- Flapen Score
- 40 / 100Top 15% of 323 Grocery niches · +9 vs the category median of 3140
- Market size
- $5K/yr15K searches / yr
- 90-day growth
- -30.4%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 3 sellers
Flapen Score
Lamb against its category
The dotted line is the Grocery average. Past it, Lamb is stronger. Inside it, weaker.
Market
The Lamb market on Amazon at a glance
Shoppers on Amazon Singapore searched for Lamb 15K times last year and spent an estimated $5K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- -30.4%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $5Ka year
- Top search term
- lamb11K searches a year
02 · Price
A sale here is worth $19.82.
Listings sell for $19.82 on average, from $5.48 to $55.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.82 that is $0 to $2K a year per listing.
- Average price
- $19.82inside the $15 to $100 sweet spot
- Price range
- $5.48–$55.69
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 6 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 30.2%
- Average rank
- #0in Grocery
- Average rating
- 4.39 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Lamb products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hego Canterbury Chilled Frenched Spring Lamb Rack Chop 500 g red
- Price
- $32.70
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5y ago

Hego Canterbury Lamb Diced 250 g- Chilled
- Price
- $9.94
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 5y ago

Hego Sliced Lamb Chop 500 g
- Price
- $10.40
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 5y ago

Master Grocer Australia Grassfed Lamb Shoulder Chop Bone In Individual 500 g- Frozen
- Price
- $11.26
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 5y ago

Hego Chilled Canterbury Frenched Spring Lamb Rack 400g
- Price
- $31.25
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 5y ago
Trending
estimated 90-day click momentum
Lamb - Kebab 100g (1 stick)
- Price
- $6.48
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

Lamb - Kofta 100g (1 stick)
- Price
- $5.48
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

Hego Mutton Cube 500 g- Frozen
- Price
- $11.21
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 5y ago
![[Sold by Weight] Lamb - Minced 500-580g (1 pack)](https://m.media-amazon.com/images/I/41W7SZYCD7L.jpg)
[Sold by Weight] Lamb - Minced 500-580g (1 pack)
- Price
- $22.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

Hego Canterbury Minced Lamb 500 g- Chilled
- Price
- $17.76
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 5y ago
Newest
by launch date
Hego Boneless Lamb Leg 900g - Frozen
- Price
- $28.46
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
![[Sold by Weight] Roaring Forties Lamb - Boneless Shoulder 1.2kg](https://m.media-amazon.com/images/I/51a47aYM6FL.jpg)
[Sold by Weight] Roaring Forties Lamb - Boneless Shoulder 1.2kg
- Price
- $54.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago
![[Sold by Weight] Roaring Forties Lamb - Cutlets 500-580g (1 pack)](https://m.media-amazon.com/images/I/51wKre9BIdL.jpg)
[Sold by Weight] Roaring Forties Lamb - Cutlets 500-580g (1 pack)
- Price
- $55.69
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
![[Sold by Weight] Lamb - Minced 500-580g (1 pack)](https://m.media-amazon.com/images/I/41W7SZYCD7L.jpg)
[Sold by Weight] Lamb - Minced 500-580g (1 pack)
- Price
- $22.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

Lamb - Kofta 100g (1 stick)
- Price
- $5.48
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
0%
- Hego69%
- Master Grocer16%
- Roaring Forties9%
- Little Farms4%
- ZAC Butchery2%
Demand
Lamb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.3× · 11 of 12 months tracked
Search terms
Top Lamb search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lamb11K/yr
- mutton3K/yr
- lamb chop790/yr
- lamb rack668/yr
Reviews and returns
What reviews say buyers love and hate about Lamb
We read the reviews and the return reasons for every product selling here.
“It has a very peculiar odour and texture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lamb questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









