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La Molisana

Fail

Shoppers spend an estimated $917 a year here, so La Molisana is a Fail.

Flapen Score
36
36 / 100
Top 29% of 323 Grocery niches · +5 vs the category median of 31
Market size
$917/yr55K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
37%top-5 click share · 12 brands · 5 sellers

Flapen Score

La Molisana against its category

The dotted line is the Grocery average. Past it, La Molisana is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The La Molisana market on Amazon at a glance

Shoppers on Amazon Singapore searched for La Molisana 55K times last year and spent an estimated $917. The top 5 brands take 83% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $917 a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
0.5%
Market size, estimated
$917a year
Top search term
pasta50K searches a year

02 · Price

A sale here is worth $3.65.

Listings sell for $3.65 on average, from $2.04 to $7.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $3.65 that is $913 to $2K a year per listing.

Average price
$3.65under the $15 to $100 sweet spot
Price range
$2.04–$7.23
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$913–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #2 within Grocery. It carries 319 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
29.7%
Average rank
#2in Grocery
Average rating
4.61 starsAmazon Singapore average 4.47 stars
Average reviews
319per listing
Listings tracked
47

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top La Molisana products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

5

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

13%

  • Brand 129%
  • Brand 221%
  • Brand 317%
  • Brand 410%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

La Molisana search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 15.5× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about La Molisana

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“As tasted as it”
A buyer, on “Taste-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common La Molisana questions

Answered from the same tracked data.