la molisana
Skip itA small market ($917/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great319.43avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Avg price
Bad$3.65avg listing price — sweet spot $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$917$917/yr · 55K searches
Price range
Bad$2.04–$7.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, la molisana is a $917/yr Amazon Singapore market (55K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
la molisana market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $55K–$73K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 29.7%
- Avg brand age
- 93 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
5
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
37%
Top 20: 77%
Open market
13%
- La Molisana29%
- Liguori21%
- Barilla17%
- San Remo10%
- Naturel5%
- De Cecco4%
- Open — no brand owns it (6 brands, 13%)
Demand
Weekly Amazon search volume, last 46 weeks — -5.9% search growth over the last 90 days.Top la molisana products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Deluca Italian Tagliatelle Nest 500g
Deluca$3.380 rev
La Molisana Rigacuore (Heart Shaped) Pasta 500g
La Molisana$3.402,570 rev
Emborg Perfect Pasta 200 ml - Chilled
Emborg$3.502 rev
Naturel Organic 100% Italian Durum Wheat Pasta Penne 500 g
Naturel$3.089 rev
La Molisana Chifferi Rigate Pasta 500 g
La Molisana$3.1127 rev
Trending
90-day click momentumLa Molisana Rigacuore (Heart Shaped) Pasta 500g
La Molisana$3.404.7★
Liguori Spaghetti I.G.P 500g
Liguori$3.464.5★
Deluca Italian Tagliatelle Nest 500g
Deluca$3.380.0★
Filippo Berio Filippo Berio Tomato and Ricotta Pesto 190g
Filippo Berio$5.334.3★
Liguori Chifferini 81 I.G.P 500g
Liguori$3.394.5★
What buyers say about la molisana
What buyers praise and complain about, mined from review topics.What buyers love
“As tasted as it”
Common questions
- Is la molisana profitable to sell on Amazon Singapore?
- The niche generates $917/yr across 47 tracked products. 90-day search growth is -5.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the la molisana niche?
- 12 brands and 5 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 83% of demand.
- What does it cost to enter the la molisana niche?
- Listings span $2.04–$7.23; the average listing price is $3.65 (sweet spot $15–$100). The average incumbent carries 319 reviews — the moat a new listing must climb.