lamb
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible5.84avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.82avg listing price — sweet spot $15–$100
Price range
Great$5.48–$55.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Market size
Bad$5K$5K/yr · 15K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, lamb is a $5K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lamb market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $40K–$50K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 30.2%
- Avg brand age
- 60 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Hego69%
- Master Grocer16%
- Roaring Forties9%
- Little Farms4%
- ZAC Butchery2%
Demand
Weekly Amazon search volume, last 46 weeks — -30.4% search growth over the last 90 days.Top lamb search terms
- lamb11K/yr
- mutton3K/yr
- lamb chop790/yr
- lamb rack668/yr
Top lamb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hego Canterbury Chilled Frenched Spring Lamb Rack Chop 500 g red
Hego$32.704.4★14 rev
Hego Canterbury Lamb Diced 250 g- Chilled
Hego$9.945.0★12 rev
Hego Sliced Lamb Chop 500 g
Hego$10.403.2★6 rev
Master Grocer Australia Grassfed Lamb Shoulder Chop Bone In Individual 500 g- Frozen
Master Grocer$11.264.5★20 rev
Hego Chilled Canterbury Frenched Spring Lamb Rack 400g
Hego$31.254.2★6 rev
Newest
by launch date
Hego Boneless Lamb Leg 900g - Frozen
Hego$28.461 rev
![[Sold by Weight] Roaring Forties Lamb - Boneless Shoulder 1.2kg](https://m.media-amazon.com/images/I/51a47aYM6FL.jpg)
[Sold by Weight] Roaring Forties Lamb - Boneless Shoulder 1.2kg
Roaring Forties$54.031 rev
![[Sold by Weight] Roaring Forties Lamb - Cutlets 500-580g (1 pack)](https://m.media-amazon.com/images/I/51wKre9BIdL.jpg)
[Sold by Weight] Roaring Forties Lamb - Cutlets 500-580g (1 pack)
Roaring Forties$55.692 rev
![[Sold by Weight] Lamb - Minced 500-580g (1 pack)](https://m.media-amazon.com/images/I/41W7SZYCD7L.jpg)
[Sold by Weight] Lamb - Minced 500-580g (1 pack)
Roaring Forties$22.051 rev
Lamb - Kofta 100g (1 stick)
Little Farms$5.482 rev
Trending
90-day click momentum
What buyers say about lamb
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty”
What buyers complain about
“It has a very peculiar odour and texture”
“The quality is questionable”
“Very bizarre texture and odour”
“Pale and stale”
Common questions
- Is lamb profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 19 tracked products. 90-day search growth is -30.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the lamb niche?
- 5 brands and 3 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lamb?
- Top complaints mined from reviews: Smell, Quality-Overall, Texture/Consistency-Overall. The return rate is 0.0%.
- What does it cost to enter the lamb niche?
- Listings span $5.48–$55.69; the average listing price is $19.82 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.