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Kaya

Fail

Shoppers spend an estimated $0 a year here, so Kaya is a Fail.

Flapen Score
29
29 / 100
Ranks 189 of 323 Grocery niches · −2 vs the category median of 31
Market size
$0/yr6K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
84%top-5 click share · 5 brands · 3 sellers

Flapen Score

Kaya against its category

The dotted line is the Grocery average. Past it, Kaya is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaya market on Amazon at a glance

Shoppers on Amazon Singapore searched for Kaya 6K times last year and spent an estimated $0. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
kaya5K searches a year

02 · Price

A sale here is worth $5.06.

Listings sell for $5.06 on average, from $2.52 to $9.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $5.06 that is $0 to $506 a year per listing.

Average price
$5.06under the $15 to $100 sweet spot
Price range
$2.52–$9.31
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$506
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 51.7% of listings are out of stock. The average listing ranks #7 within Grocery. It carries 4 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
75%
Out of stock, average day
51.7%
Average rank
#7in Grocery
Average rating
3.70 starsAmazon Singapore average 4.47 stars
Average reviews
4per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Kaya products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 226%
  • Brand 326%
  • Brand 46%
  • Brand 56%

Demand

Kaya search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.2× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Kaya

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Rancid and smelly even though expiry is next year”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Kaya questions

Answered from the same tracked data.