Kewpie
FailShoppers spend an estimated $0 a year here, so Kewpie is a Fail.
- Flapen Score
- 28 / 100Ranks 210 of 323 Grocery niches · −3 vs the category median of 3128
- Market size
- $0/yr11K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 58%top-5 click share · 1 brands · 3 sellers
Flapen Score
Kewpie against its category
The dotted line is the Grocery average. Past it, Kewpie is stronger. Inside it, weaker.
Market
The Kewpie market on Amazon at a glance
Shoppers on Amazon Singapore searched for Kewpie 11K times last year and spent an estimated $0. One brand takes every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- kewpie7K searches a year
02 · Price
A sale here is worth $6.74.
Listings sell for $6.74 on average, from $4.58 to $15.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $6.74 that is $0 to $674 a year per listing.
- Average price
- $6.74under the $15 to $100 sweet spot
- Price range
- $4.58–$15.42
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$674
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 71 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 13.0%
- Average rank
- #0in Grocery
- Average rating
- 4.56 starsAmazon Singapore average 4.47 stars
- Average reviews
- 71per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Kewpie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Kewpie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 4.0× · 11 of 12 months tracked
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kewpie questions
Answered from the same tracked data.









