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Kombucha

Fail

The top 5 brands take 100% of clicks, so Kombucha is a Fail.

Flapen Score
44
44 / 100
Top 8% of 323 Grocery niches · +13 vs the category median of 31
Market size
$13K/yr19K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
37%top-5 click share · 3 brands · 3 sellers

Flapen Score

Kombucha against its category

The dotted line is the Grocery average. Past it, Kombucha is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kombucha market on Amazon at a glance

Shoppers on Amazon Singapore searched for Kombucha 19K times last year and spent an estimated $13K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
3.1%
Market size, estimated
$13Ka year
Top search term
kombucha15K searches a year

02 · Price

A sale here is worth $22.45.

Listings sell for $22.45 on average, from $4.22 to $72.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.45 that is $0 to $2K a year per listing.

Average price
$22.45inside the $15 to $100 sweet spot
Price range
$4.22–$72.37
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #32 within Grocery. It carries 15 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
93%
Out of stock, average day
19.3%
Average rank
#32in Grocery
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
15per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Kombucha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

3 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 90%

Open market

0%

  • Brand 182%
  • Brand 216%
  • Brand 31%

Demand

Kombucha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 3.6× · 10 of 12 months tracked

Search terms

Top Kombucha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kombucha15K/yr
  • remedy2K/yr
  • remedy kombucha2K/yr
  • kombucha remedy334/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Kombucha questions

Answered from the same tracked data.