split (Red Lentils) 500g
- Price
- $1.87
- Rating
- 3.7/5
- Reviews
- 2
- Age
- 4y ago

Simply Natural Organic Green Lentils Turkey 500g
- Price
- $5.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
4
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
8%
- Shahi21%
- Simply Natural21%
- Daucy20%
- Malika16%
- Cirio7%
- Biona6%
- Open — no brand owns it (2 brands, 8%)
Demand
Lentils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 4.5× · 11 of 12 months tracked
Search terms
Top Lentils search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lentils5K/yr
- lentil1K/yr
- organic lentils145/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lentils questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









