kewpie
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible70.8avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.74avg listing price — sweet spot $15–$100
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Price range
Bad$4.58–$15.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 11K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, kewpie is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kewpie market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $10K–$13K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 13.0%
- Avg brand age
- 85 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Kewpie100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 46 weeks — -25.4% search growth over the last 90 days.Top kewpie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Kewpie Japanese Yuzu Shoyu Dressing 210ml
Kewpie$4.641 rev
Kewpie Japanese Spicy Roasted Sesame Dressing 210ml
Kewpie$5.402 rev
Kewpie Balsamic Dressing 210ml
Kewpie$5.620 rev
Kewpie Mayonnaise 350g
Kewpie$6.70302 rev
Kewpie Roasted Sesame Dressing 210ml
Kewpie$4.58201 rev
Trending
90-day click momentum
Common questions
- Is kewpie profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (28/100).
- How competitive is the kewpie niche?
- 1 brands and 3 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the kewpie niche?
- Listings span $4.58–$15.42; the average listing price is $6.74 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.