Is keto profitable to sell on Amazon Singapore?

The niche generates $0/yr across 7 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (31/100).

How competitive is the keto niche?

5 brands and 7 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the keto niche?

Listings span $3.83–$33.33; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 6,163 reviews — the moat a new listing must climb.

keto

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.06

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$3.83–$33.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,163.14

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 7K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, keto is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

keto market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$6K; units × avg price
Conversion rate: 0.0%
Avg BSR: #40
Page quality: 0%
Prime: 86%
Sponsored: 14%
Out of stock: 17.1%
Avg brand age: 73 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Base Culture32%
Atkins28%
Keto Wise17%
Quest12%
Sunshine11%

Demand

Weekly Amazon search volume, last 47 weeks — -13.9% search growth over the last 90 days.

Open Trend

Top keto products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Base Culture Frozen Original Keto Bread 454g (1 pack)

Base Culture$22.204.2★2,185 rev

Keto Wise Fat Bombs - Crispy Caramels - 16 packs 32g each

Keto Wise$33.334.6★2,574 rev

Atkins Endulge Treat Caramel Nut Chew Bar Keto Friendly 10 Count (Value Pack)

Atkins$19.514.6★20,819 rev

Base Culture Frozen Keto Cinnamon Raisin Bread 454g (1 pack)

Base Culture$21.914.1★1,940 rev

Atkins Keto Caramel Almond Clusters Keto-Friendly 8 Count

Atkins$21.104.5★4,554 rev

Newest

by launch date

Base Culture Frozen Original Keto Bread 454g (1 pack)

Base Culture$22.202,185 rev

2y ago

Base Culture Frozen Keto Cinnamon Raisin Bread 454g (1 pack)

Base Culture$21.911,940 rev

2y ago

Atkins Keto Caramel Almond Clusters Keto-Friendly 8 Count

Atkins$21.104,554 rev

4y ago

Sunshine Low Sugar Smart-Carb Low G.I. Bread 360g

Sunshine$3.8322 rev

6y ago