Is kaya profitable to sell on Amazon Singapore?

The niche generates $0/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Skip it (29/100).

How competitive is the kaya niche?

5 brands and 3 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kaya?

Top complaints mined from reviews: Smell, Stale/Rotten/Spoiled. The return rate is 0.0%.

What does it cost to enter the kaya niche?

Listings span $2.52–$9.31; the average listing price is $5.06 (sweet spot $15–$100). The average incumbent carries 4 reviews — the moat a new listing must climb.

kaya

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Incredible3.63

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$5.06

avg listing price — sweet spot $15–$100

Competition

Bad84%

top-5 click share — a locked-up shelf

Growth

Bad-35.1%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 6K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$2.52–$9.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon Singapore niche tracking, kaya is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

kaya market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $4K–$5K; units × avg price
Conversion rate: 0.0%
Avg BSR: #7
Page quality: 0%
Prime: 75%
Sponsored: 13%
Out of stock: 51.7%
Avg brand age: 79 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Sing Long36%
Oriental Kopi26%
3A26%
Everiday6%
Toast Box6%

Demand

Weekly Amazon search volume, last 45 weeks — -35.1% search growth over the last 90 days.

Open Trend

Top kaya products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3A Nyonya Kaya Coconut Jam 400g

3A$2.524.0★10 rev

Sing Long XO Kaya (Less Sugar) 270g

Sing Long$4.664.5★4 rev

Oriental Kopi Pandan Kaya Spread 270g

Oriental Kopi$4.280.0★0 rev

Oriental Kopi Coconut Kaya Spread 270g

Oriental Kopi$4.320.0★0 rev

Sing Long Kaya Palm Sugar 400g

Sing Long$4.534.4★11 rev

Newest

by launch date

Oriental Kopi Pandan Kaya Spread 270g

Oriental Kopi$4.280 rev

10mo ago

Oriental Kopi Coconut Kaya Spread 270g

Oriental Kopi$4.320 rev

10mo ago

Everiday Vegan Pandan Kaya Spread 125g

Everiday$9.311 rev

2y ago

Sing Long Butter Kaya 260 g

Sing Long$5.393 rev

5y ago

Toast Box Hainanese Kaya with Honey 250g

Toast Box$5.500 rev

6y ago

What buyers say about kaya

What buyers praise and complain about, mined from review topics.

What buyers complain about

Smell50%

“Rancid and smelly even though expiry is next year”

Stale/Rotten/Spoiled50%