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Keto

Fail

Shoppers spend an estimated $0 a year here, so Keto is a Fail.

Flapen Score
31
31 / 100
Ranks 158 of 323 Grocery niches · on the category median
Market size
$0/yr7K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
77%top-5 click share · 5 brands · 7 sellers

Flapen Score

Keto against its category

The dotted line is the Grocery average. Past it, Keto is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto market on Amazon at a glance

Shoppers on Amazon Singapore searched for Keto 7K times last year and spent an estimated $0. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
keto6K searches a year

02 · Price

A sale here is worth $22.06.

Listings sell for $22.06 on average, from $3.83 to $33.33. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $22.06 that is $0 to $2K a year per listing.

Average price
$22.06inside the $15 to $100 sweet spot
Price range
$3.83–$33.33
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #40 within Grocery. It carries 6,163 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
86%
Out of stock, average day
17.1%
Average rank
#40in Grocery
Average rating
4.34 starsAmazon Singapore average 4.47 stars
Average reviews
6,163per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Keto products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$0$0$0$0101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • Base Culture32%
  • Atkins28%
  • Keto Wise17%
  • Quest12%
  • Sunshine11%

Demand

Keto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.9× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Keto questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data